Partner Marketing Manager, Omnichannel Marketplaces
BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.
We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.
As a marketing manager, you are responsible for providing cross-functional creation, management and reporting for partner -marketing related activities in dedicated marketplace omnichannel verticals such as Walmart and Wish.
You will drive and optimize a marketing strategy and manage collateral development for omnichannel partners. You will be a primary marketing contact for multiple omnichannel partners and act as a trusted collaborator and leader. You will play a key role in our long-term growth strategy of engaging and growing our merchants via third-party partner integrations.
The right candidate is an experienced, upbeat marketer and great teammate who manages collaborative marketing campaigns across internal teams and strategic partner collaborators.
What You’ll Do:
- Develop and drive campaigns marketing both with and through partners including ability to identify joint co-marketing opportunities and lead execution of campaigns through the partner and BigCommerce channels
- Define and implement joint partner marketing campaigns to acquire new BC merchants
- Drive merchant adoption of omnichannel solutions with satisfaction, competitive differentiation and revenue impact at the forefront of your programs
- Implement integrated marketing campaigns by working closely with BigCommerce collaborators and our partners’ marketing counterparts
- Manage projects and communications internally and with partners to achieve agreed upon success metrics
Be a trusted liaison that aligns the following teams for joint success:
- 1. sales team 2) partner marketing team and 3) BigCommerce marketing leadership and subject matter experts and collaborators
- Implement and optimize marketing strategies and support campaigns to meet or exceed success metrics
- Collaborate with internal marketing subject matter authorities for planning, resourcing and implementing integrated campaigns agreed upon with partners
- Conceptualize and jointly plan with partners’ marketing counterparts to develop and implement agreed upon marketing and communications programs across various available channels (examples: in-app messaging, email, demand gen channels)
- Manage projects to completion with internal and partner teams, providing ongoing communication and updates throughout project as well as analyzing and reporting out metrics, lessons learned and recommendations when programs end
- Develop scalable marketing assets, campaigns, content and engagement strategy to serve partners
- Report and analyze metrics to marketing leadership
- Champion our partners within BigCommerce to ensure we deliver an amazing partner experience—the best in the ecommerce industry
Who You Are:
- Experienced
- 5+ years of marketing experience with experience in social commerce, marketplaces or ads
- Hard Working Marketer with an outstanding portfolio of joint campaigns
- Proven experience on cross-functional teams, creating success and instilling standard methodologies
- BS/BA in Marketing, or related field preferred
- Customer Focused - You have passion for the partner ecosystem, understand profiles of various types of partners and their programmatic requirements, and want to deliver the best experience possible for future and current customers
- Excellent Communicator - An excellent written/verbal and interpersonal communicator who builds cross-functional bridges and success
- Highly Collaborative - You have a true team mentality (your work requires collaboration with partners in Business Development, Product Marketing, Customer Support and much more) and demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners
- Adaptable - You are flexible and efficient, with the ability to prioritize, and adjust quickly to the changing need of the business
- Composed - You have the capability to balance working hard with humility and sense of humor and know how to perform consistently in a fast-paced, high pressure, dynamic environment
- Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it
Diversity, Equity & Inclusion at BigCommerce
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com.