Marketing Specialist

Chive Media Group is looking for a kick ass Marketing Specialist to help take our digital media marketing team to the next level.

As our Marketing Specialist, you will manage all of theCHIVE's marketing channels and continue to optimize and grow those channels with the main goal of growing theCHIVE's fanbase. Chive Media Group's business is split between Media and eCommerce and this role focuses 80% of their time on media while working in concert with the eCommerce Head of Marketing to sell Chivery products via the media website.

Hailed the "masters of marketing" by Bloomberg's Businessweek, co-founders John and Leo Resig have revolutionized media brands in the world with theCHIVE.

This role reports directly to the co-founder and President, John Resig.

Job Description:

  • Develop objectives, goals, strategies and tactics to grow theCHIVE’s online and app audience
  • Ownership and execution of the 2 of the 3 buckets of theCHIVE Marketing including “Owned” (Company/product website, content merchandising marketing strategy, social media channels, iOS & Android app pages, LinkedIn, email, emerging audience dev channels), “Earned” (SEO, PR, Word of mouth/virality)

  • This person will share the 3rd marketing bucket with the current User Acquisition team, “Paid” (Google/YouTube PPC, FB Ads Manager, Other industry-specific traffic channels including Outbrain, Taboola, Gemini, New fan-acquisition channels, App CPI campaigns)

  • Not looking for a “growth hacker”. Looking for someone who is creative but also has a business acumen and can marry creative with human nature with stats to implement tactics to optimize traffic and user engagement

  • Respect the funnel but know how to operate outside of the classic marketing tactics. We’re not afraid of bat-shit-crazy stunts

  • Lead creative conception, development, execution of regular thematic campaigns. Manage planning and scheduling with peers

  • Must play well with others and work with everyone from the executive team to colleagues that sit outside of the media department. Marketing touches everything

  • Manage all CHIVE house ads across all platforms

  • Manage The Chivery content-to-commerce, which is the secret sauce that theCHIVE is famous for

  • Converting mobile users to app users

  • Organize CHIVE HQ Tour program and execute

  • Manage all sweepstakes, give-aways and treasure hunts

Requirements:

  • Must not be too Junior or too Senior
  • Must be hungry and eager to prove success consistently
  • Must be creative with an eye for design
  • Email campaign experience
  • Creative writer (wear the copywriter hat)
  • Understand the movement that is theCHIVE
  • Positive, optimistic attitude
  • Digital media publishing experience
  • College graduate
  • Digital marketing Swiss army knife; must be able to operate at both 5 feet (get shit done) and 50,000 feet (set strategy for other people to get shit done)

Compensation & Benefits:

  • Competitive insurance plans
  • Company 401(k) match
  • Open vacation policy
  • Dog friendly
  • Lunch 3 times a week at HQ
  • Dynamic office environment
  • So much more!
  • Disclaimer: This job requires a high tolerance of thrill rides with side effects of making people happy
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Location

In the heart of Downtown Austin, TX with views of the running trail and Lady Bird Lake!

What are Chive Media Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
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