Product Marketing Manager at Apty (Austin, TX)

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Apty - Enterprise Software Adoption at scale.
Apty is a digital platform that accelerates software adoption and goes beyond UI walkthroughs and tooltips to focus on business processes, outcomes, and employee productivity. The proactive digital adoption platform works with any web-based application to track usage, provide on-screen help, and improve overall adoption. Apty's data engine analyzes the user data and provides actionable insights so you can improve efficiency at an unprecedented scale. Apty also functions as an innovative and intelligent platform to provide users with real-time guidance while navigating through web applications. Apty also helps increase employee self-sufficiency and reduce the load on tech support. Apty set sail with a mission to rescue companies stranded when justifying tech ROI and help them gain real, measurable business value when implementing leading technology solutions This role will be based in our Austin Office near downtown (hybrid schedule).
Role & Responsibilities
You will be a key player for the go-to-market team working collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success. Develop an understanding of the Digital Adoption Platform market. Identify customer goals, challenges, buying behaviors, and sales motions and define the corresponding go-to-market strategies.
  • Messaging: Develop product positioning and messaging that differentiates the product in the market.
  • Sales enablement: Partner with Product Management team to communicate the value proposition of the product to the sales team.
  • Content: Owns and creates content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.
  • Collaborate with RevOps to develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.
  • Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.
  • Customer Intelligence: Be the expert on buyers of the product, how they buy, and their buying criteria.
  • Market/Competitor Intelligence: Be the expert on the competition. Follow and analyze market trends in order to position the product and identify new required capabilities.

  • 5+ years of experience in technology product marketing
  • Must have 2-3 years of B2B SaaS experience
  • Experience in market analysis and segmentation
  • Bachelor's degree in Marketing, Communications, or a technical discipline; MBA desirable
  • Aptitude to quickly get up to speed on new technology concepts
  • Excellent written and verbal communication skills with the ability to translate technology features into tangible business benefits.
  • Previous experience presenting to customers and industry analysts preferred
  • Proven analytical skills and strategic thinking. Demonstrated ability to develop creative solutions
  • Strong leader, self-starter and proven team player in a high achievement-oriented environment.
  • Ability to work cross-culturally with a global marketing team across time zones.

We offer a competitive salary, Health/Dental/Vision benefits, PTO, Paid Holidays and a hybrid office schedule (3-4 days a week) near downtown Austin.
Apty is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment and will not be discriminated against based on gender, race/ethnicity, protected veteran status, disability, or another protected group status.
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We are located just south of downtown in Travis Heights. We are close to South Congress, East Austin as well as Lady Bird Lake.

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