Product Marketing Manager, Analytics at Procore Technologies
As a Product Marketing Manager for Procore, you will champion our solutions, be an evangelist of positioning and messaging in the market, and enable other Procore departments to do so as well. In this role, you’ll help lead messaging and positioning for one of our key buyer segments or product categories. You’ll also create marketing strategies and launch plans that continue to establish Procore as the best and most widely used construction project management platform in the industry.
You should have experience in product marketing or general B2B marketing, polished presentation skills, and can develop strategies around how to bring solutions to market.
You have a true curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends. This position requires a blend of skills needed to develop and tell clear stories, identify innovative ways to deliver content, rally people behind your vision, and motivate cross-departmental collaboration in an effort to successfully launch a campaign.
This role can be based out of any of our US offices or remotely within the US. We’re looking for candidates to join us immediately!
What you'll do:
Drive launch strategies and the marketing efforts to support and drive go-to-market delivery and engagement
Ensure internal cross-departmental groups are aligned and have the necessary information to successfully execute
Identify opportunities for growth with new industry verticals in partnership with product and corporate strategy, and build business plans that clearly define new market opportunities
Become a market expert on Procore’s current and future buyers, how they buy, and their buying criteria
Become an expert in positioning Procore's solutions against the competition
Train and enable the Sales and Customer Success organizations to understand our target personas while providing them with the necessary resources to properly position and sell Procore
Create and nurture customer and thought leader relationships to develop references, drive case studies, identify champions
Identify market trends/challenges and inspire content meant to drive engagement around these discoveries (compelling webcasts, written articles, infographics, and social messaging)
Produce and present compelling presentations at various events including sales meetings, roadshows, and industry trade shows.
What we're looking for:
5+ years of experience in B2B SaaS product marketing at high-growth companies with multiple products and buyer personas
Bachelor’s degree or equivalent work experience. [MBA or equivalent business experience].
Knowledge of or experience in the construction industry is highly desirable but not required
Strong written and presentation skills
Ability to take ownership of your role to execute goals, take the initiative to find opportunities, and develop plans that inspire others
Experience developing results-driven strategies
Desire to create stories from data and behavioral trends
Creative thinker with a high degree of initiative and self-motivation
You have the ability to disagree while encouraging openness and collaboration along the way
Some travel required
Ability to take ownership of challenging initiatives and lead executive-level conversations to align company strategy
If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.
Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.