About us:

Realtor.com®, a leading online destination for real estate services, has acquired Avail.  This role will align with the Avail team, the newest addition to the realtor.com® network. Avail offers a software platform with a complete set of tools, guidance, and best in class educational content providing landlords with everything they need to be confident and professional.

The Role

Avail (Part of The Realtor.com Network) is seeking an experienced Product Marketing Manager.  The Product Marketer Manager is an exciting role, flush with opportunities to directly impact the business in many ways. You will have significant input into how we create, improve, and market to residential landlords and their tenants. As a Product Marketing Manager, you’ll have the chance to work across teams, including product, design, engineering, as well as with the entire marketing team. You’ll be responsible for reporting across multiple marketing channels, including email, web pages, and other product channels. As a Product Marketer Manager, you’ll report directly to the Manager, Product Marketing and work closely with others on the marketing team, including the Director of Marketing. Your role will be a collaborative and cross-functional role, spanning across multiple channels, teams, and stages of the customer lifecycle. You’ll work to execute strategies as well as help develop new approaches to help achieve company objectives.

What will you do?

Responsibilities

Work closely with other channel managers to ensure all marketing strategies are executed as scoped Create materials that overview product updates to use in internal and external communications

Develop and execute product-lead growth initiatives Work with Design to provide UX / UI input Write and design marketing materials that highlight the overall product and new features in a way that best positions the product in the market

Lead product research efforts with customers and across the industry and distill feedback into actionable items

Develop and execute multivariate tests to improve lead activation, customer retention, and experience Become an expert on the Avail brand, image, and communicate this throughout the product as well as videos, case studies, and content marketing Become an Avail product expert, being a go-to source for product demos and maintaining accurate product documentation

Ensure copy, brand terminology, and positioning consistency for Avail products throughout the customer lifecycle

Support ongoing partnership marketing initiatives within the product, working with Partnerships Manager Identify gaps in product and marketing, and propose solutions

Support customer success initiatives with new lead conversion, customer engagement, and customer re-engagement

What will you bring?

Requirements

3-4 years relevant marketing, product, or customer success experience with proven ability to create and execute strategies

Sound knowledge and experience with conducting A/B and mult-variate testing with copy, advertisements, email marketing, and other channels

Experience working with marketing platforms and tools such as Google Analytics, Mixpanel, Segment, SendGrid, Iterable, Airtable, or ones similar

Excellent communication skills, including the ability to create project proposals, presentation decks, customer stories, and customer facing copy

Proven ability to work in collaborative environments, across multiple teams

Exceptional research skills, working with surveys, analysis of data, customer interviews, and other mediums to better understand and communicate customer experiences, wins, and pain points

Preferred: Passion for proptech, fintech, real estate investing, property management, landlording, or real estate in general

Experience working with landlords and/or other real estate professionals

Experience creating software or other SaaS or B2C products Detailed understanding of the competitive landscape and trends within the proptech industry

About realtor.com

At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.

We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.  

Let’s make a difference, together. For Real.