Description

Justuno is seeking an experienced Product Marketing Associate to bring our product value proposition and positioning to life across multiple audiences and channels.

As a Product Marketing Associate, you will collaborate with internal and external teams to develop and manage product marketing initiatives helping to drive successful campaigns and on-going results. You should be wired to work well both independently and collaboratively.

The ideal candidate is both technically minded and creative, and takes pride in his/her ability to absorb and explain new technology advancements — taking complex technical information and breaking it down into accessible, plain-english value propositions for others to consume. The ideal candidate is a strategic and creative thinker who can not only quickly grasp abstract concepts, but can also communicate them in ways that captivate target audiences.

As a Product Marketing Associate, you will be a content champion who starts every project with a deep understanding of and empathy for the customer. You should have excellent written communication and presentation skills, a keen attention to detail, and a passion for quality, together with strong business acumen.

The ideal candidate is ruthless in their ability to prioritize and deliver high-impact, on-time work while maintaining the agility to pivot and adapt to changing business needs.

Responsibilities

• Create positioning, messaging, and the overall go-to-market strategy for new feature launches.

• Perform regular market research and analysis on competing product features, pricing, and positioning.

• Coordinate with our operations and development teams to successfully schedule new feature launches and product marketing campaigns.

• Ensure go-to-market strategy fits within customer journey plan and orchestrate stories across quarters.

• Build in-depth understanding of our audiences, so that you can speak to them in the most effective way possible.

• Lead drafting, editing, and production of high-quality, impactful product marketing materials, press releases, presentations and thought leadership content that influence changes in consumer behavior and thinking.

• Translate software features and functions into user benefits, business outcomes, competitive differentiators, and use case scenarios.

• Continually test and refine messaging and positioning to drive growth and to keep it up to date as the product and market evolve.

• Help to refine brand voice and positioning through iterative campaign process and data-driven insights.

• Help with sales enablement and focus on driving demand, adoption and the overall success of the product.

• Develop, maintain, and expand training materials for our sales organization and channel partners regarding our capabilities and competitive differentiation.

• Discover ways to increase impact and output of content through the reuse and repackaging of existing assets and resources, and by making data-driven decisions.

• Collaborate with Customer Support and Design teams to update and create content that fully embodies the brand.

• Gather and respond to customer feedback concerning product updates in order to identify new opportunities for content and functionality.

• Own and update go-to-market playbook for launches.

Basic Qualifications

• 2-4 years relevant marketing experience, preferably in product marketing or SaaS.

• Proven ability to manage and optimize multi-channel product marketing campaigns.

• Excellent written communication skills.

• BS/BA degree

Preferred Qualifications

• Experience with both B2B and B2C product marketing.

• Demonstrable success in delivering high-impact assets in a fast-paced environment.

• Strong team player who can incorporate input from others and can generate consensus through inclusion.

• Keen design eye, with the ability to adhere to enterprise brand guidelines.

• Strong ability to work individually and as a team player to execute projects

• Experience in developing technical marketing content.

• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

• Attentive to details, quality, and accuracy.

Justuno is at a very exciting stage and we want you to join us in this amazing journey. Make sure to re-read this posting, checkout Justuno's website and read a few articles about Justuno before applying.

Perks & Benefits

• An incredible work environment fun, casual, fast-paced environment with endless iced coffee on tap.

• Health, dental, vision benefits.

• Flexible paid time off.

• Unlimited snacks and sparkling water.