Performance Marketing Manager at ScaleFactor

| Austin
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ScaleFactor is looking for a Performance Marketing Manager to aggressively grow our industry-leading accounting, finance, and marketplace solutions. As ScaleFactor's Performance Marketing Manager you will own the strategy, execution, and tracking of our SEM, Paid Social, and Native channels to drive marketing performance in line with budget. This includes monitoring and analyzing channel performance and maintaining reporting on campaign performance, ROI, and LTV. You’ll drive ongoing campaign optimization and expansion with ongoing copy and landing page testing to improve performance and drive high volume at high ROI. You’ll build campaigns from the ground up, including: campaign planning/organization, competitive analysis, keyword research, and ad copywriting. Fluency in digital marketing, paid search, and affiliate management technologies are required

ABOUT YOU:

If you thrive in the fast-pace and high energy of the Austin startup scene and have deep experience in business operations for a SaaS company, then ScaleFactor may be a perfect career fit for you as a Performance Marketing Manager. Working alongside a team of intelligent, fiercely dedicated professionals, you'll collaborate and solve challenging problems in service to our rapidly growing Marketing team at Austin's newest hyper-growth startup backed by top-tier VCs! 

  • You've seen this movie before and love a great growth story, especially a homegrown one from Austin! As an experienced Performance Marketing Manager, you know the insanely high speed the best startups run at, and you thrive on that high energy
  • You have excellent project management skills and are comfortable with coordinating multiple objectives, goals, and timelines to launch a successful campaign
  • Your creativity helps you constantly come up with new ideas to improve your output
  • You’re not afraid to present and take ownership of your ideas, wins, and losses
  • You’re comfortable with stopping on a dime and reorganize priorities as needed
  • You're at home with other intelligent and dedicated professionals who geek out on metrics
  • You’re a builder with a positively awesome attitude. You go above and beyond the call of duty, and people love working with you!

RESPONSIBILITIES:

  • The primary responsibility of the Performance Marketing Manager is to achieve lead generation excellence through optimization of existing ad channels and develop unexplored channels
  • Build campaigns from the ground up, including account setup, campaign planning/organization, competitive analysis, keyword research, and ad copywriting
  • Optimize existing ad channels, including landing pages, ad copy, design, CTAs, etc.
  • Collaborate with the content team to define the best messaging & creative approaches for ongoing ad optimization by audience
  • Track, monitor, and report on paid lead flow performance including Spend, CPL, Conv. Rates, Lead Quality, etc.
  • Leading conversion rate optimization (CRO) projects, A/B testing, and testing platforms (Optimizely, Instapage, etc.)
  • Apply the latest advertising trends to media campaigns
  • Manage the paid media budget to deliver the highest volume of quality leads as possible
  • Monitor competitive advertising strategy

QUALIFICATIONS:

You are analytical, highly motivated, detail-oriented and you thrive working in a fast-paced environment. You have a thorough understanding of marketing technology, experience using paid search management tools, passion for online marketing, with an emphasis on paid search will be crucial to your success. Your growth-oriented mindset around ideation, prioritization, testing, and iteration and your ability to provide clear, reliable reporting with actionable recommendations on all activities to key stakeholders

  • 5+ years of marketing, with 3+ years in performance and digital marketing (affiliate is a plus)
  • Experience with managing SEM, Paid Social, and Native campaigns
  • Detailed understanding and knowledge of performance marketing strategies, digital testing design, and execution
  • Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions
  • Experience in Salesforce and Hubspot

BONUS POINTS:

  • Experience with attribution tools
  • AdWords Certification
  • Affiliate marketing experience in the financial sector

PERKS:

  • Surround yourself with top talent. We hire the best and push each other to get better every day.
  • Work at our industrious new office located in East Austin, next to cool neighborhood spots like Austin Bouldering Project, Friends and Allies, and Sa-Tén
  • Health, dental, life, and vision insurance
  • 401K starting Q2 2020
  • Unlimited PTO, flexible hours, and optional work offsite days
  • Free parking and centrally located offices accessible to local bus lines
  • Periodic free onsite massages, yoga, meditation classes
  • Pet-friendly HQ
  • Catered Friday lunches, unlimited snacks and drinks, lunch and learns, some bagel/taco days

JOIN US!

If this role describes you and you meet the qualifications, we look forward to receiving your complete application online. A one-page resume highlighting your relevant experience which qualifies you for this role is a must!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • Ember.jsFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • DriftCRM
    • HubSpotEmail
    • Google SuiteEmail
    • Outreach.ioEmail
    • SalesforceEmail

Location

ScaleFactor is located in the up and coming East Austin neighborhood filled with eclectic restaurants, trendy bars and friendly neighbors.

An Insider's view of ScaleFactor

What’s the vibe like in the office?

We have a vibe unlike any office or business I have worked at. Our office is less about a location (although, we have a great space) and more about combining the variations in background and taste that everyone brings to the table. It’s so fun to watch us all grow and mesh together to create the “ScaleFactor vibe” knowing we all have a part in it.

Morgan

Earned Media Coordinator

How do you collaborate with other teams in the company?

ScaleFactor is fast paced with lots of moving parts, so collaboration with other teams is key to keeping everyone on the same page. From understanding feature priorities from sales, working with marketing on product launches, to training and support for other internal teams, every team works together to keep us headed in the right direction.

Peter

Lead Sr Software Developer

How has your career grown since starting at the company?

Being one of the first employees, I can honestly say I’ve had a fun and unique experience. Since joining ScaleFactor, my career has skyrocketed! From working one on one with entrepreneurs to world class venture capitalists, I've developed an extensive catalog of experiences to draw from that have helped to prepare me for my career moving forward.

Zach

Controller

How do you empower your team to be more creative?

Creativity and evolution are at the core of ScaleFactor. We are constantly breaking the mold to find a better way to achieve our goals. In the accounting world of black, white and red we want to think outside of the box. Asking open-ended questions and why not. Failure is not seen as negative here. Enabling our team to try new ideas is imperative!

Kristen

Customer Experience Manager

What are some social events your company does?

We put on happy hours, catered lunches, craw-fish boils and so many others! One of my favorite events that we host is our annual Summer Celebration. We choose to do this celebration to ensure we’re getting the company together with their spouses and children. We want to spend time with our team member’s support systems too!

Tynisha

Headquarter Manager

What are ScaleFactor Perks + Benefits

ScaleFactor Benefits Overview

Technology is nothing without the people behind it. It takes a team to build something great. Together, we work hard, learn from one another and celebrate our wins. We offer competitive salary based on experience. Health, dental, and vision benefits package. Unlimited vacation, flexible hours and optional work offsite days. We offer stock options for all our full time employees. Unlimited cold brew coffee, snacks, catered Friday lunch, and meals on work late days. We also welcome dogs and cats in our pet friendly offices located in hip East Austin!

Culture
Volunteer in Local Community
Friends Outside of Work
Eat Lunch Together
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team Workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Company Sponsored Family Events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
ScaleFactor provides unlimited snacks, coffee, cold brews and drinks.
Some Meals Provided
ScaleFactor provides weekly catered meals on Fridays.
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Promote from Within
Paid Industry Certifications
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