Product Marketing Manager
BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.
BigCommerce is looking for a Product Marketing Manager with proven ecommerce experience. The successful candidate will be responsible for providing our sales force with the information it requires to advance product sales, and be the champion for new product innovations. You will be charged with developing engaging marketing programs that will reach the target audience for each product. You’ll demonstrate skill in using your expertise to conduct market analysis, influence product roadmaps and develop messaging to maximize the effectiveness of sales and marketing teams. The ideal candidate is a strategic thinker who can drive where we’re going tomorrow, yet is strong cross-functionally to drive results today. You’ll have experience or interest in persona development, and exposure to pricing and packaging. To be successful in this role you must have experience and success in driving product marketing for other enterprise and mid-market ecommerce solutions.
What You Will Do:
Be the customer expert, to help drive adoption of our products
- Serve as an expert on the enterprise / mid-market / SMB ecommerce customer, building an understanding of their personas, needs, and the purchase decision process, both in the US and in major international markets.
- Initiate market research and monitor technology news and trends, ecosystem developments, and competitive moves that influence customer needs.
- Be a go-to-market expert: work with the marketing team (including PR, comms, partner, acquisition, and engagement) to develop messaging for cross-channel campaigns to drive successful adoption of the platform and the features associated with the platform, and ultimately drive up revenue and NPS.
- Have a strong understanding of what is needed in the enterprise / mid-market sales cycle to land brand-named opportunities.
- Drive messaging, pricing and packaging decisions that optimize adoption and BigCommerce revenue.
- You will possess strong story-telling, communications, writing, and interpersonal skills.
- Collaborate with the marketing team to generate strong momentum ahead of new product launches
- Focus on implementing programs that consistently generate new, high quality leads for our company
Influence product and business development decisions to meet the needs of our customers
- Use your understanding of the competition and ecosystem, coupled with an understanding of our product, to influence product and business development decisions.
- Demonstrate skill at preparing business cases and gaining cross-functional alignment in order to help build and grow new products/services that help BigCommerce dominate the ecommerce industry. Prior experience in a strategic function (e.g management consulting) will be helpful here, but also requires an aptitude in diving into execution as well.
- Collaborate in cross-functional efforts across Business Development, Sales, Marketing, and Product to launch new products and capabilities, and drive market success.
- As an experienced Product Marketing Manager, you will need to partner with Product Management to provide feedback and insights for roadmap generation using strong customer and market insights where the outcome you drive is to execute powerful and impactful product launches.
Who You Are:
- Experienced and passionate
- 5+ years of experience developing and executing product messaging and positioning across channels (preferably in mid-market/enterprise marketing), ideally including business-to-business marketing experience
- Experience in driving pricing and packaging strategy in SaaS environments
- Deep understanding of the SMB/mid-market/enterprise ecommerce space, either via experience as a software vendor to retailers or as an e-commerce manager at an established retailer
- Passion for defining and launching products in matrixed, multi-channel and rapidly changing environment.
- Strong marketing, strategic, and creative thinking (benefits marketing/customer orientation)
- Bachelor degree in Marketing or other related field, MBA a plus
- Strategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the future.
- Strong external and internal leader – You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coach.
- Business Savvy - You possess a technical understanding of software and the ecommerce space, have a high degree of business acumen, and provide consistent, accurate information.
- Master Communicator - You have the ability to distill complex and difficult information into easy to understand communications. In other words, can easily “de-geek the speak” with your exceptional and creative and communication skills.
- Influencer - You have demonstrated superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners.
- Customer Focused - You have a passion for eCommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
- Flexible - You not only cope with change, you thrive on it and can shift gears comfortably.
- Driven - You are results-oriented with a positive outlook and a clear focus on quality and business performance.
- Solution Oriented - You have the ability to identify and creatively solve complex problems.
- Personable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
- Courageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right way.
Diversity & Inclusion at BigCommerce
We have the opportunity to build not only a great business, but a great company, with soul. Our beliefs and commitment to diversity and inclusion are a central part of achieving that.
Our dedication to diversity and inclusion is grounded in two things: a moral belief in the dignity, value, and potential of every individual, and a practical belief that diverse, inclusive teams will create the best outcomes for our customers, partners, employees, and company. We welcome everyone to be a part of our journey.