Programmatic Marketing Specialist
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What we're looking for:
Modernize is looking for a Programmatic Marketing Specialist to help the Marketing team acquire quality homeowner leads through GDN, YouTube, DSPs, DCM, Facebook and other networks.
What you'll be doing:
- Responsible for driving strong ROI and campaign KPIs by acquiring qualified audiences through Programmatic and data-driven display advertising.
- Provide daily performance summaries and analysis to justify budgeting and strategy changes
- Create and test all steps in the homeowner advertising experience to improve campaign conversion rates and lead quality
- Drive the exploration and execution of new display channels and campaigns for acquiring homeowner leads in target markets
- Collaborate with internal stakeholders to assist in meeting various company initiatives
- Provides strategic direction and manage day to day bidding and targeting for digital marketing efforts and budgets
What you need:
- Marketing or Advertising degree preferred
- At least 3 years in a hands-on role managing social and programmatic marketing campaigns
- Experience with Programmatic, auction-based media buying, mobile marketing, online advertising and/or other display media concepts (ad/data networks, DMP, exchanges, DSP)
- Experience working in several of the following: Google AdWords, Google Analytics, GDN, YouTube, DSPs, DCM, Facebook
Who you are:
- You have strong analytical and quantitative skills
- You love digging into numbers and solving complex problems
- You have strong written and verbal communications skills
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