Red Fan is looking for an experienced PR Account Executive with a serious passion for building client relationships and growing the agency, designing campaigns that generate results, and utilizing technology resources to gain competitive advantage and drive marketing share.
 

The ideal candidate has experience and interest in B2B technology and related topics like financial technology, green tech, health tech, data analytics, supply chain, and machine learning. Candidate must have exceptional writing and editing skills and are experienced at crafting and executing strategic media programs. They have an understanding of and willingness to expand their knowledge of the B2B tech media and analyst landscape. They are an expert at cultivating relationships with media and influencers, and use every available tool at their disposal to achieve the best possible results for a client. They are motivated to share knowledge with and coach junior staff. They want to work in a collaborative environment and don’t hesitate to roll up their sleeves when the situation calls for it.

The Account Executive will be involved in client strategy and planning, brainstorms, media and analyst relations, content strategy and development (including bylines and press releases, among others), as well as new business development. They are also comfortable creating analytics reports that highlight PR’s impact and results for their accounts.
 

THE PURPOSE OF A RED FAN ACCOUNT EXECUTIVE 

An Account Executive at Red Fan Communications is the day-to-day account lead on B2B and B2C client accounts. As an established PR professional, the Account Executive is responsible for executing strategic PR and communications campaigns that map to their clients' business goals. This individual is a solid writer, is confident with Associated Press (AP) style, and has managed multiple B2B tech accounts with a proven track record of client success.
 

A RED FAN ACCOUNT EXECUTIVE IS: 

• Calm Under Pressure: PR pros never let ‘em see you sweat. Deadline? No problem. Crisis? Got it. You’re calm when they’re nervous. You take multiple requests and deadlines in stride and are unshaken under pressure. 
• A Ninja-level Copywriter: Whether you’re reviewing your own drafts before submission or reviewing copy from someone else at the agency, you’re hot on spelling, grammar, and proof-reading, as well as have a creative flair for producing engaging copy for pitches, press releases, presentations and more. 
• Goal-oriented: No obstacles get in your way. You see solutions where clients see problems. You love a challenge and are easily bored with routine. 
• A Team Rallier: You are not a lone ranger. You connect with your team to get the right brains in the room. You initiate brainstorming sessions and act quickly on the takeaways. 
• Continually Learning: You welcome peer feedback and always seek to learn and grow your expertise.
• A Relationship Guru: You make connections for clients naturally and build top-tier media relationships with ease. Your internal relationships are solid, and your team sees you as someone they trust. Your clients see you as a trusted B2B advisor who delivers solid, measurable results. 
• An Account Management Wiz: You thrive working under tight media deadlines while meeting the demands and needs of your team and clients. You work quickly and efficiently without compromising quality. In addition, you know the hours you have for each account and manage these against budgets and goals. 
• A Data-backed Ideator: You go deep in the industries your clients serve and use our research tools to proactively bring informed ideas and opportunities to the table. 

A RED FAN ACCOUNT EXECUTIVE: 

• Develops the messaging foundation and content strategy for campaigns
  • Contributes to the creation of the messaging and narrative development for each client
  • Builds communication and PR strategies that support the goals of the client
  • Plays a key role in pulling together content from positioning audits and other knowledge sources and digs deep to understand the competitors and landscape a client is entering or already competing in
  • Is familiar with corporate messaging and voice
  • Creates and reviews web copy, boilerplates, presentations, positioning statements, byline articles, case studies, media pitches, and press releases
• Develops authentic media strategies
  • Creates customized client storylines and pitches that map to editors’ appetites 
  • Distributes media pitches and conducts thoughtful follow-ups to secure placements 
  • Flourishes in the art of tech media relations, from emails to follow-up calls to journalists, analysts, and thought leaders. 
  • Is savvy in the art of analyst relations and can speak with authority about their client’s industry. 
  • Coordinates media interview logistics, thinking through all the angles 
  • Drafts impressive press kits and materials 
  • Researches reporters and builds media lists (through databases, online research, and other methods) 
  • Engages reporters and media at events and continues to build their media contact database within the agency. 
  • Uses agency tools to spot new reporters covering competitors and offers ideas for how to reach out to them on behalf of clients. 
  • Is excited about the use of social media for finding and pitching select media who prefer the use of Twitter, etc. 
  • Monitors media coverage and report results to the wider team and clients
• Sits at the front seat of client relations
  • Acts as primary client contact; continually fosters client-agency relationships to build trust and become a valuable resource to clients
  • Plans and runs creative media relations programs; identifies media contacts, builds relationships and secures coverage 
  • Plays a key role in account activities including special events, media relations, program implementation, etc. 
  • Continually builds understanding and knowledge of clients’ business and competitive environments; applies this information in preparing and presenting strategically focused programs and recommendations.

• Agency team support 
  • Facilitates teamwork within account team; coordinates team resources and creates opportunities for junior staff to take on more responsibility; fully utilizes agency resources to create the "best teams" for your clients 
  • Develops an understanding of various research methods; coordinates internal and external resources in implementing research projects 
  • Participates in the research, writing, and presentation of new business proposals 
  • Takes advantage of internal and external networking opportunities to enhance professional development and agency/office visibility 
  • Seeks counsel from financial manager to understand the client/agency financial policies and procedures as they relate to client plans/budgets 

PROFESSIONAL QUALIFICATIONS 

• Bachelor’s degree, preferably in journalism, public relations, communications or marketing 
• 2-4 years of experience with a PR agency with a focus on B2B/tech clients 
• Passionate about tech clients with a strong track record of client successes in this space 
• Fearless when it comes to talking to reporters on the phone 
• Confidence in public speaking, presenting to clients and leading calls
• Diligent editor and writer in AP Style 
• A collaborative team player with a can-do attitude