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SEM Analyst, Americas

| Austin

About Us:

HomeAway, based in Austin, Texas, is the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries, and is a part of the Expedia, Inc. family of brands. 

HomeAway offers an extensive selection of vacation rental homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.

The Opportunity:

An opportunity has arisen at HomeAway for an SEM Analyst to join our Growth Marketing team, reporting to the Regional Search Manager, Americas.

This is a regional role, with a focus on maximizing revenue opportunity and return-on-investment through SEM for all Americas HomeAway brands, which would suit an experienced Analyst within the performance marketing space, looking to make their mark in an innovative and growing tech company.

Responsibilities:

  • Assist in launching new SEM campaigns for the Americas regions - from keywords, ads, ad extensions audiences, and strategy
  • Research and understand travel trends, inbound and outbound, for Americas regions and destinations
  • Analyze conversion and revenue trends to actively find opportunities for revenue optimization by gathering insights from available data sources
  • Provide insights and analysis to support SEM strategy and spend decisions
  • Analyze HomeAway share of voice in key markets and benchmark it against our main competitors to inform strategic investment decision-making
  • Actively identify regionally specific opportunities for testing and optimization in Americas regions to drive growth and revenue
  • Assist in the Test & Learn initiative by coordinating execution across teams, updating performance readouts, identifying winners and assisting with global roll out for scale

Requirements:

  • A minimum 4 year experience in SEM and/or other performance marketing roles
  • Shown analytical and numerical aptitude: ability to analyze large sets of data and objectively derive budget and revenue optimization decisions
  • Hands-on experience of driving growth through SEM or other growth marketing channels
  • Familiarity with SEM tools, AdWords, and Bing
  • Understanding of operational processes for online digital marketing campaigns
  • Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key partners
  • A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product
  • BA or BS degree level qualifications, ideally with a Business Management or Statistics major
  • Fluent English, and Spanish and/or Portuguese is a plus
  • Experience with Americas/LATAM based business operations and partner management

Benefits & Perks:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Parental Leave (up to 20 weeks based on eligibility)
  • Employee Stock Purchase Program
  • Free snacks and beverages, including breakfast on Fridays
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM

Location

HomeAway has six offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.

An Insider's view of HomeAway

What’s the vibe like in the office?

Some of us have been working together for 5+ years and have been there for each other during engagements, births, divorces…you name it. They have truly been my second family and my coworkers are the best part of coming to the office every day.

Amanda

Director, B&B Sales and Supply

What projects are you most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Advertising Account Executive

What makes someone successful on your team?

Being a successful finance person means being a strong business partner and not only understanding what is happening throughout the business but also being insatiably curious about it. It’s not enough to just know math, or know the numbers; you need to know where those numbers come from, how they get there and what's driving that result.

Sharon

Sr. Director Global Finance Operations

How do your team's ideas influence the company's direction?

The Talent Acquisition team is always pitching innovative ideas at our 120-day planning sessions that directly impact the company and recruitment experience. It’s amazing to see how quickly we’re able to implement new ideas every 120 days and measure the results. We’ve seen everything from employee referral reform to self-defense classes in Austin.

Marisela

Director, Global Talent Acquisition

What projects are you most excited about?

I'm on a team that's investigating the integration of react-native into our existing mobile app and my focus is primarily on bridging our existing native analytics packages into the react-native side of things. This allows us to adapt and improve based on what customers do while using our product,

Andrew

Software UI Engineer

What are HomeAway Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
HomeAway offers up to 20 weeks of paid parental leave (yes, dads, too!) for eligible new parents with at least 1 year of service.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
9 paid holidays + 2 floating holidays you can take any time during the year.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

We were recognized by the Austin American-Statesman for having the most generous parental leave in Austin!

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