Paid Media Analyst
ABOUT THIS POSITION
As our Paid Media Analyst, you will develop and grow Aceable’s paid media opportunities through data analysis, testing, campaign management, and bid management using the latest platforms and technology available. We’re looking for a detail-oriented person with experience building paid search advertising campaigns, performing deep analysis, and exceeding performance criteria in SEM, PPC, social ads, and display ads. This role will continually build, test, and tweak search engine marketing campaigns to maximize effectiveness by having an intimate understanding of the underlying data to execute campaign optimizations utilizing structured best practices. You’ll have the opportunity to learn and grow in an exciting performance media environment where every day is a new and exciting challenge for you to overcome. If you are results-focused, creative, and smart, you will fit in here.
ABOUT ACEABLE
Aceable is a mobile education platform focused on creating affordable, engaging, and convenient online courses available across all mobile devices. Built by former teachers, NASA engineers, and those passionate about education, the Austin-based team is obsessed with helping people reach life goals and milestones through online certification.
After launching its first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and is quickly becoming one of the leading online real estate schools in the U.S. To date, the Aceable team adds hundreds of thousands of students per month, and touts more than 20 million students served. We're only getting started, and we need your help to get us to our vision of millions of students per month.
Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.
ABOUT THE MARKETING TEAM
The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing. We are data driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.
WHAT YOU’LL DO
- Assist with project management and hitting deadlines across a team of multiple people
- Execute on SEM marketing projects across multiple verticals with a highly collaborative, dynamic digital marketing team
- Conduct deep daily analysis to determine paid search effectiveness, identify opportunities, and execute upon them
- Manage bids to maximize return across keywords, devices, and other levels
- Build campaigns, conduct keyword and audience research, review and edit ad creative/copy
- Audit and QA campaign buildouts, settings, and structures to ensure nothing slipped through the cracks. Attention to detail is critical.
- Provide regular reporting (weekly, monthly, and ad hoc) and performance updates to communicate successes, inconsistencies, under‐performance, or any other campaign related metrics
- Assist in streamlining daily and weekly reporting needs
- Continuously improve performance through testing, leveraging campaign analytics
- Create and test various paid search marketing units in collaboration with creative teams
- Create opportunities through staying current with new paid media channels, software, and industry best practices
WHAT YOU’LL NEED
- 2+ years of experience managing digital paid search (paid social and display a bonus, but not a requirement as 90% of our time is devoted to the search network)
- Impeccable organizational skills and strong attention to detail
- Passion for working with a team and the ability to deliver and receive direct, real-time feedback
- Effective communication skills across all levels of the organization from interns to the Board of Directors
- Analytical with a passion for pulling data, analyzing it, making quick decisions, and defending those decisions with data
- Strong understanding of the relationship between all performance marketing funnel metrics with an ability to run what-if analyses and present multiple scenarios to inform decision making
- Strong instincts toward continual growth and optimization, with the ability to pivot based on the company’s needs
- Expertise in Google Adwords, Bing Ads, and/or Facebook Ads Manager
- Up‐to‐date knowledge of the latest trends and best practices in paid media
ACEABLE PERKS
- Join one of Austin's Best Places to Work in 2021
- Competitive pay and benefits
- Generous time off programs
- Flexible work schedule
- Passionate teammates excited to help you succeed and learn
- Our own space on the top floor of a downtown building
- A team meal every week
- Fully stocked drink fridges and snacks + cold brew coffee on tap
- Company events and activities (holiday events, happy hours, volunteering)
- Free parking spot downtown in our garage 24/7 or a monthly transportation stipend
- Education stipend ($500/year/full-time employee)
- Free Roadside Assistance subscription
- NOTE: Our team is currently remote due to Covid-19 and we have some awesome virtual perks that come with it (trivia, karaoke, bingo, happy hours, lunch & learns, and more)
At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.