ABOUT THIS POSITION

As our Marketing Web Analyst, you will have a significant opportunity to take  our team to the next level. You will generate insights and analysis to help us not only understand what, but WHY something is changing on our website, daily, weekly, monthly, and even hourly. 

Working primarily with the Paid Media team but part of the larger Marketing organization, you’ll be responsible for creating both ad-hoc and regularly scheduled reports for all stakeholders within the company. No two days will be alike, but generally you’ll be tasked with highlighting why things change, finding areas of opportunity, exploring traffic patterns, and helping us understand why we’re pacing one way or the other. You’ll be working with a variety of platforms and tools to help make sense of all of our data. You’ll have the opportunity to learn and grow in a dynamic performance environment where every day is a new and exciting challenge for you to overcome. If you are results-focused, scrappy, and smart, you will be a great addition here!

ABOUT ACEABLE 

Aceable is a mobile education platform that focuses on creating affordable, engaging, and convenient online courses available across all of your mobile devices. Built by former teachers, NASA engineers, and those passionate about education, the Austin-based team is obsessed with helping people reach life goals and milestones through online certification.

After launching its first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and is quickly becoming one of the leading online real estate schools in the U.S. To date, Aceable touts more than 20 million students and counting. The team is proud of the hundred thousand plus students we're adding to the Aceable family per month. We're only getting started, and we need your help to get us to our vision of millions of students per month.

Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing.  We are data driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.

WHAT YOU’LL DO 

• Build, execute, and regularly iterate on all operational SEM, SEO, and CRO reporting to articulate performance across a variety of platforms, channels, and campaigns by utilizing  and combining internal business intelligence, external ad platforms, and website  analytics data
• Work with various stakeholders within our internal Marketing team to create regular pricing research and analysis and help drive competitive actions and activities
• Work with the Paid Media and broader Marketing team to create clickstream and website performance benchmarks and dashboards to identify problems or areas of opportunity
• Execute ad-hoc reporting requests from the Marketing team, and broader company as it relates to performance, competitive insights, and areas of opportunity
• Regularly distill business performance data as it relates to pacing, historical performance, and projections across all media channels 
• Partner with the broader Marketing team, Business Intelligence team, and FP&A to find areas of opportunity as it pertains to uncovering and closing reporting or data gaps to help us be more efficient

WHAT YOU’LL NEED

• 3+ years of hands on experience conceptualizing, building, analyzing, and maintaining digital marketing performance dashboards to highlight a variety of constantly changing key business metrics
• 3+ years of experience forecasting as it relates to operational metrics such as traffic, keywords, clicks as well as financial metrics such as revenue, spend, and profitability
• Strong understanding of how to successfully request and work with a BI team to get the right data in, in order to analyze and make data based decisions 
• Impeccable organizational skills and attention to detail. There are always multiple projects ongoing simultaneously, and you need to be able to deliver on all of them
• Ability to communicate effectively across all levels of the organization 
• Ability to run what-if analyses and present multiple scenarios to inform decision making, while understanding the limits of this methodology (there’s no such thing as free traffic!)
• Expert level experience with Pivoting, Google Sheets, and Excel 

BONUS POINTS

• Tangible experience building interactive dashboards and tools to allow users to create   their own ad-hoc report (Tableau, Power BI, Google Data Studio, Looker)
• Experience in an ecommerce business - understanding of how customer acquisition works across a variety of media channels
• Knowledge of Google Analytics and AdWords

ACEABLE PERKS

• Join one of Austin's Best Places to Work in 2021
• Competitive pay and benefits
• Generous time off programs
• Flexible work schedule
• Passionate, high-achieving teammates excited to help you succeed and learn
• Our own space on the top floor of a downtown building
• A team meal every week
• Fully stocked drink fridges and snacks + cold brew coffee on tap
• Company events & activities (Holiday events, happy hours, quarterly volunteering)
• Free parking spot downtown in our garage 24/7 or a monthly transportation stipend
• Education stipend ($500/year/employee)
• Free Roadside Assistance subscription
• NOTE: Our team is currently remote due to Covid-19 and we have some awesome virtual perks that come with it (trivia, karaoke, bingo, happy hours, lunch & learns, and more)

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.