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Product Marketing Manager

| Austin
What we do: 
Headquartered in the heart of Austin, TX, TrendKite is blazing the trails of category creation, taking earned media out of the era of media monitoring and into the age of Digital PR.
This is a time of profound change as all aspects of life, including business, are impacted by the disruption of traditional journalism and the rise of social networks and other forms of communication. With this change, the PR industry has been redefined. Digital PR is the intersection of traditional PR, content marketing, social media, influencer management, and search. By harnessing artificial intelligence and big data analytics to optimize the impact public relations has on a brand’s reputation, website traffic and business goals, TrendKite’s platform is transforming the way the world views earned media, allowing modern PR professionals to create deeper connections with customers and prospects. Companies like Nike, Google, Delta, SXSW and thousands more turn PR coverage into real business impact using TrendKite.
Market disruption requires requires hiring the top people in our industry, developing them, and empowering them to solve interesting problems and do the very best work of their careers. If that sounds exciting, then we’d love to hear from you.
We’re looking for a Product Marketing Manager to help drive our sales enablement, messaging, positioning, and product launch initiatives. You’ll become an expert on our customers to create compelling sales training, sales enablement, and customer-facing marketing content. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits, is crucial. You’ll use that expertise to do great work that helps us sell faster and keep happy customers, which means that enabling the sales and customer success teams is your top priority. You will be responsible for developing and leading product launches, driving launch schedules and delivering all materials in order to successfully launch products. If you combine powerful strategic thinking with relentless hands-on execution, this job is for you!

What you'll do at TrendKite:

  • Become an expert on TrendKite’s users, user personas, and use cases by segment
  • Create and maintain product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media posts
  • Analyze sales cycles to understand why we are winning and losing and drive initiatives to optimize conversion
  • Own successful product launches including cross functional responsibilities such as driving other contributors to meet timelines and deliverables
  • Stay on top of competitive responses and keep the sales team armed with information and collateral
  • Create messaging that helps Sales overcome objections and close deals fasterEnable the sales team with trainings and product collateral
  • Develop and deploy other sales enablement tools from competitive comparisons to customer case studies
  • Collaborate with the rest of the Marketing team on Web content, product videos, and demand-generation campaigns
  • Deliver data-driven reports on the success of your initiatives. Juggle multiple deadlines, prioritize work, and keep projects moving forward

What you MUST bring to the table:

  • 4 year Bachelor’s degree
  • 3-5+ years Marketing experience
  • Excellent writing and communications skills
  • Familiarity with SaaS businesses
  • Proven ability to self-manage and drive complicated campaigns with multiple deliverables and contributors
  • Meticulous attention to detail
  • Proven ability to lead cross-functional teams
  • Prior experience successfully bringing products to market
  • Bonus points if you have:
  • Experience with marketing automation / CRM (Hubspot and Salesforce)
  • Experience with customer insight tools (Pendo, AskNicely, Fullstory)

Why TrendKite? TrendKite has the some of the brightest, most passionate and driven folks in the industry. If working with smart, fun, talented people who genuinely like another appeals to you, then you might want to join our team. We pride ourselves in living our values, not just talking about them. They are core to who we are as a company and drive every decision we make as we continue to build a special, incredibly successful business without losing sight of what got us here, our people. Sure, we have a fun, friendly environment with awesome office space and perks out the wazoo, but that’s not why people come to TrendKite and certainly not why they stay. We are here to do our life’s best work and to connect with one another on a deeper level as we go on an incredible, career-defining journey, together as One Team. To work at TrendKite, this should resonate with you on a deep, emotional level. If they don’t, that’s okay but for most of us, it’s a big part of the reason why we are here! Our Values: Operational Excellence is what makes TrendKite one of the most disruptive, fast-growing, and high-profile companies in the Austin area and the marketing technology ecosystem. From our data-driven decision making to our cutting-edge processes to our customer-obsessed service, we have a very high bar in everything we do. We are One Team! TrendKiters make up a greater team working together to accomplish our mission while supporting one another. Time is precious at TrendKite - we have a sense of urgency like no other - we call it Cycle Time. We work with a maximum speed and intensity to capitalize on the opportunity in front of us. That lets us innovate at warp speed, leaving the competition in the dust. We are intellectually honest - we solve problems using data and facts rather than personal beliefs or agendas. Forget the politics. We do what’s right for the business. We have a Learning Culture where we focus on professional growth through training and mentorship. While we are growing our employees we’re also impacting our customers by empowering our folks with best-in-class skills across the company.

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Location

800 Brazos Street Suite 340 , Austin, TX 78701
800 Brazos Street Suite 340 , Austin, TX 78701
At TrendKite, grow your career — and still find time to ride the hoverboard
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What are TrendKite Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Commuter Benefits
Stocked Kitchen

Additional Perks + Benefits

Fully Stocked Fridge and Pantry- Quality lunch foods and snacks to keep you fueled. 100% Paid Medical,Dental,Vision for employees, 50% for dependents- Keeping you and your family healthy. Friday Bytes and Bites- Company updates and awesome trainings for you. Stock Options- We're all in this together as shareholders. Monthly Success Celebrations- When we reach company goals, we enjoy it. Unlimited PTO- You'll work hard and we know the importance of taking a breather. Paid Parking- Worth its weight in gold in downtown Austin. High Talent Bar- Work with talented people who will inspire you to be your best. Paid Life Insurance- Peace of mind, just in case.

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