PR Manager at Self Financial

| Austin
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Self Financial, Inc. helps consumers establish and build credit history. We are a venture-backed, financial services startup based in Austin, TX, that has raised $37 million to execute our mission. At Self, our mission is to help millions of people build credit and save money on their journey toward financial security.

There are about 100 million people in the US who have low credit scores or who have no access to credit at all. Sadly, there aren’t many options for these people. Most banks aren’t doing anything material to change the situation because it’s not profitable for them to do so. Bad credit or no credit history can be barriers to renting an apartment or getting certain jobs, let alone buying a car or house. And if you can get a loan with a low credit score, you’re very likely to pay a lot more in interest over the life of that loan.

Our team is passionate about challenging the status quo of the financial industry by giving people accessible and affordable tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can most benefit from them.

We're looking for people who share a passion for our mission. At Self, we want to work with people who are driven to tackle challenges, bring unique perspectives, find solutions and help make the financial space a better place for our consumers. We recognize that it takes different people and personalities to make our products – and our company – truly great. We only seek the best.

About the Role:

As part of the marketing team, you will be the first in-house PR leader at Self Financial. That means you have an opportunity to shape the way we tell the story of Self and how we help our customers on their journey toward financial resilience, driving awareness among people who can most benefit from our products.

The ideal candidate will have experience managing communications with consumer audiences. This candidate will have a passionate, entrepreneurial spirit, creativity, excellent communications skills and the ability to work well with others.


  • Work with the CMO and VP of Marketing to help set PR strategy and develop an exciting consumer-focused PR plan - including media relations, influencer strategy, thought leadership programming and event strategy - to help meet business goals
  • Develop and manage budget to support PR strategy
  • Create talking points, press releases, fact sheets, and other background materials
  • Manage complex, fast-moving and unexpected communications challenges, both proactively and reactively
  • Manage key reporter and editor relationships across consumer and business media
  • Identify trends and news opportunities for pitches; create ideas for events for press coverage
  • Communicate our commitment to economic equality, financial resilience and access to credit through media placements and other earned/placed content
  • Collaborate across the Self marketing organization to maximize impact of content and outreach
  • Monitor, analyze and report on the results of the PR strategy on a regular basis
  • Identify thought leadership opportunities and collaborate with appropriate internal stakeholders to execute on those opportunities
  • When applicable, help manage external agencies to help meet contracted goals


Must Have

  • 5+ years of consumer-related experience in an agency or in-house PR, journalism, or a related field
  • You're a "doer" - you like to power through your checklist for the day, and are relentless about staying organized
  • Strong networking and relationship building skills
  • Strong personal initiative, creative thinking, presentation, and problem solving skills
  • A keen understanding of consumer needs and insights is a must
  • Ability to communicate complex information so that it’s easily understood
  • Relentless about uncovering a good story and getting the right story in front of the right audience in a creative way
  • You live to pitch media and land big stories
  • You're cool under pressure, quick thinking and able to shift gears nimbly to respond to competing deadlines and priorities.
  • You're looking to work in a startup goals-driven culture. You thrive on results
  • You work best when you have clear goals and a way to measure and improve upon your results.

Nice to have

  • PR experience in our top markets and/or with our major customer segments a plus
  • Financial services experience a plus
  • You may even have had a bad experience with your credit, that’s okay here!


Our compensation and benefits are competitive, but there's one thing that Self Financial can offer that many startups cannot: we can positively change the world.

Our perks include:

  • Competitive Pay
  • Stock options
  • Generous employer-paid health, vision and dental insurance coverage
  • Enjoy our vacation policy – there is no policy, balance matters
  • Educational assistance
  • Free gym membership; now with digital options
  • Plenty of snacks and drinks (whatever’s in your kitchen!)
  • Casual dress code - you must wear clothes from the waist up, at least, for video conferencing
  • Virtual team happy hours and events
  • Catered company lunches on Mondays and Wednesdays (we’re optimistic they’ll be back eventually)
  • Downtown Austin office space (limited availability for team safety)
  • Remote work arrangements / flexible work schedule (due to the pandemic)
  • Possible ongoing remote work arrangement

How we act with each other is how we act with our customers. We are direct, transparent and respectful, and we hope you embrace that approach.

Self Financial requires all employees hired to successfully pass a background check.

We are an Equal Opportunity Employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ExpressFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • React NativeFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • SegmentAnalytics
    • BrazeAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • ContentfulCMS
    • MailChimpEmail


Our company is in the heart of downtown Austin overlooking the world-famous sixth street district and the Texas State Capitol building.

An Insider's view of Self Financial

What’s the vibe like in the office?

We are constantly growing and facing new challenges, but everyone works well together. Our company events are always fun and a good way to get to know each other better. We are a very tight-knit group, and I wouldn't have it any other way!


Customer Success Team Lead

What projects are you most excited about?

The best part about being at a company at this stage is being able to build data infrastructure and marketing programs from the ground up. I'm most excited to build out our entire retention marketing strategy to drive increased user engagement. We're utilizing a great growth automation system that allows us to do some really cool things.


Director of User Acquisition

How has your career grown since starting at the company?

Since joining Self, I've had the opportunity to develop my skills in both our frontend and backend repos. I've also learned a lot about working together with stakeholders to create new features or resolve bugs. I definitely feel like a stronger engineer having worked on this team and learning so much from my colleagues about maintainable code.


Software Engineer

What is your vision for the company?

Most financial institutions cast aside those considered low-to-moderate income. We help people with fundamental aspects of financial health – building credit, using it wisely and saving money. My goal is to continue building a company of highly talented and collaborative people driven by a mission of helping people achieve financial stability.


Chief Marketing Officer

How do you collaborate with other teams in the company?

As a fast paced work environment, collaboration is key. It’s great to work with people who are willing to help each other out. If you have a question, it’s as easy as walking to their desk to ask!


Compliance Manager

What are Self Financial Perks + Benefits

Self Financial Benefits Overview

We're located in downtown Austin with a direct view of the Capitol! Being in the heart of the action creates an exciting place to grow the company and make a huge impact for our customers.

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Equity Incentive Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home full-time remote for specific positions.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer employees in specific positions free parking or a transportation stipend.
Pet Friendly
Relocation Assistance
We offer relocation assistance to new employees.
Fitness Subsidies
We offer gym membership for employees.
Professional Development Benefits
Job Training & Conferences
Self offers employees professional development opportunities like an annual individual budget for training.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, leadership mentoring.
Continuing Education stipend
Paid industry certifications
We offer paid industry certifications for specific positions at Self.
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