Search Engine Marketing Manager

| Austin
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Are you an extremely analytical, detail-oriented individual with a passion for search engine marketing? As Search Engine Marketing Manager, you will plan for and manage significant portions of our online marketing program and capitalize on paid search for one of the fastest growing lead generation companies in the United States. With aggressive goals for growth and a large portfolio of keywords and campaigns to manage, you’ll have your work cut out for you. Luckily, with our sophisticated search management and reporting tools, you will have a serious edge over the competition. To be successful in this role you must have a passion for building and managing large scale PPC campaigns, be comfortable analyzing and working large amounts of data, and be driven to meet and exceed the goals of both the paid search program and AWL. This role is an excellent opportunity to have an immediate impact in a key business segment for a market leader in online lead generation. If you love technology, search marketing, data analysis, and want to work with a very profitable technology company, this is the job for you. 

* Must be eligible to work in the United States. Visa sponsorship for employment will not be provided 

General Responsibilities:
• Building profitable paid search programs. Design and test ads, landing pages and quote forms for new and existing acquisition campaigns.
• Monitor quality, click through rates and conversion rates across accounts. Identify low performing ads and placements and make changes necessary to maximize profit and volume.
• React to daily and hourly metrics reports to take decisive action in order to optimize and grow paid search campaigns.
• Monitor the profitability of advertising using proprietary and licensed management software. Adjust spending as necessary to maximize profit and lead volume.
• Monitor traffic quality from all sources. Identify fraud, low performing sources, and domains. Take necessary action to block poor quality traffic sources from all campaigns. 
• Prepare for any possible algorithm or policy changes. 
• Develop strategic initiatives in order to exceed quarterly goals.
• Analyze trend data across all campaigns. Provide regular reports to management about new competitors entering the landscape, changes in tactics employed by current competitors, and any possible changes in the search landscape that could affect account profitability. 
• Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics.


Requirements:
• 1-3 years lead generation experience in search engine / PPC marketing across Google, Bing, and other advertisers.
• 1-3 years of experience conducting high volume online media buys and managing large annual online marketing budgets.
• Well-versed in online marketing best practices and measurement.
• Proven experience profitably driving high-volume online customer acquisition.
• Experience with professional analytics tools and analysis methods.
• Robust analytical skills and ability to work with and analyze a large volume of complex data.
• Expertise with Microsoft Excel and other Office software.
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details.
• Extremely self-motivated with a strong work ethic.
• Ability to work independently as well as part of a team.
• Bachelor’s degree required.
• Position in based in Austin, TX.

AWL (All Web Leads, Inc.) is one of the most successful customer acquisition marketing companies in the US.  Simply put, we help our customers acquire customers.  Today, we do this for the US insurance industry.  Our amazing team of over 500 talented and successful professionals uses Internet marketing to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 30,000 of their agents.   We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been remarkable.  We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that has been ranked a Best Place to Work in Austin for 2017, 2018 and 2019.  We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.

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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MailgunEmail
    • MandrillEmail
    • Internal Lead Gen Lead Gen

Location

7300 FM 2222 #100, Austin, TX 78730

An Insider's view of All Web Leads

What are some social events your company does?

Social events at AWL are awesome! Every year (before COVID) we have a Holiday party and super great summer out event. They are seriously a blast. The holiday party is my favorite because it gives you an opportunity to get dressed up and spend the evening celebrating the best time of the year and all the success of the company together.

Kathern

Account Executive III

How do you collaborate with other teams in the company?

In the 9 months I have worked at AWL I have been impressed with how well different departments collaborate together. This has been especially important as we have transitioned to 100% remote work during the COVID-19 pandemic. In-person training sessions for new employees became remote training sessions.

Gregg

Technology Specialist Team Lead

How has your career grown since starting at the company?

I started in the Contact Center part-time and moved into a part-time Sales role quickly. Merit based promotions are the rule at AWL and I was promoted to full-time in Sales, then Sales Team Lead and I am have been the Senior Sales Team Lead for the past two years. Our Sales Team has grown and my career has grown with the team.

Karen

Senior Team Lead, Customer Acquisition

What makes someone successful on your team?

A person that will be successful on the team is someone that likes to dig deeper. The solutions aren't always as obvious as they seem. It's essential to ask other members of the team questions. They will usually go above and beyond to help you solve a problem. Also, it doesn't hurt to ask people outside of your team.

Patrick Jean

.Net Software Engineer

What are All Web Leads Perks + Benefits

All Web Leads Benefits Overview

AWL provides competitive pay and amazing benefits.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Jeans and T shirts!
Company Outings
Parking
Fitness Subsidies
AWL reimburses employees $250 annually towards health and fitness.

Additional Perks + Benefits

Team and company outings (our parties are amazing). Financial and performance transparency (see firsthand how profitable we are). Experienced leadership (you'll be surrounded by people you can learn from). Competitive salaries (we like to attract and keep the best in Austin). Bonus plans (meet your goals and get rewarded). No-cost or low-cost employee medical plan (we want you to stay healthy). Gym reimbursement (just another way to stay healthy). Employee stock options (we're all in this together)

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