Partner Content Marketing Manager
BigCommerce is looking for a technically savvy, process-oriented, data-driven marketer whose focus is on growth. In this role you’ll have the opportunity to positively influence the trajectory of a billion dollar company in a trillion dollar industry by working directly on partner acquisition and engagement through content strategy, creation and distribution.
You should have a proven track record of consistently exceeding goals, lead generation and brand authority through content in all its forms and at every stage of the partner journey. This role will allow you to work across the entire business, including Marketing (SEM, SEO, Content, Email, etc.), Sales, Product, and our Executive Leadership team.
What You’ll Do:
Content Production + Funnel Formation
- Project manage the creation of compelling content assets from ideation through completion, including working closely with partners to hit mutual company goals, partner marketing for acquisition tactics, PR, SEM, SMEs, Sales, SEO, Product, Product Marketing, Email Marketing and industry influencers.
- Create, write, edit, and manage the production of high-quality, industry-unique thought leadership, video assets, and prospecting and retargeting ads.
- Manage and coordinate pre-recorded and live-stream webinars
- Identify successful content and map out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify message, visibility and lead generation
- Establish authority (on social, with influencers, etc.) through the distribution and sharing of valuable content produced internally and externally
- Build a stable of ecommerce experts — both external influencers and internal talent — to create compelling content that is highly distributed
- Be comfortable on video and able to convey educational concepts both in written and verbally.
- Position yourself as an industry influencer and thought leader, speaking on behalf of BigCommerce’s beliefs, insights, future-casting and customer needs.
Grow Grow Grow
- Identify and execute growth opportunities.
- Work hand-in-hand with our SEO team on utilizing the science of SEO to inform content creation to start driving organic traffic immediately on new posts.
- Strategize cross-functionally both internally and externally with marketing, sales, design, product, partners, customers, influencer and experts for maximum content impact.
- Think BIG across all content ideas and initiatives –– always keeping partner advocacy in mind.
Who You Are:
- Undergraduate degree in Marketing, English, Journalism, or similar field.
- 5+ years of highly successful online marketing experience in either software including B2B and SaaS, or at an ecommerce brand or agency.
- Be able to build content that moves people and builds brands.
- Have roots in content and product marketing, positioning, and strategic storytelling.
- Dig funnels, lead gen, and infinite content loops providing value upon value.
- Have a proven track record of creating compelling marketing with the help of data and prose.
- Be obsessed with the art and science of SEO, growth, psychology and storytelling
Technically Experienced
- Content Production (WordPress)
- SEO (Ahrefs, MarketMuse)
- Analytics (eg. Google Analytics)
- CRM (eg. Salesforce, Marketo)
- HTML knowledge preferred
- Strategist - You understand how different marketing messages and channels affect people in different buyer segments and different parts of the customer journey from acquisition to retention.
- Customer Focused - You want to deliver the best experience possible for future and current partners, as helping our partners’ businesses grow is the #1 goal at BigCommerce.
- Problem Solver - You can see hidden problems and probe a variety of sources for answers, are able to look beyond the obvious, and can identify and creatively solve complex problems.
- Psychology - Interest in human psychology and how different psychological triggers work together.
- Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
- Collaborative - You have demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners.
- Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities.
- Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
- Eager Learner - You pick up on things quickly, enjoy learning new skills and knowledge, and are adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge.
- Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it.