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Product Marketing Manager - Arts & Cultural

| Austin

About Blackbaud:

 

Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundation, corporations, education institutions, and the individual change agents who support them. We work with over 40,000 organizations, helping them realize their goals, fund their missions, manage their operations, and develop long-lasting supporter relationships.  Our customers are passionate about making the world a better place, and we’re inspired by the opportunity to help them.

 

 

 

As a Product Marketing Manager in Arts and Cultural Solutions at Blackbaud, your mission is to drive growth and engagement with our customers (and potential customers), while working cross-organizationally to prioritize the product features demanded by our market. The ideal candidate is self-motivated, and knows how to balance "thinking big" with "getting stuff done."

 

Primarily responsible for developing and executing the Go-To-Market strategy of a solution within a broader portfolio, the Product Marketing Manager will rationalize the market definition, value proposition, buyer profiles, packaging and offers, and sales enablement tools that ensure increased market share and customer retention.

 

Key responsibilities include:

Develop and Drive the “Go to Market” strategy:

  • Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation.
  • Leverage deep understanding of key market segments strategies and the needs of our customers to establish a winning position within the competitive landscape.
  • Create, monitor and maintain packaging and influence pricing decisions.
  • Translate the common product positioning framework into actionable plans with measurable results, and quickly acquire a thorough understanding of nonprofit buyers and operational challenges.
  • Design and create consistent sales toolkits to increase win rate.
  • Oversee content management of sales collateral – and ensure effectiveness and consistency in messaging, and assessing the types of effective collateral.
  • Partner with Sales Enablement and Customer Success for front line sales and customer communications - partner across sales, solutions engineers, and marketing in ensuring effective communications that drive results.
  • Leverage value proposition in developing content for: product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits

 

Empower internal stakeholders; influence external nonprofit decision makers, partners, and thought leaders.

  • Ensure that the organization is effectively equipped and collaboratively educated on our strategy to enable full achievement of revenue goals.
  • Collaborate with other PMK teams, as well as Demand Generation, Partner Marketing, and Digital Marketing teams to design and deliver lead generation initiatives across multiple vehicles: SEM, content marketing, tradeshows, seminars, webinars, calling campaigns, marketing automation programs, etc.
  • Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the vertical/company and our products

Experience and Skills

  • 5-10 years of software Product Marketing experience
  • Experience and a track record of driving adoption, growth and results for an established product
  • BS/BA required, MBA advantageous
  • Strong problem solving, analytical and mental acuity
  • Business savvy with proven ability to develop, promote, and execute a business plan
  • Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences; writing samples required
  • Proven influencing skills with top executives, working cross-functionally and with clients/prospects
  • Self-starter, creative thinker, excellent listener and communicator
  • Strong affinity for sales team success, prior sales experience a plus
  • Proven marketplace relationship building skills with industry influencers, pivotal clients
  • Proven record of thriving in fast-paced and matrixed environment preferred
  • Experienced with salesforce.com or similar CRM, web conferencing tools, expert-level proficiency with MS Excel and PowerPoint
  • Prior experience working with nonprofit software or services providers and/or experience working for or volunteering with a nonprofit or nonprofit board is a plus

 

Why you’ll want to come work here: 

  • Competitive salary (commission/bonus based on type of role), 4 weeks paid time off, great benefits (medical, dental, vision, FSA), 401K match
  • Gift matching, volunteer for vacation program, and endless community involvement opportunities
  • Named to Forbes’ Fast Tech 25 and Fortune’s Change the World List; we are growing and offer incredible opportunity for advancement
  • Tremendous company culture and office perks as well as a new cutting-edge new headquarters completed in 2018

 

 

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter and Facebook.  

 

 

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

 

 

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • GroovyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • ExpressFrameworks
    • FlexFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ApacheFrameworks
    • KafkaFrameworks
    • Event HubsFrameworks
    • ElasticSearchFrameworks
    • AnsibleFrameworks
    • MyBatis/JPAFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • Aha!Management
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM

Location

Located in the Domain area, just steps from the Metro station and access to all that Austin has to offer!

An Insider's view of Blackbaud

What are some social events your company does?

We try to do at least one event per month that caters to all interest areas, whether that’s our Pinewood Derby, our May the 4th Be With You Movie Marathon or Progressive Potlucks, where employees tour the office to pick up different parts of the meal. We also championed having a float in the Austin Pride Parade this year for the first time ever.

Stefanie Greene

HR Manager

How does the company support your career growth?

We have a very employee-focused environment. Our managers and team leads will often discuss career development strategies with us and offer opportunities to connect with people who can give us firsthand information about a role or experience. To help us be as successful as possible, they suit our strengths and the company's needs.

Kristin Nelson

Team Lead, Sales

How do your team's ideas influence the company's direction?

We have changed our fundamental offering from a software solution to a series of capabilities and analytics that have an immediate and measurable impact on customer outcomes. This allows our sales team to be highly consultative with clients, introduce them to a broader community and have confidence that the outcomes we promise will be delivered.

Brandon Phipps

VP of Sales and Market Development

How has your career grown since starting at the company?

In just over 3 years, I went from an associate account executive to a sales team lead and was then given the opportunity to completely re-imagine the inside sales team here in Austin. We are growing very fast, and one of our team’s fundamental purposes is to support this growth by generating top-notch sales talent that can be promoted.

Stephen Bach

Inside Sales Manager

What are Blackbaud Perks + Benefits

Blackbaud Benefits Overview

At Blackbaud, we know how important it is to have good, affordable health and group benefits
and a retirement program that helps you save for your future. That’s why we offer competitive benefits that
can provide protection, peace of mind, and savings. Whether it’s health care, income protection, retirement savings, or other benefits, we’ve got you covered!

Culture
Volunteer in local community
Helping good take over is fundamental to Blackbaud. It can be as simple and personal as contributing to low waste in the office or leading a food/toy drive or championing a volunteer activity.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
The B-Healthy Incentive rewards our employees for participating in important wellness activities.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
We recognize the need to balance work and life priorities. Starting off, we offer 4 weeks of paid time off, with up to 6 weeks for tenured employees.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Blackbaud recognizes that an educated workforce is a strong workforce. We offer ​a $3000 per year tuition reimbursement to assist with the costs incurred from continuing education.
Diversity Program
We are committed to creating a diverse and inclusive workplace (Recognized by Forbes in 2019) through cultural awareness and competency training programs, as well as Affinity group representation.
Lunch and learns

Additional Perks + Benefits

Volunteer for vacation time earning an additional 3 days per year PTO.
Endless volunteer & community involvement opportunities.
Matching gifts for donations.
9 paid holidays
Inclusive work environment as recognized by Anitab.org as Top Company for Women Technologists.

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