Senior Brand Manager

| Austin | Remote | Hybrid
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Role Summary:
We are looking for a passionate, creative, and data-driven Senior Brand Manager to join our fast-growing team. This person will be responsible for working both strategically and tactically to develop inKind's brand equity and in doing so, drive long-term revenue growth.
Responsibilities:

  • Develop and execute the inKind brand strategy to grow our brand in the US market
  • Own and develop the visual representation of the brand and the brands verbal tone and reinforce adoption of brand vision, brand guidelines and value proposition internally and externally
  • Deliver and support brand strategy and business development with brand activation plans, including PR, content marketing, events marketing and paid media strategies
  • Sustain an evergreen nationwide brand campaign while creating specific geo-targeted market campaigns for brand awareness and cross-sell
  • Develop and execute a co-branding strategy that helps inKind connect the dots between it's own brand and merchant marketing
  • Manage inKind branded social media channels to improve social media recognition and reputation
  • Implement processes and procedures to ensure best practices and quality of deliverables
  • Define and report key metrics to monitor user experience and digital marketing effectiveness including ROI
  • Collaborate across departments to reinforce the brand value in all areas of the business, including sales, product, and more
  • Create an environment that fosters creativity, high performance, and structure
  • Know how to tell a good story


Requirements

  • 7+ years of experience in marketing or branding, leading brand and MarCom for a consumer brand
  • Bachelors degree in a marketing-related field
  • Proven track records of building consumer brands in small and nimble environments
  • Ability to operate with a data-driven mindset and track to brand-themed KPIs
  • Strategic thinking and planning skills with a high proficiency in developing project plans and creative briefs
  • Agency experience a plus
  • Experience working both independently and in a team-oriented, collaborative environment
  • Incredible organizational skills, attention to detail, and ability to multitask


Compensation/Benefits

  • Medical/Dental coverage plan
  • Flexible vacation and remote work policies
  • Career development training opportunities
  • Office-catered lunches and snack


inKind is an Equal Opportunities Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please reach out at [email protected].

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • SalesforceCRM
    • SendGridEmail
    • CordialEmail
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Right in the heart of downtown Austin!

An Insider's view of inKind

What’s the vibe like in the office?

We're a collaborative, hard-working and ambitious team! We enjoy spending time together and celebrating each other's achievements. One of our values is to call out achievements big or small, which is something we practice regularly at all levels of the company. We're a very positive place to work (and being dog-friendly helps with that)!

Ellie

Head of People

What's the biggest problem your team is solving?

We've reached a pivotal moment in scale with the amount of users and clients joining our platform. We're wildly excited to release our new discovery portal and app that will create an expansive and connected network making it even easier for our users to discover new venues and unique restaurant events only accessible to our network.

Marcus

Head of Product

What makes someone successful on your team?

We are a team of doers who get things done in a collaborative environment. We move as one unit working closely to accomplish the team’s goals that, in turn, make inKind very successful. We ask questions (a lot of questions), make mistakes, and learn from every decision we make - evolving as a team as we learn from the past and plan for the future.

Matt

Chief Revenue Officer and Co-Founder

How do you collaborate with other teams in the company?

The team I’m on is oftentimes the first interaction a client has with inKind. That can be a lot of pressure, but the encouragement to speak up & collaborate across teams means that I have a solid understanding of team goals as well as the goals of the company. The more I interact with teams adjacent to mine, the better prepared I am.

Emma

Mid-Market & Enterprise Account Executive

What are inKind Perks + Benefits

Culture
Volunteer in local community
inKind participates in local volunteer opportunities such as LifeWorks gift drive over the holidays.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
Diversity
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
inKind pays for short-term disability insurance for our employees.
Dental insurance
Vision insurance
Health insurance
Wellness programs
Team workouts
A few of our team members are training for the Austin Half Marathon and 5k together! One of our founders organized running schedules for any team members who want to train together.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
For qualifying employees, inKind has a generous child care benefit plan that pays approved child care providers $500/month for the first two years of a child's life.
Generous parental leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

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