Product Marketing Director, Solutions - CPG
Facebook is seeking an experienced global leader to join Business Product Marketing’s Vertical Solutions team leading the CPG line of business. This leader will lead a team responsible for driving global CPG growth by shaping the product roadmap, and defining the integrated go-to-market approach. The successful candidate will have deep industry experience and be a strategic thinker, rigorous analyst, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will lead a highly skilled team of Product Marketers to synthesize industry insights and market feedback to shape product development, and collaborate with multiple cross-functional stakeholders to set shared priorities for go-to-market and product. This leader must have significant experience in the CPG industry, and should also be a skilled communicator, innovator and collaborative partner who thrives in a fast-paced, highly cross-functional environment. Strong executive presence is required to communicate both CPG market opportunities, and our Product roadmap to C-level audiences in client meetings, and on-stage at industry events.
Product Marketing Director, Solutions - CPG Responsibilities
Play a primary role in developing the holistic business strategy for CPG
Create multi-year, annual and semi-annual plans to drive revenue growth for the vertical
Distill market feedback across regions and categories into market intelligence that informs product roadmap
Consult with Product teams to help shape future development based on industry needs
Develop detailed go-to-market strategies, working cross-functionally with teams around the world in Sales, Marketing, Operations, Creative, Partnerships, Measurement & Analytics
Increase demand for Facebook's solutions by occasionally presenting at high profile industry events and in C-suite client meetings
Lead and develop a team of highly skilled Product Marketing Managers
Minimum Qualifications
BA/BS degree
12+ years strategy, general management or brand management experience, including 8+ years of experience in digital media
Industry knowledge of the CPG vertical globally
Management experience including experience influencing leadership, cross-functional teams, and people who aren't reporting directly to you
Track record developing future leaders
Experience influencing stakeholders and driving resolution
Fluency in translating customer and consumer needs into product focus areas and requirements
Experience communicating the benefits of various marketing strategies to business audiences
Preferred Qualifications
Masters degree
Multinational experience
P&L and/or consulting experience
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
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