Recruitment Marketing Specialist

| Austin
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Your challenge, should you choose to accept:

As Adia's Candidate Attraction Specialist you will execute marketing activities locally that are aligned with Adia's global marketing strategy to acquire active job seekers. You are responsible for implementing marketing activities that align with user acquisition targets based on market liquidity factors.

You’re a marketing all-rounder capable of running digital campaigns on your own but equally comfortable organizing events. You're unafraid of trying new things, have a passion for marketing, and a desire to constantly deliver.

You will be based in Austin and guided by a centralized marketing teams in Switzerland, UK & Germany with expertise in SEO, SEM, social media, content marketing, CRM and analytics. Our objective is to build Adia's user base and scale up marketing performance to support the company's growth targets.

Your Challenge, Should You Accept:

  • Own recruitment marketing and budget to drive app installs and registrations from active job seekers in the hospitality, catering, experiential marketing, retail and logistics industries in your dedicated area.
  • Get to know Adia job seekers inside and out; deeply understand their habits, motivations and preferences to develop effective user acquisition campaigns
  • Keep optimizing campaigns to decrease CPA and increase Registration/Download ratio.
  • Be hands-on with:
    • Users through the website, social media and email with useful, noteworthy content
    • Create compelling copy and calls-to-action for SEO, SEM, display and social media
    • Develop tactical campaigns and manage “always-on” integrated marketing activities to drive candidate acquisition
    • Execute scheduled, segmented and personalized CRM email strategy, content creation and delivery to progress users from registration to qualification and application
  • Implement a cost-effective recruitment plan and campaign strategy to meet sudden and seasonal spikes in staffing needs
  • Ensure consistent messaging throughout all user acquisition and sourcing strategies
  • Manage and liaise with partner agencies for events and offline advertising needs
  • Monitor job market trends and analyze application data for the purpose of effective and efficient recruitment
  • Collaborate closely with colleagues in the central marketing team to develop campaigns across paid, owned and earned channels
  • Analyse, optimise and report campaign performance to the marketing and sales leadership based on agreed KPIs on a weekly basis
  • Constantly test and experiment with the goal of driving efficiency across all performance marketing initiatives

What you bring to the table:

  • A quick mind and busy hands
  • 4+ years marketing experience, both digital (essential) and offline (preferred)
  • Hands-on experience with social media management tools and online marketing channels
  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing, social media and app stores
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills

Culture:

  • fast growth, vibrant culture
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action

Perspective:

  • Adia is new to the US market, however is a 200+ FTE company operating in 4 countries across continents
  • Due to fast growth you will be able to progress in your career based on meeting your KPIs.

We have an incredible future ahead of us, but it relies on people putting a lot in to get a lot out. We expect people to throw themselves into anything and everything.

Think you've got what it takes? Apply now.

 

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Location

Walk with co-workers to Cosmic Coffee, grab some tacos at Papalote, or fit in a quick workout at Crux. And if that's not enough, we have free parking!

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