Product Marketing Manager
We are currently seeking a Product Marketing Manager to help us tell the world about our platform, roadmap and vision. The ideal candidate is intellectually curious, independent, self-motivated and thrives in an entrepreneurial environment.
Vyopta is a leader in digital collaboration and experience optimization, has helped 40 million people better collaborate. Our Collaboration Performance Management and Workspace Insights platforms have helped identify and address over 9 million issues. Vyopta helps organizations deliver the best UC user experience and optimize their UC and real estate investments. Hundreds of organizations worldwide spanning 20+ industries use Vyopta to monitor 6 million endpoints and over 20 billion meeting minutes a year.
Responsibilities
Develop the messaging and GTM strategy for the Vyopta platform for managed services providers and enterprises.
Execute cross-functional go-to-market activities -- product launches and enhancements.
Partner with:
Product Management to create sales enablement collateral, includes sales decks, product sheets, presentations, videos, demo scripts, battle cards, and objection handling FAQs.
Sales Operations and Training to create the training that teaches the Sales team on how to present, demo and sell our platform.
Marketing team to produce clear, compelling, and persuasive content for generating demand and nurturing leads.
Be the expert on Vyopta’s buyers, how they buy and their buying criteria; use this knowledge to inform product development, customer services and business development.
Identify competitors and assess their relative strengths and weaknesses and devise counter-strategies.
Work with customers to build case studies, testimonials and references.
Requirements
5+ years of Product Marketing experience
Poise and judgment to work with customers/partners and influence at a senior level
Ability to learn new products and evaluate them in the competitive environment
Exceptional at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
Clear thinker and communicator with excellent written and oral communication
Proven problem solver, able to discern the crux of an issue and use good judgement in recommending practical solutions
Bachelor’s degree.
Benefits
Mission-driven, values-based tech startup culture
100% company paid individual medical & dental insurance coverage
401(k)
Market competitive compensation package
Flexible PTO, sick, plus holidays
Fun, casual hybrid work environment; includes free office parking
Lunch and learn opportunities for continued education and career development