Product Marketing Manager

| Austin

About CrowdStrike

At CrowdStrike we’re on a mission - to stop breaches. Our groundbreaking technology, services delivery, and intelligence gathering together with our innovations in machine learning and behavioral-based detection, allow our customers to not only defend themselves, but do so in a future-proof manner. We’ve earned numerous honors and top rankings for our technology, organization and people – clearly confirming our industry leadership and our special culture driving it. We also offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. So if you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to stop breaches and protect people globally, let’s talk.

About the Role

We are looking for a Product Marketing Manager to help us bring the value of CrowdStrike Services to life for all our customers and prospects. Additionally, this role will also have responsibility for Falcon Complete, our market leading endpoint protection as a service offering. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. We also need you to have a good knowledge of the security marketplace and be conversant with customer issues and main competitors operating in the incident response and proactive services space. You will be required to ensure that the messaging, positioning and programs for CrowdStrike Services and Falcon Complete are vibrant, differentiated and drive real measurable success.

Additional Responsibilities

  • Craft the message - develop product positioning and messaging that differentiates CrowdStrike Services & Falcon Complete and translate our vision and uniqueness into compelling communication and enable the sales teams to carry our story into the market.
  • Help with the planning and launch of new offerings and capabilities and releases and participate in managing the cross-functional implementation of those plans.
  • Research, propose and implement go-to-market plans in collaboration with marketing, business development and sales to drive demand, customer adoption and
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates and customer
  • Develop and keep fresh content including collateral, thought-leadership and solution presentations, speaking engagement abstracts, website content, videos, blogs, by-lined articles, webcasts, trade-shows, analyst briefings, and more to execute communication strategies and accelerate the buyer’s journey.
  • Position our sales organization to win through effective sales enablement tools and initiatives.
  • Work closely with PR and AR  to gain mind-share and tell our story through media coverage, analyst reports, speaking engagements, our online communities etc.
  • Stay abreast of industry news and events, industry analyst reports and social activity. Leverage these to educate key constituents and to drive awareness and demand
  • Competitive analysis – be the expert on your competition and how to crush them, and take the lead in delivering this insight via appropriate content to the CrowdStrike sales and marketing organization 

What You’ll Need 

  • 3-5 years of security software product or solutions marketing experience – incident response and proactive services experience and knowledge preferred
  • Bachelor’s in business or marketing
  • Very strong written communication and presentation skills
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties

Bonus Points (3-5 maximum bullet points)

  • High-tech, start-up, rapid growth and/or publicly traded company experience.
  • You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business

Benefits of Working at CrowdStrike:

  • Market leader in compensation and equity awards
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan 
  • Paid paternity and maternity leave, including adoption
  • Flexible work environment
  • Wellness programs
  • Stocked fridges, coffee, soda, and lots of treats

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives and ways of solving problems so we strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work. 

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. 

Read Full Job Description

Technology we use

  • Sales & Marketing
    • SalesforceCRM

Location

Fantastic downtown location walking distance to awesome restaurants and happy hour spots.

An Insider's view of CrowdStrike

What's something quirky about your company?

Our mascot is a falcon so the SDR team puts falcon in front of activities - for example when we do team stretches when everyone needs to get up from their chair and take a break we call it Falcon Stretch

Jessica

SDR Manager

How does the company support your career growth?

CrowdStrike does an awesome job at promoting from within. I started as an SDR a little of a year ago and am now an SDR Manager! When departments are looking for new hires the SDR org is the first place they look for internal promotions.

Jessica

SDR Manager

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flex schedules, a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
RSU's are available as part of employee compensation.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Flexible Work Schedule
Return-to-work program post parental leave
Company sponsored family events
We sponsor company-wide bring your child to work days as well as company events where family is encouraged to attend.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We offer pre-tax commuter benefits.
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted At team's discretion.
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
Mentorship program
Time allotted for learning
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