Product Marketing Manager

| Austin
What we do:
TrendKite is transforming the way the world views earned media - and we’re making life better for PR professionals in the process. Our platform harnesses big data and analytics to easily measure the impact news coverage has on a brand’s reputation, website traffic, and business goals. As a venture backed, high traction startup, we’re disrupting a huge existing market while helping companies like Nike, Google, Delta, SXSW and hundreds more turn PR coverage into real business impact.
Our Culture:
The TrendKite team is smart, passionate, and loves the hands-on hard work it takes to build a great company. As a company, we work hard, play hard, and do everything we can to make our customers wildly successful. We're a motivated group with a passion for start-ups and the wild but rewarding ride they entail. Enjoy doing stuff outside of the office? Us too! We celebrate our successes outside of work and take care of our people with solid benefits. 
We’re looking for a Product Marketing Manager to help drive our sales enablement, messaging, positioning, and product launch initiatives. You’ll become an expert on our customers to create compelling sales training, sales enablement, and customer-facing marketing content. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits, is crucial. You’ll use that expertise to do great work that helps us sell faster and keep happy customers, which means that enabling the sales and customer success teams is your top priority. You will be responsible for developing and leading product launches, driving launch schedules and delivering all materials in order to successfully launch products. If you combine powerful strategic thinking with relentless hands-on execution, this job is for you!

What you'll do at TrendKite:

  • Become an expert on TrendKite’s users, user personas, and use cases by segment
  • Create and maintain product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media posts
  • Analyze sales cycles to understand why we are winning and losing and drive initiatives to optimize conversion
  • Own successful product launches including cross functional responsibilities such as driving other contributors to meet timelines and deliverables
  • Stay on top of competitive responses and keep the sales team armed with information and collateral
  • Create messaging that helps Sales overcome objections and close deals fasterEnable the sales team with trainings and product collateral
  • Develop and deploy other sales enablement tools from competitive comparisons to customer case studies
  • Collaborate with the rest of the Marketing team on Web content, product videos, and demand-generation campaigns
  • Deliver data-driven reports on the success of your initiatives. Juggle multiple deadlines, prioritize work, and keep projects moving forward

What you MUST bring to the table:

  • 4 year Bachelor’s degree
  • 3-5+ years Marketing experience
  • Excellent writing and communications skills
  • Familiarity with SaaS businesses
  • Proven ability to self-manage and drive complicated campaigns with multiple deliverables and contributors
  • Meticulous attention to detail
  • Proven ability to lead cross-functional teams
  • Prior experience successfully bringing products to market
  • Bonus points if you have:
  • Experience with marketing automation / CRM (Hubspot and Salesforce)
  • Experience with customer insight tools (Pendo, AskNicely, Fullstory)

This job is located in our HQ office in downtown Austin, TX. TrendKite is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Location

800 Brazos Street Suite 340 , Austin, TX 78701
800 Brazos Street Suite 340 , Austin, TX 78701
At TrendKite, grow your career — and still find time to ride the hoverboard
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What are TrendKite Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Commuter Benefits
Stocked Kitchen

Additional Perks + Benefits

Fully Stocked Fridge and Pantry- Quality lunch foods and snacks to keep you fueled. 100% Paid Medical,Dental,Vision for employees, 50% for dependents- Keeping you and your family healthy. Friday Bytes and Bites- Company updates and awesome trainings for you. Stock Options- We're all in this together as shareholders. Monthly Success Celebrations- When we reach company goals, we enjoy it. Unlimited PTO- You'll work hard and we know the importance of taking a breather. Paid Parking- Worth its weight in gold in downtown Austin. High Talent Bar- Work with talented people who will inspire you to be your best. Paid Life Insurance- Peace of mind, just in case.

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