Senior Content Marketing Manager

| Austin

Your mission:

The Senior Content Marketing Manager is a strategic role designed to lead and implement Shopgate’s global content strategy. You will be responsible for creating and maintaining global content strategies that align with and provide traction to meet Shopgate’s company goals. In the first 6 months to a year of this role, you will be an individual contributor as well as a strategic leader - Shopgate is looking for team members that are ready to roll up their sleeves and do what it takes to help the company succeed! This role owns all things content at Shopgate - from the website, to blogs, white papers, emails, social media and the overarching implementation strategy of these mediums. You will work directly with the Global VP of Marketing and collaborate daily with the globally-distributed marketing team. 

What you’ll do on a daily basis: 

  • Define and create content marketing strategies and plans based on company-wide goals that support and extend marketing initiatives.
  • Understand the customer’s buying journey and evaluate how we can better leverage content to move prospects deeper into the funnel.
  • Build an effective, scalable and efficient content marketing engine, including deploying mission critical tools, processes and systems.
  • Help marketing and partner teams determine high-value audience segments by enhancing persona and cohort definitions, drive content planning aimed at these audiences. 
  • Create and drive high-quality production of content, including website copy, outbound email messaging, blog posts, customer case studies, thought leadership white papers, etc.
  • Work with the Global VP of Marketing to create and maintain a content calendar that aligns with internal and external stakeholders, working closely with sales and product, as well as strategic business partnerships.
  • Work with digital and SEO teams to implement strategies that improve keyword rankings, drive web traffic and deliver leads.
  • Track and analyze content performance and marketing funnel growth against departmental and company goals to iterate on and advance the global content strategy, including analyzing web metrics and dashboards with an emphasis on driving Marketing Qualified Leads (MQLs) for the business.
  • Provide leadership to develop innovative content strategies, track and optimize content performance, review others’ work and train others in development of powerful content.

The right fit: 

  • 5+ years of professional experience in a comparable position, preferably in e-commerce or retail technology
  • Degree in Marketing, PR, Journalism, Communications or a related field 
  • Proven success in the design and implementation of content strategy campaigns, including buyer personas and content journey maps
  • Collaborative approach and ability to iterate based on analytics and input from sales, product and partner teams
  • Detail oriented self-starter with the ability to work independently to meet deadlines
  • Nice to have: Experience with Salesforce, sales pipeline methods, marketing automation software (we use ActiveCampaign), video and ebook creation

The job is right for you if: 

  • You are a storyteller, creative and collaborative strategist that excels in the player and coach role 
  • You want the opportunity to play a key role in shaping Shopgate’s global marketing strategy and writing your own success story
  • You desire flat hierarchies and meritocracy which give you the opportunity in an exciting international environment to develop yourself quickly, both personally and professionally
  • You want a work environment in which personal responsibility and team spirit complement each other and which is characterized by open communication
  • You excel in a remote-friendly environment including flexible working hours, unlimited PTO policy, full healthcare benefits coverage, 401k program, plus more perks! 

** Shopgate has offices in Germany and Austin, TX. This role is US based and a Texas location is preferred but remote/work from home candidates will also be considered

Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • CakePHPFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • RedisDatabases
    • Aha!Management
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

Our Austin office is located in the vibrant West Campus area with plenty of coffee shops, lunch spots, walkability and quick access to downtown.

An Insider's view of Shopgate

What’s the vibe like in the office?

The Shopgate office is both social and productive. We have an open office layout that makes it easy to communicate, plus ping pong, snacks, and living areas for breaks!

Shanleigh

Technical Writer

How do you collaborate with other teams in the company?

Having offices in Germany and the US, we use a wide variety of collaboration tools such as Slack & Hangouts. Everyone is approachable so sometimes we just pick up the phone if something requires immediate attention. For Brainstorming sessions, we use Jamboards & Google docs. We also ensure all collaboration is documented for access.

Aviral

Product Manager

What makes someone successful on your team?

As a Senior Customer Success Manager it is crucial to be merchant and customer focused to be successful. Not only are we providing first-class service for our merchants but we have to consider their customers and the user-experience. We are mobile experts who just happen to be fast-paced problem solvers!

Natalie

Sr. Customer Success Manager

How do your team's ideas influence the company's direction?

From day one I have involved every individual on my team, from top to bottom, in conversations on what works and what doesn't work. They are encouraged and empowered to develop solutions that work for them to the benefit of the team as a whole. Eliminating top-down only decision making energizes everyone!

Ken

VP of Customer Success

How does your team reward individual success?

Since we are in a smaller office, everyone is very aware of what other people are working on. When you achieve something great it's awesome to be congratulated by everyone in the office and feel the genuine interest in what you accomplished.

Alec

Account Executive

What are Shopgate Perks + Benefits

Shopgate Benefits Overview

At Shopgate, our employees are our greatest asset and we do our best to make sure they're well taken care of. From an "open" PTO policy, paid maternity leave, and a full suite of medical, vision, and dental plans to a fully stocked kitchen, unlimited drinks, and team lunches, we want every Shopgate employee to have the resources and benefits they need to achieve success in work and life.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Shopgate offers a flexible spending account through Discovery Benefits to cover out of pocket expenses with a pre-tax monthly contribution.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of paid parental leave for the primary caretaker, this runs concurrently with FMLA up to 12 weeks.
Flexible Work Schedule
Shopgate provides employees with a flexible work schedule for those early birds and late risers.
Remote Work Program
Work remotely from home on occasion as needed.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Shopgate has an “open” PTO policy. Take whatever time you need, just make sure your manager approves it and your work is covered.
Paid Volunteer Time
We believe in giving back to the community, so Shopgate employees often take an afternoon off around the holidays to volunteer at the Central Texas Food Bank.
Paid Holidays
Shopgate allows employees paid time off to observe most major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
We always have a german keg tapped and ready to enjoy.
Casual Dress
We're casual around here, so come as you are!
Commuter Benefits
Shopgate helps employees get to work by providing up to $60 in public transportation reimbursement or $60 to offset the cost of a parking pass for the on-site garage.
Company Outings
Each department has regular team outings and happy hours. As a company, we have both a summer party and a holiday party to get together and celebrate our success.
Game Room
We have Golden Tee, ping pong and a foosball table in the foyer for employees to enjoy.
Stocked Kitchen
We have the luxury of enjoying a fully stocked kitchen to keep ourselves full and hydrated daily.
Happy Hours
We have monthly company-wide happy hours both in office and at local bars.
Parking
We have an on-site parking garage.
Fitness Subsidies
Shopgate offers a discount membership at Golds Gym.
Professional Development Benefits
Lunch and learns
Shopgate hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
More Jobs at Shopgate6 open jobs
All Jobs
Marketing
Product
Sales