Product Marketing Manager
The Product Marketing Manager Role
CREATIVE | STRATEGIC | THOUGHTFUL
As our product marketing manager you will have a passion for the cloud industry! You’ll aspire to be our guru with an in-depth understanding of our brand, customers, and partnership channel. You’ll work cross-functionally with our sales, business operations, customer experience, and marketing teams to understand our customers and potential customers.
Hello, we're A Cloud Guru
Our friends call us ACG.
We're on a mission to teach the WORLD to cloud. A Cloud Guru is the largest online cloud school on the planet. Our training feels more like logging into Netflix or Spotify - it's entertaining and playful. The people are the #1 reason employees say they stay at ACG. We’re a quirky, tight-knit crew that cares about our customers and each other. No egos here. Our leaders encourage thoughtfulness, compassion, being humble, and we have a bit of fun along the way.
It’s an exciting time to join the team, because we’re in a really unique space. We have an amazing product that people want, and we're in an industry that's tripling in size overnight.
People here are kind and quirky. The vibe in the office is very welcoming. Come in, be yourself, work hard, and you’ll fit right in. - Mike, Account Executive
As a Product Marketing Manager at ACG, you’ll get to:
- Form an in-depth understanding of the cloud industry, our brand, b2c and b2b customers, and partnership channels
- Develop and own product positioning for all channels
- Work with Business Operations and Sales teams to develop and evolve market segmentation
- Provide valuable input for creating marketing campaigns and journeys for segments and personas
- Contribute to sales enablement and ensure consistent messaging
We are looking for someone who can:
- Partner with Sales and Product to optimize the sales process to maximize acquisition of best-fit customers
- Develop and maintain buyer personas and positioning for case studies and customer success stories
- Partner with our Go-To-Market Manager for product launches, product-specific programs, value proposition development, competitive playbooks and battle cards, sales/channel enablement and thought leadership
- Serve as the internal voice of the customer, capturing relevant insights and sharing across sales, product, marketing, and customer success teams
- Become our go-to-guru for training and sales tools to help sales be more efficient and effective through competitive research and positioning
- Stay up-to-date with digital technology tren
What you bring to the table
We focus on hiring values aligned people, because we believe the right person can learn all the things to be successful in their role. Confidence plays a big part in what you apply for. We encourage all job applicants to apply even if they are nervous to do so. College degrees aren't required for any roles, and career gaps or switches are totally welcome.
- A Bachelor's degree in marketing, communications, or relevant work experience
- 4-6 years of software Product Marketing, Product Management or a closely related experience
- Experience and a track record of driving adoption, growth, retention and results
- Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences
- Excellent written communication skills, attention to detail, and the ability to handle multiple project fast-paced environment
- Passion for learning, tackling new challenges and achieving outsized results
- Previous experience in a startup or scale-up is highly advantageou
I enjoy coming to work because we keep it fun. It's all about giving our students a little bit more joy in any way we can. There's a lot of creativity and bouncing ideas off of each other. – Matt, DIrector of Creative Services
More than a job
Where you work isn’t just a career decision -- it’s a life decision. We get it. That’s why we want all of our Gurus to feel a sense of belonging that comes from feeling supported in all areas of their lives. Everyone has family, friends and interests outside of their careers, so we offer perks and benefits to make work work better for you.
- 4 weeks PTO, plus 10 sick days, and holidays. Whether it's hiking to a waterfall in Costa Rica or bonding with your couch, we all need downtime. All Gurus get four weeks paid time off, 10 sick days, and enough holiday to make a banker blush.
- Let's get lunch. Lunches are catered three times per week, and our kitchen stays stocked with a smorgasbord of the team’s most requested snacks and drinks.
- Parking is on us. We have your Downtown parking covered. We offer paid garage parking nearby the office. We also have perks for going green by walking and taking public transit.
- We’ve got your covered. We offer insurance plans that pay for 100% of your medical, dental, and vision, and 80% for your family/dependents.
- Gender-neutral paid parental leave. Expanding your family? We offer 12 weeks of gender-neutral paid parental leave, and reimburse up to $10,000 for eligible adoption expenses.
- $1,000 continuing education budget. All Gurus get $250 a quarter to spend on personal development, and 2 hours each week reserved for learning something new.
What’s the interview process like at ACG?
Applying for a job can feel intimidating and like a full-time job of its own. You shouldn’t have to burn through a week of sick time or all your best out-of-office excuses just to put feelers out for a new career opportunity. We want to be as transparent about the process as possible to help ease your mind. It’s our goal to provide you a fair, efficient interviewing experience that respects you and your time — and to do it all with a sidecar of delight.
Once you submit an application, we’ll review it. If you’re a good fit, you’ll have an initial chat with a recruiter over the phone. A phone interview with a manager typically follows. Depending on your role, you might then be asked to do a little homework (but nothing too time consuming). Then we’ll bring you onsite to talk face to face, answer any questions you have, and give you a feel for what it’s really like to work at ACG. If you're on the fence, just give it a try.
Keep being awesome, Cloud Gurus.