Senior Acquisitions Marketing Manager

| Austin | Hybrid
Sorry, this job was removed at 11:06 a.m. (CST) on Tuesday, November 20, 2018
Find out who's hiring in Austin.
See all Marketing jobs in Austin
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

A Cloud Guru is the world's leading provider of online IT education. We focus on providing high-quality, affordable and engaging on-demand video courses to hundreds of thousands of professionals. We help our students learn new skills, gain valuable industry certifications, and excel in their careers.

It’s an exciting time at A Cloud Guru - we’ve taught over 600,000 students since our inception 3 years ago; received US venture capital funding with a recent $2M raise in May; and we're now focusing on building out our B2B feature set and product offering. 

We're a place for creativity, empowerment, and trust. It’s somewhere that you can do your best work. We were founded by two brothers who wanted to disrupt traditional training by providing affordable virtual training to students that may not have had the same opportunity otherwise. Our brand is down-to-earth, empowering, and relatable. A Cloud Guru is built on empathy and creativity.

What we're looking for

As our Acquisition Marketing Manager, your job is to bring students to and through the front door. You'll work to utilize all platforms, channels, and tactics to convert high quality, high intent traffic to A Cloud Guru. 

Your key responsibilities will include:

  • Identify logical segments of the market, based on data, to develop and deploy direct response campaigns
  • Own site conversion analytics / marketing-conversion funnel
  • Optimize marketing resources to support best performing activities (channels, campaigns, messages)
  • Identify and optimize user paths to most seamlessly achieve goals
  • Own the relationship with the paid media, SEO, and CRO agencies
  • Work closely with front-end dev to build assets and optimize the marketing website
  • Gain, maintain and proliferate an intimate knowledge of our buyers and their most pressing challenges, through market analysis, research and direct buyer/influencer interaction
  • Optimize SEO and PPC strategies.
  • Work closely with Product Marketing for messaging/positioning and internal creative services teams to build assets required to execute your programs
  • Fully responsible for conversion rate optimization from website visit to conversion

What you'll need in order to be successful:

  • Bachelor’s degree or equivalent experience
  • 5+ years of marketing experience with a focus on both B2C and B2B clients - focus on software/SaaS model preferred
  • Thorough understanding of marketing funnel, conversion metrics, SaaS revenue model
  • Experience with Google Analytics and other data platforms
  • Program management and hands on tactical experience
  • Bonus points if you’ve worked with AWS, Google Cloud, or other cloud providers!

Working with us

Our people matter to us. We know everyone has family and friends and for that reason our employees receive 20 days (4 weeks) of leave each year. We understand that time away from work is important and we know well-rested and well-rounded people make better decisions…and ultimately are more productive when at work!

We pay commensurate with experience and we make sure you’re looked after when it comes to benefits.

Our Crew

Our team is spread across the globe - mainly in the US and Australia. Our Marketing and Brand teams work together in Austin, Texas.

For this position we will need you to join our team in our offices in Austin, Texas. We prefer hands on collaboration so this position is not available for remote workers. Unfortunately we're unable to sponsor people into the US at this time.

We are a fast-growing team with big ambitions. We need people who can help us build a solid foundation for the future. If you want to make a difference in a fast-growing team, now is the time to join.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • Vue.JsLanguages
    • NGINXLanguages
    • ReactLanguages
    • NodeLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • JestFrameworks
    • JupyterFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • .NETFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Monday.comManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Feed off the energy of Downtown Austin. Sit in the grass of the Capital, talk business over Medici coffee, and become a regular at a local lunch spot!

An Insider's view of Pluralsight

How would you describe the company’s work-life balance?

Oh, it is incredible here. Pluralsight constantly reminds me how important I am to the company both personally and professionally. Pluralsight creates a space where I can work, grow, and connect with similar people in so many different parts of the world while still leaving enough room for me to focus and find joy in my personal life as well.

Chris (he/him)

Executive Assistant to the CMO

What's the biggest problem your team is solving?

The goal of a user profile is to provide a sense of identity in a personalized and centralized portfolio. Today, users provide this data in many different ways throughout the platform. Our greatest challenge is to build a unified profile with a centralized view of a user’s data to paint one clear picture of all their interactions in the platform.

Anesha (she/her)

Senior Product Manager | seeColor ERG Chair

What does career growth look like on your team?

We embrace a mindset of continuous improvement and encourage team members to take ownership of their careers. As part of that, we advise leaders and team members to co-create development plans. Whether it be up-skilling, re-skilling, or expanding their influence we believe in investing skills development and facilitating growth experiences.

Ai-ling (she/they)

SVP of Skills Content Platform

What makes someone successful on your team?

A successful individual brings their true self to work. Teams do not benefit from a group that contains like minded individuals from similar backgrounds. We learn so much from each other and about ourselves when we have a team with diverse ways of thinking and experiences. It also creates a healthy, challenging environment that befits the company.

M.A. (she/her)

Sr. Manager, Product & Technical Support

What are Pluralsight Perks + Benefits

Pluralsight Benefits Overview

LIVE YOUR BEST LIFE
In and out of the office

UNLIMITED PAID TIME OFF
Take time off when you need it. And we actually want you to use it.

SUMMER FRIDAYS
Enjoy five Fridays off during the summer months in your respective region.

PARENTAL LEAVE
Welcome your newest addition, whether by birth or placement, with 16 weeks of leave + 6 weeks of flex return.

WELLNESS
Stay on your A-game with standing desks and gym reimbursements.

MEDICAL COVERAGE
Comprehensive medical, dental and vision coverage with a few medical plan options to give you, your spouse or domestic partner and your children flexibility. Plans include mental health, infertility, bariatric, and acupuncture coverages.

TOTAL REWARDS
Feel appreciated with fair salary, bonus plans and 401k matching with immediate vesting.

OFFICE (AND HOME OFFICE) PERKS
Level-up office life with a snack wall, catered lunches and free massages, or for remote employees, make work from home work for you with our Remote Workspace Reimbursement program

TUITION REIMBURSEMENT
Learn something new and let us help you with the bill.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Women @ Pluralsight, seeColor, PRIDE @ Pluralsight
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Even when your office is your living room, it can be good to get away from it. All Gurus get four weeks paid time off, 10 sick days, and enough holidays to make a banker blush.
Paid volunteer time
Paid holidays
We offer all employees paid time off for all major holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Pluralsight reimburses up to $50 per month for health and fitness services and activities.
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

More Jobs at Pluralsight

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about PluralsightFind similar jobs like this