Paid Acquisition Manager at Self Financial

| Austin
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About Self and our mission

Self Financial, Inc. helps consumers establish and build credit history. We are a venture backed, financial services startup based in Austin, TX. At Self, our mission is to help millions of people build credit and save money on their journey toward financial security.

There are about 100 million people in the US who have low credit scores or who have no access to credit at all. Sadly, there arenʼt many options for these people. Most banks arenʼt doing anything material to change the situation because itʼs not profitable for them to do so. Bad credit or no credit history can be barriers to renting an apartment or getting certain jobs, let alone buying a car or house. And if you can get a loan with a low credit score, youʼre very likely to pay a lot more in interest over the life of that loan.

Our team is passionate about challenging the status quo of the credit industry by giving people accessible and affordable tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can most benefit from them.

We're looking for people who share a passion for our mission and relate to why we do what we do. At Self, we want to work with people who are driven to tackle challenges, bring unique perspectives, find solutions and help make the financial space a better place for our consumers. We recognize that it takes different people and personalities to make our products – and our company – truly great. We only seek the best.

If you are someone who is equally passionate as we are, we want to chat with you.

About the Paid Acquisition Manager Role:

As part of the performance marketing team, the Paid Acquisition Manager is primarily responsible for managing the day-to-day optimization of Google Ads campaigns to improve CPA and ROAS, while driving increased user acquisition volume.

You will drive the day-to-day Google Ads campaign management and optimization, including paid search, display, youtube, app campaigns, and more. You’ll be responsible for a meaningful portion of our user acquisition budget while you are constantly analyzing campaign data to drive increases in KPIs through a test and iterate approach.

As part of a fast-growing, yet lean, venture-backed financial technology startup, you will need to be able to make decisions quickly while learning from others on your team. You will report to the Director of Performance Marketing and work closely with others in marketing, product, and analytics.

Key Responsibilities:

  • Manage the strategy, planning, and execution of paid user acquisition campaigns within Google Ads, including paid search, youtube, display ads, gmail ads, discovery ads, app campaigns, and more.
  • Grow purchasing users across both mobile app and web properties, focusing on hitting CPA & ROAS targets, all while assessing user quality, churn, and LTV.
  • Work with the Director of Performance Marketing to establish best practices and optimization strategies for campaigns
  • Perform standard optimization procedures for various campaign types, including ad creative testing, query mining, adgroup restructuring, bidding analysis, and more.
  • Conduct keyword and audience research to expand campaigns and find new opportunity
  • Develop an effective ad creative testing process, collaborating with in-house and external designers.
  • Improve post click conversion through landing page optimization utilizing standard web page testing best practices and landing page design tools.
  • Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs
  • Report on performance to key marketing and company stakeholders
  • Stay up-to-date on the latest Google Ads and industry best practices to improve performance

Requirements

  • B.S. or M.S. degree and 4+ years experience in paid search, PPC, or Google Ads.
  • Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, or Snap Ads.
  • Experience manipulating large data sets in MS Excel (Experience in BI Tools such as Tableau, Google Data Studio, or Looker is a plus)
  • Experience in paid search, and optimizing large keyword sets.
  • Experience in A/B testing to drive KPI improvement
  • Basic HTML & Javascript knowledge (Google Tag Manager knowledge is a plus!)
  • Analytical/Data driven mindset (SQL knowledge is a plus!)
  • Strong Microsoft Excel skills
  • Ability to work in a fast-paced, start-up environment
  • Organization, planning, and prioritization skills are a must

Benefits

  • Competitive Pay
  • Stock options
  • Generous employer-paid health, vision and dental insurance coverage
  • Enjoy our vacation policy – there is no policy, balance matters
  • Educational assistance
  • Free gym membership
  • Plenty of snacks and drinks provided
  • Casual dress code
  • Catered company lunches on Mondays and Wednesdays (when in office work resumes)
  • Team happy hours and events (when in office work resumes)
  • Downtown Austin office space
  • Monthly COVID Stipend
  • Remote work arrangements/ Flexible work schedule (due to the pandemic)
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • BrazeAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • ContentfulCMS
    • MailChimpEmail

Location

Our company is in the heart of downtown Austin overlooking the world-famous sixth street district and the Texas State Capitol building.

An Insider's view of Self Financial

What’s the vibe like in the office?

We are constantly growing and facing new challenges, but everyone works well together. Our company events are always fun and a good way to get to know each other better. We are a very tight-knit group, and I wouldn't have it any other way!

Joanna

Customer Success Team Lead

What projects are you most excited about?

The best part about being at a company at this stage is being able to build data infrastructure and marketing programs from the ground up. I'm most excited to build out our entire retention marketing strategy to drive increased user engagement. We're utilizing a great growth automation system that allows us to do some really cool things.

Tim

Director of User Acquisition

How has your career grown since starting at the company?

Since joining Self, I've had the opportunity to develop my skills in both our frontend and backend repos. I've also learned a lot about working together with stakeholders to create new features or resolve bugs. I definitely feel like a stronger engineer having worked on this team and learning so much from my colleagues about maintainable code.

Kristin

Software Engineer

What is your vision for the company?

Most financial institutions cast aside those considered low-to-moderate income. We help people with fundamental aspects of financial health – building credit, using it wisely and saving money. My goal is to continue building a company of highly talented and collaborative people driven by a mission of helping people achieve financial stability.

Brett

Chief Marketing Officer

How do you collaborate with other teams in the company?

As a fast paced work environment, collaboration is key. It’s great to work with people who are willing to help each other out. If you have a question, it’s as easy as walking to their desk to ask!

Jorge

Compliance Manager

What are Self Financial Perks + Benefits

Self Financial Benefits Overview

We're located in downtown Austin with a direct view of the Capitol! Being in the heart of the action creates an exciting place to grow the company and make a huge impact for our customers.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Equity Incentive Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home full-time remote for specific positions.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
We offer relocation assistance to new employees.
Fitness Subsidies
We offer gym membership for employees.
Home Office Stipend for Remote Employees
Covid Stipend
Professional Development Benefits
Job Training & Conferences
Self offers employees professional development opportunities like an annual individual budget for training.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, leadership mentoring.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
We offer paid industry certifications for specific positions at Self.
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