PPC Lead at Modernize
What we’re looking for:
Modernize is seeking a seasoned and proven leader for our PPC Lead opening. Our ideal candidate is a paid search marketing veteran with extensive experience with large, complex B2C campaigns and automation as well as managing other paid media channels with a focus on performance marketing. This position will build and mentor a team while enhancing current campaigns and testing new opportunities. Our ideal candidate will have a background in performance marketing, data analysis, scriptwriting, and automation strategy. This senior manager should have established prerogatives on optimal campaign structure and bidding strategies, as well as a desire to progress their career in digital marketing.
What you will do:
- Manage Adwords, Bing Ads, and Yahoo Search campaigns to revenue targets within ROI requirements
- Be SME for major company initiative to build an automated bidding platform for paid search and other marketing channels.
- Lead overall strategy and direction for paid media team
- Implement, modify, and adapt new procedures for paid media management
- Build out campaigns, features, and make account adjustments as needed
- Troubleshoot fluctuations in conversion rate, CTR, quality score, impression share, etc.
- Set weekly tasks and project priorities
- Teach and motivate paid search team to expand their knowledge and skill sets
- Identify opportunities for landing page optimization to increase conversion rates
- Create monthly and quarterly revenue projections
- Present to senior-level management weekly and quarterly metrics, successes, and areas for improvement
What you will need:
- 5+ years experience in digital marketing with a focus on paid search
- A proven ability to turn insights and analysis into channel growth
- Display advertising experience would be preferred
- Demonstrated success of growing and scaling a team
- Strong knowledge of website analytics tools (e.g. Google Analytics, Heap,VWO, etc...)
- Familiarity with Google Adwords API and automation processes
- Major/minor in Math, Statistics, Marketing, Web Technologies or related field is preferred
Who you are:
- Self-driven to succeed and thrive in a dynamic working environment
- Extremely detail-oriented with an analytical mentality
Modernize is an equal opportunity employer and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.