Product Marketing Manager - Germany at Procore Technologies

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Job Description

Do you take an external-facing, customer-led approach to marketing? Are you passionate about starting with ‘why’ for the end-user? Can you segment an audience, position compelling solutions to their needs, and develop messaging to target them effectively? Can you balance strategic thinking with bias-for-action to grow a start-up within a larger organisation? If so, Procore wants to hear from you!

We’re looking for a Product Marketing Manager, majoring in Audience and Solutions Marketing, to join Procore’s growing EMEA Marketing team in Germany. As our first in-country Product Marketer, you’ll help shape Procore’s go-to-market in the region from the ground up. You’ll dive deep into our target market, speaking to customers and prospects, digesting market intelligence and research, and becoming an expert in the construction industry. 

This role reports to our Marketing Director, EMEA and will be based remotely in Germany. Travel will be required, specifically within the territory and to a Procore office, when borders reopen and travel safety improves. We’re looking for someone to join us immediately.

While this position is located in Germany, your recruiting process and day-to-day interactions with Procorians will primarily be in English.

What you’ll do:

  • Be the voice of Procore’s customers in Germany and the regional audience expert for German construction and construction technology to the rest of the Procore business

  • Work closely with the EMEA Campaigns Team to develop effective campaigns by providing clear audience segmentation, targeting, positioning, and messaging

  • Provide the Germany Sales team with talk tracks, content, and assets they need to convert prospects into customers effectively

  • Enable internal and external stakeholders, such as PR agencies, content creators, and creative agencies with messaging guidance

  • Partner with your colleagues in the Global Product and Solutions Marketing team to identify product/solution requirements for the German market, localise product content and own the local product release roadmap regarding prioritisation and messaging

  • Where necessary, be ready to contribute written content including case studies, email templates, blogs, articles, website, and other supporting documentation

  • Continuously monitor sales funnel metrics to identify where and why we are winning and losing and how to improve conversion rates

What we’re looking for:

  • Bachelor’s degree is preferred or equivalent work experience

  • 7+ years of SaaS/B2B/high-tech marketing experience

  • Ability to work in Germany

  • Written and oral fluency in German and English

  • Experience performing a Product Marketing or similar role

  • Excellent verbal and written communication skills

  • Experience working in a B2B industry, SaaS/technology business is desirable


Additional Information

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About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. 

We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

We will provide further details during the interview process on the proposed contractual arrangement and relationship you will have with Procore if you are successful in applying for this role.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • SalesforceCRM


Procore Austin is the second largest of our offices, occupying six floors in the Chase Tower at the center of downtown Austin.

What are Procore Technologies Perks + Benefits

Procore Technologies Benefits Overview

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we invest in our people through Learning & Development opportunities, Enrichment Programs, and providing the encouragement and resources to own your role.

Our offices are largely wall-and-door-free, and the company culture reinforces and celebrates creativity, autonomy, and ingenuity. We aim to create a work environment where our employees can say this is the best job they’ve ever had.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

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