SEM Manager

| Austin
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What is Spreetail

Spreetail is an ecommerce company that currently operates VMInnovations, a multi-marketplace retailer that sells thousands of awesome products through major marketplaces like Amazon, eBay, and Walmart. Spreetail is currently in the middle of building something big, new, and exciting due to launch in 2019 with a simple mission: to make customers’ lives better through exceptionally fast service, great products, and community impact.

Originally from Lincoln, Nebraska, Spreetail has recently expanded into two new offices based in Omaha, NE and Austin, TX with rapidly growing teams. We currently have hundreds of employees across the company, and are searching for crazy smart, talented, visionary people.

Who is a Spreetailer

Spreetailers are collaborative go-getters who say bring it on when faced with a challenge. We build technology, run warehouses, market products, recruit top-notch talent, and create original community-focused programs that make a real-world impact. No day is the same and we thrive in a dynamic, innovative environment. We aren't part of your typical company and we're proud of that.

Our culture is based on opportunity, openness, relationship building, and hard work. We believe this is what makes everyone happy and fulfilled with their positions in the long run. 

The SEM Manager position is an opportunity to manage large scale Paid Search efforts, gain experience with advanced tools/systems and develop new strategies for the Paid Search channel. The candidate must possess a passion for ecommerce, strong analytical skills, solid understanding of online marketing concepts/strategies, exhibit unwavering attention to detail, have experience in the B2C ecommerce arena related to PPC and display Spreetail values.

SUCCESS LOOKS LIKE

  • Ownership of Paid Search Program: Build, monitor, optimize all campaigns and ad groups across all platforms. Develop SEM strategies and execute tactics that will expand program traffic, orders and revenue while meeting/exceeding ROI goals and managing budget. Develop campaign evaluation processes and bidding strategies that will expand reach and revenue profitably.
  • Reporting & Analytics: Generate and present reports, analysis and recommendations for the SEM channel to the marketing team and upper management. Interpret campaign trends and monitor key performance indicators. Monitor and adjust campaign to ensure healthy KPI: ROI, Cost Per Click, Quality Scores, Click Thru Rate, Conversion Rate, Clicks and Revenue.
  • Website Analysis and Optimization: Work with merchandising and development teams to analyze performance of key landing pages to increase conversion rate, revenue ROI and reduce bounce rate for search traffic. Achieve a high-level understanding of categories and performers in order to provide specific recommendations for timely promotions, cross sell opportunities and new page types.
  • Search Engine Optimization: Utilize keyword research, ranking trends and keyword search volume data to effectively test and expand adgroup keywords, build negative keyword lists and expand program.

You should have:

  • 3+ years of experience managing an PPC program with annual spend of $5MM+
  • Strong analytical skills with 3+ years’ experience with web analytics tools such as Coremetrics &; Google Analytics
  • Extensive experience building Paid Search campaigns, keyword research data, on-page content and landing page strategies for online retail.
  • Mastery of Excel
  • Strong relationship management, communication and interpersonal skills

We believe in making employees’ lives easier with benefits that enhance their quality of life. To reward your hard work and dedication, Spreetail offers:

  • Untracked PTO for salaried employees.
  • Health Insurance. Spreetail pays your full monthly premium.
  • Home Owner Bonus. After 2 years, Spreetail supports your purchase of a home with a $5k bonus.
  • Company Trips. Each time we hit our goals, we fly to a new destination.
  • 3 Year Island Getaway. You and a guest get a 5 star beach vacation.
  • 5 Year Sabbatical. Take 10 days off to reward your time in the office.
  • Donation Match. We match you dollar-for-dollar up to $250/year, and up to $1,000/year after 5 years.
  • Pet Friendly Office (select locations).
  • Stock Appreciation Rights. As Spreetail grows, so does your bank account.
  • Leadership Development. We invest in making you a stronger team member.

Equal Opportunity EmployerSpreetail is an equal opportunity employer that hires based on stellar qualifications, positive attitude, and exemplary work ethic rather than factors like age, gender, race, nationality, religion, or sexuality.

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Location

Spreetail's office is located at 4th and Congress, right in the heart of downtown Austin.

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