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Paid Search Specialist (PPC)

| Austin
Paid Search Specialist (PPC)
Marketing
 

Affinipay is looking for someone who can lead both strategy and execution of Paid Search on our Demand Generation team. The Paid Search Specialist is a critical part of the team, responsible for creating, managing, and growing our PPC campaigns in order to drive measurable revenue across brands. The Paid Search Specialist is responsible for developing a strategy, researching, analyzing and optimizing campaigns while measuring and reporting on all KPIs.

 

Responsibilities:

  • Provide thought leadership and competitive strategies to find market gaps for increased campaign success across multiple brands
  • Execute best practice campaign strategies, structure, and reporting
  • Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals
  • Provide campaign insights through keyword and competitor research and keyword testing
  • Execute campaign strategy and optimizations daily across multiple brands
  • Write Search ad copy for campaigns
  • Conduct detailed SEM Audits for campaign research
  • Coordinate forecasts and budgeting with other members of the team 
  • Communicate with members of the demand gen team daily on campaign pacing and learnings
  • Manage campaign budgets daily
Requirements:
  • 3+ years Search Engine Marketing experience
  • B2B experience preferred
  • Proven track record of success with large scale paid search programs and strong research capabilities
  • Proficient search ad copy writing skills
  • Solid knowledge of current and emerging SEM trends and technologies
  • Strong analytical skills, organizational skills, and high attention to detail
  • Excellent communication and interpersonal skills
  • Strong knowledge of Google Analytics
  • Deep understanding of large scale search campaign structure
  • Proficient at conversion tracking and pixel placement.
  • Technical SEO capabilities are a plus
About AffiniPay
At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered...

Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks

Location

3700 N Capital of Texas Hwy Suite 300, Austin, TX 78746

An Insider's view of AffiniPay, LLC

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Technical Program Manager

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

How has your career grown since starting at the company?

My career has changed for the better while I’ve been at AffiniPay. After a year here, I switched from engineering to the product department. My manager helped identify this opportunity after I expressed an interest in taking a more customer-facing role. This sort of movement is encouraged and has allowed many folks to grow in their careers.

Sarvesh

Product Manager

What are AffiniPay, LLC Perks + Benefits

AffiniPay, LLC Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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