Product Marketing Manager at SpyCloud

| Austin
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Austin TX

SpyCloud is on a mission to keep companies and consumers safe from data breaches, account takeover and online fraud. We are looking for a Product Marketing Manager who will help bring new cybersecurity products to market, create content that educates potential customers on our value and differentiators, and partner with teams across the business to drive demand in new markets.

About the Role:

As the Product Marketing Manager, you will help launch new products, build plans for gaining additional traction around our existing products, enable us to better understand our buyers and the competition, and exercise your technical writing chops to create compelling market-facing collateral. You will co-own the product’s success with Product Management and the go-to-market plan with your marketing counterparts.

The right person is both strategic and tactical, with a proven track record in product marketing and previous experience in the cybersecurity market.


  • Collaborate on our product launches, including the go-to-market strategy, cross-functional implementation, and measurement 
  • Understand our target market, and iterate on buyer personas that increase the effectiveness of sales and marketing efforts
  • Craft and refine product messaging/positioning informed by user research, market insight, and product understanding
  • Develop sales enablement materials including data sheets, use cases, case studies, battle cards, presentations and more
  • Partner with marketing to plan demand gen activities and create associated content, including ebooks, webinars, and videos that drive high quality leads
  • Look for opportunities to develop marketing campaigns and projects unique to a specific market
  • Identify and track product competition as well as competitive trends in the marketplace
  • Partner closely with product management, sales, marketing and the executive team to ensure we're on track to generate market awareness, highly qualified sales leads, and thought leadership

About You:

  • You are passionate, enthusiastic and a clear communicator
  • Your technical writing skills set you apart from your peers
  • You're very well organized and have a reputation for getting things done
  • You embrace an entrepreneurial mindset and are known for speed and agility in your work
  • You have a preference for seeking and solving the hardest, most meaningful problems
  • You're consistently creative and intellectually curious about security, marketing, technology, and other disciplines
  • You have deep empathy for users and are able to adapt your communication to best reach and engage your audience
  • You're not afraid to challenge the status quo or executive leadership when needed
  • You support group consensus, even when in the minority


  • 2+ years in a cybersecurity product marketing role, or 3+ years in a related area
  • Technically astute either through experience or education
  • Experience with high growth enterprise SaaS
  • Required: Experience in enterprise cybersecurity SaaS

About SpyCloud

SpyCloud is the leader in account takeover (ATO) prevention, protecting billions of consumer and employee accounts either directly or through product integrations. Our award-winning solutions proactively defeat fraud attempts and disrupt the criminals’ ability to profit from stolen information.

Our culture is something really special. We’re all driven to disrupt the cybercriminal economy as we keep customer accounts safe from compromise. We support a truly worthy and serious mission, but we have fun doing it together. If you are proactive, brave, and collaborative, you’ll fit right in.

Learn more about us here:

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • PythonLanguages
    • RustLanguages
    • jQueryLibraries
    • ReactLibraries
    • Pyramid Web FrameworkFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • ElasticsearchDatabases
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM


Our HQ is classic Austin: a historic theater on South Congress. Walk to local restaurants and shopping, or grab an easy scooter ride to downtown.

An Insider's view of SpyCloud

What’s the vibe like in the office?

It's been a joy getting to work with passionate, intelligent and creative coworkers, who also value a great sense of humor. Our office is awesome, but I'm also very happy with how well we've been able to stay connected and keep our culture alive while working remote during the pandemic.


HR Coordinator/Executive Assistant

How do you collaborate with other teams in the company?

There are no silos at SpyCloud. Everyone is aligned, focused on: build a great company; deliver value to customers. It emanates from shared cultural values among everyone. That makes collaboration among teams easy. Everyone rolls up their sleeves, works together regardless of team, and gets things done. We deliver results, as a team.

Ted N.

Business Development Manager

What makes someone successful on your team?

Technical challenges are plenty at SpyCloud but the key to success is working as a high functioning and cohesive team. We strive to improve together and this starts with each of us. Being driven, curious, flexible, and humble are all qualities for success at SpyCloud. Any challenge can be tackled with the right team supporting you!


Vice President of Engineering

How would you describe the company’s work-life balance?

Working at SpyCloud I can truly balance work, fun and family. I would describe my colleagues as quirky, smart, passionate, and funny, so needless to say, I look forward to coming to work each day. As a mom of two kids under 5, I love that I have the freedom to take them to appointments when needed or just a day of fun with our awesome PTO policy.


Marketing Manager

What are SpyCloud Perks + Benefits

SpyCloud Benefits Overview

We believe that healthy, happy employees are the most creative and productive, so if you come to work with us, expect some great perks!

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
SpyCould is committed to building an inclusive, diverse business. We do our best work when people with unique experience and perspectives bring their talents and passions together.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
SpyCloud is proud to offer a 401(k) with choices including managed portfolios or index funds.
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Your best inspiration may not come between 8am & 5pm (our core hours)! SpyCloud believes in allowing you to have a flexible work schedule that includes varied start times, times of day or locations!
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Free Daily Meals
Daily lunches mean we get to enjoy each other company and food from many of Austin's great eateries. Friday breakfasts add an extra burst of energy to finish work before we go into the weekend.
Stocked Kitchen
We keep our kitchen stocked with coffee and tea, delicious snacks, and an impressive array of beverages!
Some Meals Provided
Happy Hours
Our prime location offers ample onsite and nearby onstreet parking.
Pet Friendly
We love the soulful eyes and exuberant personalities of our SpyCloud canines. 3 Corgis are just the beginning of the awesomeness of SpyCloud Pets.
Relocation Assistance
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We are passionate about solving hard problems, building an inclusive company culture that promotes the best in our employees, and creating products that delight our customers.

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