Senior Demand Generation Manager
About the Position
Do you want to work at a high-growth company where your impact is seen and rewarded? Are you looking for the autonomy to do your best work? We are seeking an experienced and results-oriented senior demand gen marketer to join our growing Marketing team. In this role, you will be responsible for implementing best-in-class demand generation tactics to drive pipeline and revenue growth for Rev.com products.
As a senior individual contributor on the Marketing team, you will align with Sales, Revenue Operations, and Product Marketing to strategize, build, execute, and measure demand gen campaigns across multiple buyer personas and stages in the buying cycle. This includes the ownership and execution of demand related programs across channels including but not limited to SEM, SEO, paid social, display, content syndication, etc. with the goal of increasing qualified leads, pipeline, and ultimately bookings for our sales team.
A successful applicant will be a self-starter who finds both collaboration and critical thinking equally compelling. This candidate would benefit from joining an agile and innovative marketing team and would drive our demand generation strategy for Rev.com products across the organization.
Responsibilities
- Build and execute end-to-end demand generation programs aligned to sales priorities and revenue targets, including but not limited to ABM, SEM, SEO, email, paid social, display, content syndication, webinars, lead nurture programs, and more
- Develop and execute campaign strategies that achieve quarterly pipeline goals, driving leads, MQLs, and opportunities for sales
- Collaborate with the product marketing team on the development of content, marketing assets, and collateral to support demand generation initiatives at all stages of the buying cycle
- Develop and nurture a close relationship with sales to align on targets, campaigns, lead management, and lead follow-up strategies
- Work closely with the Revenue Operations team to develop full-funnel reporting and optimize demand generation funnel conversion rates
Qualifications
- 5+ years B2B marketing experience with at least 2-3 years of experience in demand generation or growth
- Hands-on execution, management, measurement, optimization of digital media campaigns with B2B and SaaS products
- Successful track record of planning and rolling out marketing campaigns and the ability to identify and implement scalable process improvements using a data-driven approach
- Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment
- Strong proficiency with marketing automation and CRM tools like Salesforce and Pardot
- A creative thinker that is comfortable bringing new ideas to the table
- Bachelor's degree or equivalent experience
Life at Rev
Rev is a profitable, growth-stage startup that specializes in meeting the speech-to-text needs of hundreds of thousands of customers annually through its unmatched combination of the world's most accurate speech AI and the world's largest community of freelancers working side-by-side.
Rev's suite of products includes transcription, captioning, subtitling, as well as a live-captioning app for Zoom video conferencing. Rev also boasts seamless integrations with YouTube and Vimeo, as well as custom APIs for enterprise clients who need novel speech-to-text solutions.
Founded in 2010 by five MIT alumni, Rev has raised millions of dollars in venture capital from top Silicon Valley VCs and experienced exceptionally rapid growth, both internally and externally. Rev was recently named by Forbes as one of America’s Most Promising Artificial Intelligence Companies and is a destination for the world's foremost engineers and speech scientists.
Our promise is to create great work from home jobs, powered by AI. Our vision is to transcend all barriers of communication. Joining Rev means joining a team of smart, passionate, and friendly people with different backgrounds, shared ideas, and similar goals. Oh, and tons of perks!
- Get Paid: Be competitively compensated by a well-funded startup. Enjoy full benefits, options, and a 401k.
- Desk Budget & Office Equipment: Rev will provide you with a new laptop. You will also have a budget to outfit your workspace.
- Make a Difference: Be measured by your impact, not your effort. Help create real jobs for real people.
- Work Where You Want: For most roles, be free to stay at home, come to the office, or work from a coffee shop.
- Have Fun: Plan and participate in events like field day, baseball games, ski trips and happy hours.
- Stretch Yourself: Learn new skills, talk to customers, drive product improvements, or learn to design. We will push you to your limits.
We encourage and celebrate different perspectives regardless of gender, gender identity or expression, age, race, origin, religion, caregiver status, disability, ethnicity, veteran status, or sexual orientation. Multiple points of view fuel our innovation and connect us closer to Revvers, our customers and each other.
Rev is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Rev.com's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.
*We are interested in every qualified candidate who is eligible to work in the United States.
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