Senior Demand Generation Manager
About Dealerware:
Dealerware is modern fleet management for the modern retailer. We are proud to be one of the hottest software companies in the automotive sector. By combining a modern-approach with fresh design thinking, Dealerware’s industry-leading SaaS platform enables best-in-class fleet management and mobility for top automotive dealerships and manufacturers. Three years ago, we burst onto the scene with a promise to reduce costs and elevate the customer experience at automotive dealerships. Today, we’re experiencing 100% YOY growth and are positioned to truly change the way the world hits the road. Across the automotive ecosystem, there’s hundreds of billions of dollars at stake. And we’re right in the swell of it.
Dealerware currently manages fleets for 28 automotive brands and 10 of the top 10 dealer groups in the country. With a recent expansion into international markets, our growth trajectory continues to be within the top 1% of SaaS businesses.
Dealerware is searching for a Demand Generation Manager to join their Austin, TX-based marketing team. The role will be responsible for demand generation programs and tactics for our connected vehicle platform.
The ideal candidate is an expert in B2B tech marketing, has experience working with and managing outside agencies, and is an analytical yet creative hands-on marketer with a passion for demand generation and automative.
They are highly collaborative and have a strong track record of planning, building and managing large-scale campaigns. They’re excited by the challenge of working cross-functionally at a fast-paced, hyper-growth company. This is a high-visibility, high-impact role where they will partner closely with other marketing and sales teams to drive awareness, demand, pipeline and bookings.
Role and Responsibilities:
- Quickly achieve high-level knowledge of the Dealerware platform and deep understanding of our positioning statements, buyer personas, and business needs
- Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy
- Work in tandem with the Product Marketing and Brand teams to strategize and execute email campaigns, engagement and nurturing, digital advertising, webinars, sales enablement, direct mail, trade shows, social media, and more
- Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity
- Ownership of monthly health plan marketing metrics and goals, reporting on number of budgets vs. actual MQL, conversions, conversion points, and moreUtilize Hubspot and ABM platforms, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), and more
- Works closely with the Sales leadership on strategy, sales plays, and campaigns
- Assist in maintaining sales and marketing data integrity.
Experience and Skills:
- BS/BA required
- Deep understanding of SaaS B2B and B2B2C marketing
- 5+ years of demand generation experience
- ABM platform (e.g. Demandbase) proficiency preferred
- Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams
- Exceptional ability to write and produce engaging content, able to write quickly and concisely for non-technical audiences, writing samples required
- Experience with Salesforce and Hubspot
- Background in automotive or automotive technology industry is preferred
Dealerware offers you:
- Competitive base salary with bonus incentive eligibility
- Full benefits (medical, dental, vision, 401K) + FREE telehealth (includes therapy visits)
- Training for all employees provided in Udemy
- Tuition Reimbursement and continuing education
- Unlimited paid vacation policy
- 100% remote work (during COVID). Hybrid model anticipated post-COVID (can be largely remote)
- Modern office and a dynamic team in downtown Austin with free parking
- Friendly, small company environment with a progressive culture and somewhat flexible hours
- Backed by Audi, a 111-year-old automotive industry leader
- Semi-flat organizational structure that ensures your influence on products we build
- Discounts on Silvercar rentals and participation in an Audi Lease Program
IND 123
Dealerware is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Dealerware's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.
*We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.