Paid Search Specialist (PPC) at AffiniPay
Affinipay is looking for someone who can lead both strategy and execution of Paid Search on our Demand Generation team. The Paid Search Specialist is a critical part of the team, responsible for creating, managing, and growing our PPC campaigns in order to drive measurable revenue across brands. The Paid Search Specialist is responsible for developing a strategy, researching, analyzing and optimizing campaigns while measuring and reporting on all KPIs.
- Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple brands
- Execute best practice campaign strategies, structure, and reporting
- Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals
- Provide campaign insights through keyword and competitor research and keyword testing
- Execute campaign strategy and optimizations daily across multiple brands
- Write Search ad copy for campaigns
- Conduct detailed SEM Audits for campaign research
- Coordinate forecasts and budgeting with other members of the team
- Communicate with members of the demand gen team daily on campaign pacing and learnings
- Manage campaign budgets daily
- 3+ years Search Engine Marketing experience
- B2B experience preferred
- Proven track record of success with large scale paid search programs and strong research capabilities
- Proficient search ad copy writing skills
- Solid knowledge of current and emerging SEM trends and technologies
- Strong analytical skills, organizational skills, and high attention to detail
- Excellent communication and interpersonal skills
- Strong knowledge of Google Analytics
- Deep understanding of large scale search campaign structure
- Proficient at conversion tracking and pixel placement.
- Technical SEO capabilities are a plus
Affini-Perks! We've got you covered...
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.