Product Marketing Manager at Acrisure Technology Group

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Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science. We provide entrepreneurial insurance brokers with tools to automatically deliver intelligence-driven experiences to their clients, and it provides insurers and investors with a platform for generating superior returns on large portfolios of risk.

At the core of our operating model is our technology: we’re building the premier “AI factory” in the world for risk and applying it at the center of the #1 fastest growing and top-10 largest brokerage in history. By systematically converting data into predictions, insights, and choices, we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.

We operate at the intersection of world class AI talent and seasoned industry expertise. We aren’t afraid to challenge conventional wisdom for the benefit of our customers and society, nor do we think we have all the answers. Our culture values first principles thinking, humility, acting boldly, and fresh, heterogeneous perspectives that help us see what others cannot see to transform the industry. We’d like your help.

As a Product Marketing Manager, you will serve as a critical lead evangelizing ATG’s product across Acrisure’s network of Agency Partners.  Agency Partners are a diverse group of entrepreneurial insurance brokers that are core to our overall Tech-Enabled Broker strategy.  You will work across our Product, Engineering, Success, Sales and Marketing teams to develop valuable product marketing programs, content and channels to drive revenue for our Agency Partners.  Through ATG’s innovative and digital AI insurtech solutions, your efforts will translate critical product and engineering development into impactful messaging for our customers.  You will serve as a key growth Marketer that is essential to our growth; this role will craft value drivers, bring competitive intelligence, and help differentiate our solution within the financial services industry.  

Here are some of the ways in which you’ll achieve impact:


Develop & Drive ATG Product Marketing Capabilities, Programs and Effectiveness

  • Understand how ATG’s solution is positioned within Acrisure and the overall insurtech industry
  • Develop product marketing content to position our solution across various producer use cases
  • Drive marketing capabilities by articulating a clear value proposition
  • Act as a primary liaison between Product, Partner Success and our customers, Agency Partners
  • Capture, prioritized and articulate product gaps and use case needs to advanced our fast-moving roadmap
  • Lead and implement key marketing effectiveness tracking and success metrics to ensure ongoing attribution

Translate Engineering & Product development into impactful, creative end-user marketing strategies

  • Identify, build and develop creative channels to market our solution set across Agency Partners
  • Participate in product roadmap and sprint planning to stay close to product development efforts
  • Prioritize Agency Partner engagement around key product milestones
  • Catalog and distribute product marketing communication channels to inform users of key product features
  • Devise and implement creative channels to market our solution in a proactive, value-oriented manner
  • Develop end-user product marketing materials to help with ATG product education and long-term adoption
  • Host scale outreach through virtual events/webinars to extend our reach across the Producer community
  • Own and update end-user materials including FAQs, roadmap updates, email journeys, as well as technical release notes and other training content

Influence the Product roadmap and serve as ATG’s product marketing expert

  • Serve as our in-house ATG product marketer, clearly articulating our roadmap, planned features, strategy and value proposition for our end customers (Agency Partners)
  • Drive measurable marketing campaigns to ensure the ongoing success and adoption of ATG solutions.  Prioritize feedback to inform our roadmap, differentiate among competitive technologies, and package features aligned to common Producer use cases and business needs
  • Work alongside Success and Product Leadership to identify key audience segments and how to best position our fast-moving solution
  • Bridge the use case and experience gaps between customers and our Product/Success teams - bring relevant Producer feedback, competitive intelligence, and points of differentiation in the market to ATG
  • Desire to become a rising star in the product marketing realm, working alongside world class AI engineers, product, and success teams to transform an industry

You may be fit for this role if you are:

  • High energy. You bring passion and enthusiasm to your work and are highly productive in a fast-paced environment with little oversight on a day-to-day basis.
  • Analytical. You are adept at solving real world business and product marketing challenges.  You are comfortable with data and ambiguity, and able to independently delve into product behavior and customer usage across ATG’s product set.
  • An expert at multi-tasking and prioritization. You enjoy balancing customer priorities and demands, while influencing product development in a fast-paced, innovative and creative development process
  • Diverse in your perspective. Your unique, non-traditional perspective enhances our team’s engagement with customers and brings a fresh set of ideas to identify and solve product marketing hurdles.
  • Capable of driving success in any condition. You have an owner’s mentality and are independently able to be proactive and anticipate product marketing needs. You seek out information in an unstructured environment, solving problems and delivering results in challenging situations. 
  • A concise and effective communicator. You can distill complex product designs into concise takeaways and WIIFMs (“what’s-in-it-for-me) to communicate effectively across all levels and functions. You are the “glue” between Product and the customer when it comes to clarity of messaging and impact.
  • A natural relationship-builder. Able to build trust quickly with internal stakeholders and customers with a high degree of empathy and a team-first collaborative attitude.
  • Work experience: 5+ years of product marketing work experience -- at a software/digital consulting firm and/or technical marketing experience at a high-growth enterprise software, SaaS, or consumer internet business highly preferred.
  • Academics: Undergraduate degree in marketing, communications, economics or a diverse liberal arts major
  • Location: Willing and able to work from the headquarters in Austin, Texas (preferred), with local Austin-based candidates highly preferred. 
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • PyTorchFrameworks
    • FlaskFrameworks
    • scikit learnFrameworks
    • PandasFrameworks
    • KubernetesFrameworks
    • MavenFrameworks
    • JenkinsFrameworks
    • ApacheBeamFrameworks
    • KubeflowFrameworks
    • DataflowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • BigTableDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • MetabaseAnalytics
    • ConfluenceManagement
    • JIRAManagement

Location

Our Austin office is downtown and close to public transportation options and very walkable to restaurants and Town Lake.

An Insider's view of Acrisure Technology Group

What are some social events your company does?

Prior to COVID, we had monthly happy hours. We have stayed connected with virtual monthly lunch & learns, weekly hangouts with trivia games, and getting to know you activities, that go as far as trying to guess a teammate's freezer from a photo. Our holiday party was a virtual escape room complete with cocktail kits, snacks and gifts delivered!

Bonnie

Senior Executive Assistant

How do you collaborate with other teams in the company?

Every team here at ATG builds on the same platform and works on facets of the same product, so there is constant communication between teams. A few great examples of this are frequent design reviews, where engineers across teams talk through new services, and biweekly demos, where teams get to show off what they have been working on lately.

Claire

Software Engineer

What are some things you learned at the company?

My coworkers are a rare blend of experienced, intelligent, and kind. Whether I'm trying to understand how React works, what a transformer network architecture is, or why my Apache Beam job is failing, I can rely on my team to help me figure anything out.

Samuel

Senior AI Engineer

How do your team's ideas influence the company's direction?

Our cross-functional teams engage in quarterly planning to brainstorm and roadmap ideas for how to make the most impact and commit to OKRs as a team. Engineers, Product, Researchers, and more all have a voice in where we’re going!

Julie

VP, Engineering

What are Acrisure Technology Group Perks + Benefits

Culture
Volunteer in local community
ATG participates in local volunteer activities such as Coats for Kids Austin.
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Hiring Practices that Promote Diversity
We were a start-up sponsor at the Grace Hopper Celebration in 2020 and plan on continuing our support in future years.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
ATG's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually.
Disability Insurance
ATG's disability insurance benefit is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Calm App for all employees
Retirement & Stock Options Benefits
401(K)
ATG's 401(k) retirement plan offers a broad selection of stocks, bonds, and international index funds to choose from.
401(K) Matching
ATG's 401(k) retirement plan matches 100% of an employee's contributions up to 3% of their annual salary, with immediate vesting for matched contributions.
Performance Bonus
ATG offers a competitive bonus plan to recognize employees for their hard work.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Company Outings
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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