Senior Data Analyst, Marketing
Do you love analysis? Really love analysis? How about vacations, do you love vacations too? Want a job where you can swipe right for both analysis and vacations? If so, then Vrbo has a Senior Data Insights Analyst role for you! The Senior Data Insights Analyst in Marketing is someone who is passionate about learning our business using data, technology and analytics to provide valuable data insights to drive the company’s critical business decisions.
What You'll Do
Provide recommendations to the growth marketing and product teams on how to improve and drive marketing performance
Improve our ability to synthesize and extract insights from large volumes of data, especially marketing attribution models, lifetime value calculations and incrementality test analyses
Turn data-based observations and insights into hypotheses through analytical rigor, leading to new A/B/multivariate/lift testing opportunities
Be a Vrbo data guru for programmatic marketing – a point of contact for data questions and insights on our programmatic data model, including integration with key vendors and marketing partners
Monitor marketing performance trends across the VRBO worldwide network, identify breaks in trends, understand underlying drivers, and surface opportunities and threats
Partner with Product and Marketing managers to address complex business questions and provide insightful analysis through strong storytelling capabilities to both technical and non-technical stakeholders
Leverage strategic marketing partnerships with Google and other publishers to derive marketing insights
Who You Are
Proven experience of using relational databases and big data via writing performant queries in SQL against multi-terabyte and billion row datasets in EDW, AWS and Hadoop environments
Strong SQL skills are required (MSSL, BQ, Hive)
Strong skills in Tableau, R, Python required for data analysis, structuring, transforming and visualizing
Innovative, global thinker & great teammate
Statistical knowledge and modeling experience preferred
Background and Experience:
Bachelor's in an analytical field (e.g. Marketing Science, Computer Science, Mathematics, Statistics, Economics) and 5+ years of experience OR Master’s in an analytical field and 3+ years of experience
Ability to work independently with high-level direction, a willingness to engage with partners across many disciplines
Working knowledge of marketing metrics, attribution models, and advanced experimentation preferred (DoubleClick stack preferred, Salesforce, VisualIQ, Neustar)
Familiarity with eCommerce, web analytics and big data and visualization platforms (Google Analytics, Adobe Analytics, Tableau, Looker, BigQuery, Qubole) preferred
Consistent ability to produce quality, accurate and highly detailed work products
Benefits & Perks:
- Competitive health and insurance benefits.
- Competitive salary.
- Annual target bonus or commission.
- Parental leave for up to 20 weeks (dependent on eligibility).
- Paid vacation and sick time.
- Employee Stock Purchase Program.
- Free snacks and beverages.
- Frequent company update talks with our leadership team.
- Free listing on VRBO.com.
- Electronic, adjustable stand-up desk.
- Discounted Metro & Rail pass.
- Casual dress.
Why Join Us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.
Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.