Product Marketing Manager, DocSend - Location Flexible
Role Description
As Product Marketing Manager, you will drive adoption of DocSend’s products and solutions. In this role, you will partner with our product and sales team to develop and execute go-to-market initiatives. The ideal candidate will have a strong product marketing background with excellent written communication skills. The role reports to DocSend’s Product Marketing Lead.
Responsibilities
- Partner with the product team to support feature development, design and strategy
- Develop and execute integrated launches for new product features and solutions
- Maintain the product launch calendar and communications to all stakeholders
- Gather intelligence on key competitors to develop differentiation materials
- Craft product messaging and positioning to serve as the keystone for enablement
- Develop outbound sales assets, marketing programs, web copy and presentations
- Maintain the DocSend website’s platform, features, pricing, and solution pages
- Provide marketing support for Dropbox + DocSend co-selling initiatives
Requirements
- 2+ years product marketing experience at a B2B SaaS company (preferably with PLG motion)
- Proven track record of of developing and executing product launch initiatives
- Aptitude for working with data to gather insights inform decision-making
- Organizational skills to manage multiple projects without compromising quality of execution
- Ability to work cross-functionally and with customers and partners to drive company results
- Excellent written communication skills with experience in product messaging and positioning