About the job

Self Financial, Inc. helps consumers establish and build credit history. We are a venture-backed, financial services startup based in Austin, TX. At Self, our mission is to help millions of people build credit and savings on their journey toward financial security.

There are about 100 million people in the US who have low credit scores or who have no access to credit at all. Sadly, there aren’t many options for these people. Most banks aren’t doing anything material to change the situation because it’s not profitable for them to do so. Bad credit or no credit history can be barriers to renting an apartment or getting certain jobs, let alone buying a car or house. And if you can get a loan with a low credit score, you’re very likely to pay a lot more in interest over the life of that loan.

Our team is passionate about challenging the status quo of the credit industry by giving people accessible and affordable tools to take control of their credit. Executing our mission requires deep collaboration across our teams to ensure our products reach the people who can most benefit from them.

We're looking for people who share a passion for our mission and relate to why we do what we do. At Self, we want to work with people who are driven to tackle challenges, bring unique perspectives, find solutions and help make the financial space a better place for consumers. We recognize that it takes different people and personalities to make our products – and our company – truly great. We only seek the best.

If you are equally passionate as we are, we want to chat with you.

About the Role:

Organic search is poised to become an increasingly strategic channel for Self in both customer acquisition and engagement with existing customers. The SEO manager role is positioned to take Self’s organic presence to the next level, competing for visibility among household financial brands and fintech alike.

Reporting to the VP of organic marketing, you will deploy financial and other resources to achieve the goals of the existing SEO strategy. But the existing strategy is not a sacred cow; you create value by identifying opportunities to improve. In time, you will use your newly acquired experience to evolve the strategy and tactics to drive continued growth. Given the size and growth potential of the company, this role is a great opportunity for career development.

What you will do:

• Help shape and execute the overall SEO strategy
• Collaborate closely with the brand communications team where SEO tactics meet PR and content campaigns
• Integrate SEO with content workflows
• Ensure on-page optimizations and link-building campaigns meet marketing compliance standards
• Manage agencies and freelancers who execute portions of SEO strategy
• Lead the app store optimization program
• Collaborate with product managers and engineers on technical SEO optimization, website changes, and app store optimization
• Analyze and report on SEO metrics; collaborate with analytics team to further SEO insights
• Create and maintain SEO knowledge base documenting SEO processes, campaigns, and experiments to enable future optimizations and internal transparency

What you bring:

• 5+ years of full-time experience leading or executing an SEO program
• Experience in highly competitive search vertical(s)
• A track record of organic search growth via on-site content creation and optimization
• Ability to manifest Google’s content quality guidelines in public content
• Demonstrated ability to identify and recommend solutions for technical SEO issues
• Ability to explain search engine algorithms and results to colleagues, including executives
• Ability to understand the nuances of search intent and deploy that understanding to improve content experiences
• Ability to use data to inform recommendations, decisions, and actions
• Experience with ASO, app store optimization
• Experience with SEO industry tools such as Google Analytics, Google Search Console, SEO Clarity, Botify, Market Muse, etc.
• Familiarity with headless CMS is a plus

Benefits and Perks:

We have the compensation and benefits you expect. But, there's one thing that Self Financial can offer that many startups cannot: we can positively change the world while making a profit. Over 64 million adults in the U.S. do not have a credit score because of a lack of credit history. Self is solving this problem with creative technology solutions and partnerships.

Our perks include:

• Competitive Pay
• Bonus Program
• Stock Options
• Self pays 100% of employee's monthly medical, dental, and vision benefit costs and a portion of dependent insurance coverage
• Buy up options available, costs vary across benefit type
• 401(k) Plan available to full-time employees to save for retirement
• Self pays 100% of Life/AD&D/Short-Term and Long-Term Disability insurance premium costs for all full-time employees
• Enjoy our flexible vacation policy
• Company paid education and training programs
• Free at-home workout through Sworkit and Gold's Gym membership
• Plenty of snacks and drinks provided at the office
• Casual dress code
• Team building, happy hours, and events (Online now, due to pandemic)
• Downtown Austin office space (Our offices are partially open)
• Remote work arrangements (due to the pandemic)
• Monthly $100 COVID stipend for full-time employees through 2021

How we act with each other is how we act with our customers. We are direct, transparent, and respectful, and we hope you embrace that approach.

Self Financial requires all employees hired to successfully pass a background check.

We are an Equal Opportunity Employer.