Product Marketing Manager - Cloud IaaS Governance
As the Cloud IaaS Governance Product Marketing Manager, you will serve as the marketing focal point for SailPoint’s market-leading SaaS and software solutions by driving marketing strategies, positioning, and outbound activities that contribute to pipeline development. In this role, you will identify key market trends and opportunities that can be addressed with SailPoint’s cloud IaaS governance solutions and define go-to-market strategies, messaging, positioning and tactics that is executed upon by a cross functional team. To be successful in this role you must have experience and success in driving product marketing for other enterprise-level SaaS and software solutions including cloud IaaS platforms (AWS, Azure, and Google Cloud Platform). In addition you will need to possess strong story-telling, communications, writing, and interpersonal skills.
Responsibilities:
- Understand buying cycles and define buyer personas
- Craft compelling messaging and positioning that addresses a buyer’s needs and invokes the desire to engage
- Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, white papers, and positioning documents
- Develop sales plays and enablement tools focused on helping internal, field sales teams, and channel partners understand target markets and buyers, buyer personas, pains points, and key messages
- Develop cross product programs and initiatives that will drive further market penetration
- Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators
- Act as an evangelist to market influencers, industry analysts, prospects, and customers at tradeshows, industry events, and conferences
Requirements:
- 5+ years of experience on high-performing product marketing teams focused on enterprise software
- 2-4 years’ experience successfully marketing SaaS, software and cloud IaaS solutions (AWS, Azure, and Google Cloud Platform)
- Experienced at successfully multi-tasking a variety of critical priorities
- Demonstrated success in driving go-to-market strategy and launches for market-leading products
- Experience in performing as a leader by influencing and managing cross-functional teams
- Self-starter who is experienced in successfully taking a project from concept to execution
- Strong project/program management skills
- Strong analytical and problem-solving skills
- Ability to translate complex technical concepts into easy to consume business value
- Excellent interpersonal, facilitation, and communication skills
- Security software experience
Education:
MBA or equivalent preferred; BA/BS required
Travel:
This position requires approximately 25% travel
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.