Senior Demand Generation Manager

| Austin

Your mission: 

Shopgate is hiring a Senior Demand Generation Marketing Manager that will be responsible for top of funnel lead generation and marketing pipeline creation. We’re looking for someone who can drive lead generation, as a strategic planner and individual contributor. Shopgate is searching for team members that are ready to roll up their sleeves and do what it takes to help the company succeed! This role will be responsible for executing marketing campaigns that engage with prospective clients and brings the Shopgate brand to life through various channels to ensure annual revenue goals are met. 

What you’ll do on a daily basis: 

  • Own the strategy, planning and execution of demand generation programs across all channels
  • Maintain a detailed roadmap of activities including dependencies and future goals
  • Track, analyze and optimize volume lead generation programs across geographies, report on funnel metrics and sales pipeline
  • Track and analyze website traffic and digital program effectiveness to determine ROI and prioritize resources
  • Coordinate with sales teams to ensure alignment and create feedback loop between sales and marketing teams
  • Create, maintain and analyze pipeline dashboards in Salesforce and deliver in the form of weekly status reports
  • Develop and update profiles of key buyers including demographics, attitudes, motivations, technology knowledge and business functions.
  • Develop buyer’s journeys to guide the marketing strategy and planning
  • Continually research and find creative lead generation channels, properties, communities and technology to drive more qualified leads and segment them to optimize results
  • Develop and maintain project schedules and co-own content calendars
  • Gather, consolidate and resolve feedback from internal reviewers and approvers
  • Work cross-functionally with sales and product marketing to ensure optimal implementation of various marketing materials within demand generation programs

The right fit: 

  • 5+ years of marketing experience and at least 3 in a lead-generation role 
  • Passion for B2B SaaS solutions, connecting customer needs with product capabilities, and driving performance results
  • Wizard with Salesforce and marketing automation software (we use ActiveCampaign) and love to use creative tools/tactics to move prospects through the buyer’s journey
  • Self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
  • Enjoy solving problems and good at crafting solutions
  • Like getting your hands in day-to-day tasks to get things done
  • Communicate clearly and effectively with cross functional groups and senior management

The job is right for you if:

  • You want opportunity to play a key role in shaping Shopgate’s global marketing strategy while directly impacting the company’s revenue generation
  • You desire flat hierarchies and meritocracy which give you the opportunity in an exciting international environment to develop yourself quickly, both personally and professionally
  • You want a work environment in which personal responsibility and team spirit complement each other and which is characterized by open communication
  • You excel in a remote-friendly environment including flexible working hours, unlimited PTO policy, full healthcare benefits coverage, 401k program, plus more perks! 


** Shopgate has offices in Germany and Austin, TX. This role is US based and a Texas location is preferred but remote/work from home candidates will also be considered.

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Technology we use

  • Engineering
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Location

Our Austin office is located in the vibrant West Campus area with plenty of coffee shops, lunch spots, walkability and quick access to downtown.

An Insider's view of Shopgate

What’s the vibe like in the office?

The Shopgate office is both social and productive. We have an open office layout that makes it easy to communicate, plus ping pong, snacks, and living areas for breaks!

Shanleigh

Technical Writer

How do you collaborate with other teams in the company?

Having offices in Germany and the US, we use a wide variety of collaboration tools such as Slack & Hangouts. Everyone is approachable so sometimes we just pick up the phone if something requires immediate attention. For Brainstorming sessions, we use Jamboards & Google docs. We also ensure all collaboration is documented for access.

Aviral

Product Manager

What makes someone successful on your team?

As a Senior Customer Success Manager it is crucial to be merchant and customer focused to be successful. Not only are we providing first-class service for our merchants but we have to consider their customers and the user-experience. We are mobile experts who just happen to be fast-paced problem solvers!

Natalie

Sr. Customer Success Manager

How do your team's ideas influence the company's direction?

From day one I have involved every individual on my team, from top to bottom, in conversations on what works and what doesn't work. They are encouraged and empowered to develop solutions that work for them to the benefit of the team as a whole. Eliminating top-down only decision making energizes everyone!

Ken

VP of Customer Success

How does your team reward individual success?

Since we are in a smaller office, everyone is very aware of what other people are working on. When you achieve something great it's awesome to be congratulated by everyone in the office and feel the genuine interest in what you accomplished.

Alec

Account Executive

What are Shopgate Perks + Benefits

Shopgate Benefits Overview

At Shopgate, our employees are our greatest asset and we do our best to make sure they're well taken care of. From an "open" PTO policy, paid maternity leave, and a full suite of medical, vision, and dental plans to a fully stocked kitchen, unlimited drinks, and team lunches, we want every Shopgate employee to have the resources and benefits they need to achieve success in work and life.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Shopgate offers a flexible spending account through Discovery Benefits to cover out of pocket expenses with a pre-tax monthly contribution.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of paid parental leave for the primary caretaker, this runs concurrently with FMLA up to 12 weeks.
Flexible Work Schedule
Shopgate provides employees with a flexible work schedule for those early birds and late risers.
Remote Work Program
Work remotely from home on occasion as needed.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Shopgate has an “open” PTO policy. Take whatever time you need, just make sure your manager approves it and your work is covered.
Paid Volunteer Time
We believe in giving back to the community, so Shopgate employees often take an afternoon off around the holidays to volunteer at the Central Texas Food Bank.
Paid Holidays
Shopgate allows employees paid time off to observe most major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
We always have a german keg tapped and ready to enjoy.
Casual Dress
We're casual around here, so come as you are!
Commuter Benefits
Shopgate helps employees get to work by providing up to $60 in public transportation reimbursement or $60 to offset the cost of a parking pass for the on-site garage.
Company Outings
Each department has regular team outings and happy hours. As a company, we have both a summer party and a holiday party to get together and celebrate our success.
Game Room
We have Golden Tee, ping pong and a foosball table in the foyer for employees to enjoy.
Stocked Kitchen
We have the luxury of enjoying a fully stocked kitchen to keep ourselves full and hydrated daily.
Happy Hours
We have monthly company-wide happy hours both in office and at local bars.
Parking
We have an on-site parking garage.
Fitness Subsidies
Shopgate offers a discount membership at Golds Gym.
Professional Development Benefits
Lunch and learns
Shopgate hosts lunch and learn meetings once per month.
Cross functional training encouraged
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