Product Marketing Manager

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At CrowdStrike we’re on a mission - to stop breaches. Our groundbreaking technology, services delivery, and intelligence gathering together with our innovations in machine learning and behavioral-based detection, allow our customers to not only defend themselves, but do so in a future-proof manner. We’ve earned numerous honors and top rankings for our technology, organization and people – clearly confirming our industry leadership and our special culture driving it. We also offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. So if you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to stop breaches and protect people globally, let’s talk.

 

The Role

CrowdStrike is looking for a Product Marketing Manager seasoned in cybersecurity and in Cloud infrastructure to help us capture the Cloud Workload Security market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Product Marketing Manager for Cloud Workload Security, you will engage cross-functionally with the relevant teams to design, plan and execute a Cloud Workload Security go-to-market strategy that drives real measurable success. This will include building differentiated messaging that increases awareness and demand in that space.

You are a self-starter who is capable of excelling in a fast paced environment by taking ownership of the product marketing activities related to the CrowdStrike Cloud Security offering. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into simple, compelling messages that resonate with customers is crucial. This is a high-profile position and as such, you will need to have a subject matter expert in both cybersecurity and Cloud infrastructure. 

 

Key Areas of Responsibility

  • Go-to-market strategy - Develop and execute the go-to-market strategy for the Falcon Cloud Workload Security offering
  • Product launches - Plan, drive and manage the launch of new Cloud Workload Security products in accordance with the go-to-market strategy; Participate in managing the cross-functional implementation of those plans; Support the introduction of enhancements and new capabilities to the Cloud Workload Security offering
  • Positioning and messaging - Build product positioning, value propositions, and messaging that resonate with Cloud buyers and that position CrowdStrike in the Cloud security market in a competitive manner
  • Cloud security SME - Serve as the Cloud subject matter expert (SME) who understands the Cloud security market landscape, Cloud buyer personas and Cloud infrastructures
  • Team-up with partner marketing and alliance teams - Understand the public Cloud infrastructure partners ecosystems and work the CrowdStrike’s Partner Alliance and the Partner Product Marketing teams to assist with driving awareness, campaigns and co-marketing with our Cloud partners
  • Cross-functional collaboration – Actively collaborate with all other Marketing departments, Product Management, Sales, Channel partners and other stakeholders to execute Falcon Cloud Workload Security go-to-market strategy
  • Content creation - Use Cloud proficiency, cybersecurity expertise and understanding of Cloud buyer personas to create compelling and high-quality content and assets that help customers learn about, understand and choose CrowdStrike to protect their Cloud workloads
  • Enablement – develop assets, training and content that communicate the value proposition of Falcon Cloud Workload Security to the sales team and enable them to win in the market

 

Skills & Experience

  • 6+ years of security software product marketing experience and specifically endpoint and Cloud Workload Security
  • Bachelor’s degree in marketing and/or computer science
  • Impeccable written communication
  • Very strong presentation skills
  • Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners and the CrowdStrike sales team
  • Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
  • Strong ability to multitask with proven track record of execution on product launches, initiatives/programs
  • Market/industry experience and strong understanding of public cloud infrastructures including at least one of either: Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform (GCP), and DevOps
  • Strong business acumen and technical background

#LI-LM1

#LI-SB1

 

Benefits of Working at CrowdStrike:

  • Market leader in compensation and equity awards
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan 
  • Paid parental leave, including adoption
  • Flexible work environment
  • Wellness programs
  • Stocked fridges, coffee, soda, and lots of treats

 

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives and ways of solving problems so we strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work.

 

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • PythonLanguages
    • KafkaFrameworks
    • KubernetesFrameworks
    • CassandraDatabases
    • ElasticsearchDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • SalesforceCRM

Location

Fantastic downtown location walking distance to awesome restaurants and happy hour spots.

An Insider's view of CrowdStrike

How does your team reward individual success?

One way we reward sales reps is with opportunities to grow their skills and prep for their next role. Whether that’s extra shadowing sessions or running calls, we encourage our high performers to explore new avenues that align with their future goals.

Kristan C.

Sr. Manager, Sales Development

What kinds of technical challenges do you and your team face?

Working with a high volume of new customers offers a lot of opportunities to appreciate the diversity of the technical ecosystem. We work with one-person teams to full C-suites and everything in between. As a team, our greatest challenge and our greatest strength is variety.

Bradley Q.

Regional Sales Engineer

How does the company support your career growth?

CrowdStrike thrives on developing and promoting our people. There are multiple programs in place for those interested in leadership, and employees are encouraged to have peer conversations about roles they are interested in. These resources really help people like me accelerate our career growth.

Marit M.

Manager, Corporate Renewals

How do you make yourself accessible to the rest of the team?

With a global team, it’s crucial to be intentional in how and when we meet. I prioritize scheduling regular skip level meetings with my individual contributors and protect 1:1 manager meetings so I can be present and engaged. I always try my best to ensure the team feels well supported, no matter how busy we get

Alyssa J.

Senior Director, Global Customer Sales

What does career growth look like on your team?

Every year, I have a goal to promote at least 1-2 people on my team. When I sit down with an individual on my team, we lay out what their personal and professional goals are for the year and beyond and outline the major steps we can take to help them reach those goals. It’s very satisfying to watch your teammates grow personally and professionally.

Vince L.

Manager, Corporate Sales

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flexible schedules and the ability to “work from anywhere,” a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We have an official mentorship program and many other professional development programs available to all employees. We offer free webinars on everything from financial wellness and mental health to sessions with coaching experts and speakers on topics related to diversity, equity & inclusion. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Volunteer in local community
CrowdStrike supports employees in charitable efforts and community service for charities and causes important to the local team.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Competitive 401(k) plan.
401(K) matching
Company equity
RSU's are available as part of employee compensation.
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
We sponsor company-wide bring your child to work days as well as company events where family is encouraged to attend.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
We offer pre-tax commuter benefits.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available

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