Product Marketing Manager - Power & Utilities

| Austin
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At Cognite, the Product Marketing team plays a vital role in the company's software product based G2M. The Product Marketing team is responsible for company-wide product and related solutions' G2M strategy as well as sales enablement and performance analysis thereof.

 

The Product Marketing team at Cognite is a team of six committed and passionate software product marketing professionals. The team has decades of experience in B2B and B2C software product management, product marketing, marketing, and enterprise software product sales from global software product companies. At present, the Product Marketing team is working from Cognite offices in Austin, TX and Oslo, Norway.

What You'll Do

  • Develop product positioning and messaging informed by user research, market insights, and product understanding
  • Work closely with a range of cross-functional teams — product managers, sales, Customer Success, design, Public Relations, and engineering — to develop go-to-market strategy for our products
  • Help enable user-facing teams at Cognite from Sales and CS to local teams in other countries to communicate product value and close more business
  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects, apply market trends, assess competitive landscape for qualitative and quantitative insights that inform your work
  • Apply product positioning and messaging to events, new content creation, and broader marketing initiatives

Who You Are

  • 3-5 years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
  • Ideally 2+ years of product marketing or go-to-market; experience working in B2B technology (enterprise software), infrastructure, or platform companies is preferred
  • 3 years of experience working with a sales team is preferred; product marketing responsibilities require strong selling skills, both internal and external
  • Experience working on product marketing throughout a product’s lifecycle, especially on product launch and market share building stages
  • Ability to simplify complex ideas into digestible, high-impact stories with strong calls to action
  • Awesome written and verbal communication. You have experience creating product brochures, webinars, use case videos, white-papers, and product demos that contribute to product clarity and accelerate sales cycles
  • A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CEO—and differentiate Cognite. You have excellent verbal and written communication skills
  • Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
  • Organized. You are able to manage highly interdependent, complex projects and keep various workstreams on track
  • Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
  • Ambitious. You are eager to make an impact at Cognite. You thrive in a fast-moving environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
  • A team player. Product Marketers collaborate with basically every team at Cognite. You are able to work with a range of disciplines to execute on your work, engaging with team members in different time zones and geographies
  • Driven by curiosity and desire to constantly question the status quo. To you, nothing is ever fixed or final, but everything can always be improved to advance both the short- and long-term strategic goals of Cognite.

What Makes Us Great

  • An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
  • High level of autonomy, ability to influence decisions and to learn from mistakes
  • Work along side a driven, engaging team with in-depth software expertise and industry experience
  • Opportunity to join Together@Cognite for social, community, and diversity initiatives
  • Focus on agility and speed, openness, togetherness, impact, and obligation to speak up
  • Join a team that truly lives their values and brings their whole selves to Cognite --> watch our Cognite Voices Katrine Tjølsen

Benefits & Perks

  • Competitive Compensation + 401(k) with employer matching
  • Health, Dental, Vision & Disability Coverages with premiums fully covered for employees + families
  • Unlimited PTO + flexibility to enjoy it
  • Learning Subscriptions to Coursera & development stipends
  • ClassPass Wellness & fitness credits
  • Global Mobility & Exchange programs
  • DoorDash Friday Lunch + Fully stocked fridges

Cognite is a global industrial SaaS company that was established with one clear vision: to rapidly empower industrial companies with contextualized, trustworthy, and accessible data to help drive the full-scale digital transformation of asset-heavy industries around the world. Our core Industrial DataOps platform, Cognite Data Fusion™, enables industrial data and domain users to collaborate quickly and safely to develop, operationalize, and scale industrial AI solutions and applications to deliver both profitability and sustainability. Visit us at www.cognite.com and follow us on Twitter @CogniteData or LinkedIn: https://www.linkedin.com/company/cognitedata

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Location

Our company is located in the Domain with plenty of bars, restaurants, and shopping. Plus, the office is easy to get to with the Capital Metro.

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