Performance Growth Marketing Associate at Hearth

| Austin
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About Hearth
Hearth is a Fintech company helping Home Improvement contractors grow and manage their business. Our SaaS platform -- Hearth ( www.gethearth.com ) -- provides over 10,000 contractors the financial tools they need to close more business, including financing solutions, invoicing, payment collections, insurance products, all-in-one modern system designed specifically for the Home Improvement industry.
Backed by 8VC, Founders Fund, and other prominent leaders in Silicon Valley, Hearth has raised over $50M and is one of the fastest-growing companies in the Home Improvement space.
About the Role
Hearth is looking to rapidly grow our performance marketing channels by bringing on an experienced, creative executor. Leveling-up this capability is essential for enabling us to expand our inbound sales operations and drive further company growth. This role will be responsible for managing our current marketing programs across Facebook, Google, programmatic and more. This includes optimizing campaigns, building and testing new audiences, and managing creative development. Ideally, a successful candidate will have certifications or experience in Facebook, Adwords, and more. Additionally, this role will focus on channel growth and expansion opportunities, creating new acquisition flows for our ever-growing line of products. This is an opportunity to join a rapidly growing team, continue to build a first-class demand generation program, and be on the front lines of a high growth company.
What you'll do:
  • Own and optimize high-value digital marketing programs through Facebook, Google, and more
  • Test and find success through new digital paid channels like YouTube, LinkedIn, TikTok and more
  • Identify and build out new digital channels that have strong growth potential within the home improvement space
  • Build a data driven approach to our demand generation strategy using structured A/B testing, funnel analysis, and sales data
  • Own creative development and success in collaboration with online tools and designers
  • Identify and test new audiences using first and third party data
  • Build and test creative & messaging around new features, products and branding, particularly our new payments collection and contracts solution in the short term
  • Make recommendations that impact landing page and funnel optimization for the business development, sales, and marketing teams
  • Partner with sales leaders to tie results to sales performance
  • Work with marketing and finance leaders to determine optimal spend and media mix across digital channels

What we're looking for:
  • Experience with managing and optimizing digital media campaigns in a fast-paced sales environment
  • Willing to dig in and get your hands dirty
  • Metrics-driven in your decision-making, always striving to improve existing processes
  • You approach problems in a structured manner
  • Extremely detail oriented with an ability to understand data and act on it
  • Ability to communicate complex ideas to internal stakeholders
  • A naturally, curious learner
  • Willingness to work on your own projects and be responsible for results
  • Experience working with sales teams
  • Competitive spirit, high energy, self-motivated team player that wants more than a 9-5 job
  • Higher priority on critical thinking, creativity, and eagerness to learn and hustle than on experience

Nice-to-haves:
  • Knowledge of the home improvement space
  • 2+ years of work experience in marketing or a high-growth tech company with exposure to marketing technology or campaign creation, or an ad agency with experience implementing and optimizing media budgets
  • Experience in Salesforce, Marketo and Outreach
  • Experience running landing page tests and funnel optimization
  • Experience working with designers on creative development for marketing campaigns

Benefits
  • Mission-driven, values-based culture.
  • Competitive pay (base+commission)
  • Growth opportunities as we continue to grow and scale.
  • Generous PTO, plus paid company holidays.
  • Stock options.
  • Medical, dental, and vision options.
  • 401(k) package.
  • Upbeat, casual and fun office environment and culture.
  • Company-sponsored events & happy hours.
  • Pup-friendly office.
  • Stocked kitchen with cold brew, snacks & drinks to keep you energized!

Location
We are hiring for this position in our office in Austin, TX
More About Us
Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status.
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SalesforceCRM
    • OutreachEmail
    • MarketoLead Gen

Location

We are located off of Montopolis and Ben White, right off the freeway! It is super easy to get to and we have TONS of on-site, free parking!

What are Hearth Perks + Benefits

Hearth Benefits Overview

Medical, dental, and vision options.
Mission-driven, values-based culture.
Generous PTO, plus company holidays.
401(k) package.
Provided lunch daily
Fun, casual, urban office environment

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Team happy hours on occasion!
Parking
Pet Friendly
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
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