Product Marketing Manager - Consumer GTM

| Austin | Remote | Hybrid
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Who You Are: 

The Product Marketing Manager - Consumer GTM will help drive realtor.com’s go-to-market strategy for new consumer features and experiences across platforms. The ideal candidate has successfully led GTM planning and execution throughout the product life cycle and understands how to collaborate with key stakeholders to drive launch strategy and alignment from concept creation to product release (and often beyond!). 

As part of the realtor.com Product organization, the Product Marketing Manager - Consumer GTM partners closely with Product Management to identify consumer needs, test and validate concepts and articulate the business impact of new initiatives. The role will be responsible for translating technical capabilities into tangible consumer benefits and shaping the way that new products and features are positioned internally and externally to consumers, customers and key industry participants. 

Success in this role entails operating in a highly cross-functional capacity. This includes collaborating with teams across the business to create strategies that drive awareness of our solutions and reinforce value to key segments of consumers, B2B customers and industry partners. The Product Marketing Manager is also expected to gain a nuanced understanding for how changes to the consumer experience on realtor.com can affect the broader real estate ecosystem.

What you will be doing: 

  • Spend time with consumers (eg home buyers, sellers, renters and owners), define research priorities and validate hypotheses to help inform product strategy (with support from the realtor.com Research team) 
  • Become an expert on realtor.com audience segmentation, understand consumer wants and needs across verticals 
  • Drive GTM strategy/planning: define launch objectives key success metrics, consumer segmentation, and hard-hitting product positioning and messaging 
  • Build messaging frameworks to articulate key benefits to buyers, sellers and industry participants such as agents, brokers, MLS groups, the NAR and mortgage lenders; position products holistically, not just at feature-level 
  • Help enable Marketing teams to create and execute on strategic launch plans through a thorough understanding of messaging, launch objectives and business impact 
  • Educate customer-facing teams across realtor.com (eg Sales, Customer Success, Support, IR, etc) on new products/features and collaborate with these stakeholders to ensure the value is clear to a diverse set of industry participants
  • Liaise with PMs and other PMMs to ensure the potential revenue impact of new consumer experiences is properly evaluated before product development 
  • Ensure key business stakeholders maintain visibility into post-launch objectives and help to drive an iterative approach to ensuring we meet/exceed business goals 

Requirements: 

  • Exceptional project management, presentation and communication skills 
  • Ability to thrive in the fast-paced and ever-changing environment of a startup is a must 
  • 5+ years of professional experience in B2C or B2B tech, including at least 2 years in Product Marketing. GTM experience in a multi-sided marketplace is a huge plus. 
  • Attention to detail and organization is paramount with a continuous desire to learn and improve 
  • Proven track record of delivering to schedule and to results 

 About realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.  

Let’s make a difference, together. For Real.


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Technology we use

  • Engineering
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration

Location

Cool downtown office nestled in the bars and restaurants of East 6th Street

An Insider's view of Realtor.com

How does your team reward individual success?

We reward success through recognition and appreciation. We often celebrate wins loudly and with fun events. It's one of the best parts of our culture!

Fluker

Consumer Experience Manager

What projects are you most excited about?

I'm most excited about how we're scaling our outreach to consumers which allows us to help more people every day. Not only that, but I love the pace we have in testing new consumer experiences!

Diane

Senior Product Manager

How has your career grown since starting at the company?

I’ve been with Realtor.com for exactly one year and I’ve grown a great deal. I’ve expanded my literacy from AWS to Python to React Native and been mentored all along the way.

Yufeng

Senior Software Engineer

How do your team's ideas influence the company's direction?

With 100 million unique users to Realtor.com a month, we play a leading role in the world's largest real estate network, sitting uniquely in this position of big data, while still being a mid-sized company that is able to democratize the information throughout the business. It’s an incredible position to be in.

Anne

Vice President, Product Management

What unique initiatives do you have that encourage innovation?

Our consumer success model is best in class, yet we continuously strive to build even better services and products for for the Realtor.com consumer.

James

Senior Training Manager

What are Realtor.com Perks + Benefits

Realtor.com Benefits Overview

At Realtor.com we fully embrace the value of having an inclusive culture where people can be their whole selves and do their best work. Having healthy and happy employees is extremely important, which is why we offer all of our employees more than just great basic health coverage. We strive for a culture where everyone feels fully "at home."

Culture
Volunteer in local community
We love our neighbors and think it important to give back to those in need. Our employees come together to volunteer and donate to local and national causes near and dear to their hearts.
Partners with nonprofits
From our volunteer work with Habitat for Humanity to our employee charitable gift matching per employee, our commitment to our communities is unwavering.
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Austin Tech Center employees have flexible start and end times.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mandatory company-wide training on Inclusive leadership and inclusive culture.
Diversity manifesto
Diversity employee resource groups
Our Employee Resource Groups invite our employees as they bring their whole, authentic selves to work and engage with one another in taking action to build a more diverse and inclusive work space.
Hiring practices that promote diversity
Unbiased candidate sourcing, diverse candidate pools and removal of referral source data in support of unbiased candidate selection is our approach.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability insurance
Realtor.com offers both short term and long term disability programs upon your date of hire at no cost to you.
Dental insurance
Realtor.com® offers two dental plans through Aetna. The Aetna Dental PPO allows flexibility to see in and out-of-network providers, while the Aetna Dental DMO is a low-cost, in-network only plan.
Vision insurance
Vision coverage is available through the Aetna Vision Preferred plan. It offers coverage for a variety of services both in and out-of-network.
Health insurance
For the 2021 plan year, there is a choice of four medical plans offered through Aetna and Kaiser.
Life insurance
Realtor.com® provides life insurance coverage for both Basic Life and Accidental Death and Dismemberment for all eligible employees.
Pet insurance
Coverage is available for accidents, illnesses and preventive care.
Wellness programs
Employees can access unlimited, on-demand, and personalized streaming videos on the topics of exercise, mindfulness, nutrition, sleep, and financial well-being.
Mental health benefits
News Corp and realtor.com provide a variety of choices for serving and supporting your emotional wellbeing needs.
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
At realtor.com®, there are two retirement saving accounts available; the Traditional 401(k) and the Roth 401(k). You may choose to contribute to either plan to participate in the employer matching.
401(K) matching
The News Corp 401(k) Savings Plan provides a matching program of 100% of the first 1% and 50% of the next 5% to help you make the most of your money.
Performance bonus
Charitable contribution matching
Realtor.com offers charitable gift matching of up to $500 per employee annually.
Child Care & Parental Leave Benefits
Childcare benefits
A dependent care FSA reimburses you for eligible child and adult care expenses such as day care, before/after school care, nursery school, preschool, and summer day camp.
Generous parental leave
Paid Parental Leave to include bonding, adoption, & surrogacy (20 weeks for primary caregivers and 4 weeks for secondary caregivers)
Family medical leave
There may come a time when you need to begin a leave of absence to cover needs such as disability, caregiver leave, Family Member Leave Act (FMLA). MetLife will be your main point of contact.
Adoption Assistance
Company sponsored family events
Annual events including friends and family members are a company highlight.
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Realtor.com reimburses up to $5,000 annually, for graded courses/degree programs from accredited institutes. We also offer 50% reimbursement up to $2500 per year for job skill programs/certifications.
Lunch and learns
Promote from within
Mentorship program
Our HomeGrown Mentoring Program is available for all full time employees.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

When we show up to work each day, regardless of title or tenure, we all want to be heard, be valued, and know that our contributions matter.

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