Product Growth Marketing Manager - Cloudflare One at Cloudflare
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
Cloudflare is looking for a Product Growth Manager focused on Cloudflare One to join our Growth Marketing Team. Our team is responsible for driving marketing programs which maximize Dollar-based Net Retention (DNR) across Cloudflare’s large and fast-growing existing customer base. To do this, we rely on marketing programs which help customers to see greater value in and adopt more of Cloudflare’s solutions.
You are a self-starter who will identify the key drivers for adoption of key products. You will be responsible for managing the pipeline (revenue) within existing customers for the most critical products for Cloudflare. You will identify the levers that drive the pipeline and report to the leadership team on what’s working, what’s not and how to optimize the programs to maximize revenue. You will derive insights that will help frame effective marketing programs: e.g. which audience to target, product usage inter-relationships.
In this role you will own the creation and execution of the program roadmap for various marketing initiatives across our customer segments specifically focused on how customers can expand their usage of Cloudflare products. You will also develop marketing campaigns in working with the channel marketers (email, paid ads) to ensure appropriate coverage to our target audience.
This outcomes-focused role aims to increase adoption of Cloudflare One product suite by increasing adoption of products based on the customer’s needs and requirements. The role will require understanding the journey of the customer, what stage of Cloudflare adoption they are at, and how their business can benefit by using Cloudflare one products. This is a highly visible role that works closely with cross-functional leaders from key teams including Customer Success, Product Marketing, Sales & Marketing Operations, and Business Intelligence.
- Goal setting / Pipeline management
- Work with Product, Sales, PMM teams to establish appropriate goals for Cloudflare one by quarter and have weekly plan to achieve the forecasted revenue
- Measure the actuals against plan
- Measurement and drivers / analytics / insights
- Establish and own key expansion / growth indicators to drive decision making and results.
- Lead with data-driven decisions using customer purchase models: behavioral, predictive, trend analyses, and other ad-hoc analyses.
- Partnering / leadership on strategy
- Partnering closely with various teams like Customer Success in driving strategic programs for Enterprise customers of all contract sizes, Business Intelligence in performing deep customer analysis to inform program decisions, and Product Marketing in having the right content to drive customer interest.
- Build the strategy across various customer segments like Pay-As-You-Go / Enterprise customers and work with Sales teams to ensure appropriate customer experience.
- Execute Automation / Campaigns / Experiments
- Develop and implement customer targeted lifecycle campaigns and resources to reduce customer churn and increase lifetime value.
- Bridge customer analytics and marketing automation to personalize value-driven communications at scale.
- Drive an aggressive experimentation approach to unlock value and accelerate user adoption in specific global regions.
- Provide day-to-day, organizational-wide visibility using ongoing dashboards and metrics.
- Customer-centric approach to marketing communications.
- Data driven and able to define/deliver against goals.
- A creative problem solver who likes to build scalable, efficient programs in fast paced organizations.
- Agile across big-picture planning and detail-oriented execution.
- Excellent project management skills, ability to multitask effectively.
- Bachelor’s degree required. Minimum 7+ years of Digital marketing experience.
- Extensive experience in expansion marketing across integrated marketing channels in B2B or mixed business models in a SaaS or recurring-revenue company.
- Strong understanding of marketing automation systems, data integration, nurture flows, triggered campaigns, personalization, and dynamic content. Specific experience with Marketo, BigQuery, and Tableau for automation, customer-360 segmentation, and reporting is a plus.
- Mastery of testing methodologies and measurement frameworks to drive retention marketing strategy.
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
18.104.22.168: We released 22.214.171.124 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.