ABOUT THIS POSITION

Aceable is looking for a Director of Product Marketing for our Real Estate vertical. This position will champion the delivery of rewarding online shopping and up-sell experiences through effective messaging, positioning, and merchandising of content/features that resonate with customers. Reporting to the General Manager of Real Estate and serving as a key member of Aceable’s leadership team, this position will own all vertical-specific revenue (approaching $20M) and customer acquisition metrics.

Our ideal Product Marketing Director is passionate about delivering on customer needs and creating digital experience that position Aceable as the market leader. With experience in a high-growth and/or startup environment, you have developed successful consumer facing brands, have strong analytical and quantitative skills, and know how to tell a story that will resonate with our target customer. 

WHAT YOU’LL DO

• Be the strategic visionary for the Aceable real estate brand, developing and executing strategies to tell our story while inspiring others to deliver on the promises we make to our customers
• Utilize user and market research, market validation, and analytics to guide white-space analysis and identify new opportunities for existing and new products
• Effectively position our products and services against competitors and substitute products through effective communication of Aceable’s brand value proposition  
• Drive aggressive adoption of Aceable products, services, and related 3rd party offerings through online customer acquisition channels including: SEM, Paid Social, SEO, Affiliate, Referral, and in-product upselling 
• Lead the successful launch and growth of new products and services 
• Lead cross-functional teams to clearly define short and long-term product marketing strategy and expected outcomes and ensure that the business delivers on those outcomes by tracking against monthly, quarterly, and yearly customer and revenue goals
• Collaborate with marketing communications, product management, business development, and learning experience teams to develop digital experiences that meet customer needs and deliver value measurable value
• Define, track, and refine key performance indicators for each product and report status on KPI’s to senior leadership

WHAT YOU’LL NEED

• 10 years of hands-on product and/or marketing experience with large scale consumer-facing websites 
• B2C leadership experience and a proven track record of managing high growth, multi-million dollar product lines
• Experience creating a digital shopping experience that delights consumers and drives adoption
• Demonstrated ability to set strategic direction and create prioritized roadmaps focused on what will drive maximum value for the organization
• Proven ability to manage multiple complex and  competing priorities in a high energy environment
• Self-motivated and directed with the ability and experience  motivating others 
• Experience using research and analytics to inform product strategy, marketing campaigns, product roadmaps, and feature enhancements 
• Excellent communication skills with experience influencing stakeholders across all levels and areas of the organization and creating and sharing a brand story
• Solid business acumen and performance marketing experience

BONUS POINTS 

• Real estate category experience 
• Ability to succeed in a matrixed organization structure
• Ability to think and execute at both strategic and operational levels
• Operational experience, including building teams, processes, and system that scale  
• Partnership/Business Development experience 

ABOUT ACEABLE 

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible. 

ABOUT THE REAL ESTATE VERTICAL

We are on a mission to help real estate professionals (and those aspiring to be) launch or enhance their real estate careers. As a partner on their journey, we provide the knowledge, tools, and accountability needed to be successful. This includes helping them get their license, get to their first sale, and ultimately build a rewarding business that allows them to live the life they want.  

ACEABLE PERKS 

• Join one of Austin's Best Places to Work in 2022
• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits 
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Free access to LinkedIn Learning
• Our own space on the top floor of a downtown Austin building with free parking
• Weekly lunch, a fully stocked fridge, and plentiful snacks
• Company events and activities (holiday events, happy hours, volunteering)
• #PursueGrowth Reimbursement ($500 per year for full-time employees)
• Free Roadside Assistance subscription
• Passionate teammates excited to help you succeed and learn
• NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!