Senior Demand Generation Manager at Cognite
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At Cognite, the Digital Marketing team plays a vital role in defining the company's demand generation and inbound marketing strategy, digital presence, and carrying out its execution globally. Our areas of responsibility include demand generation through paid media, email marketing, management of marketing automation, website optimization (CRO), and analytics.
The Digital Marketing team at Cognite is a growing team currently consisting of five committed and passionate digital marketers, MarTech and UX professionals. The Senior Demand Generation Manager will be the first team member in North America and located in Austin.
What you’ll do
- Ownership of business-critical KPIs for North America when it comes to demand generation by:
- Develop and define the demand generation strategy, channel mix, and tools.
- Maintain and manage the execution of demand generation plans, aligned with business goals for North AmericaDefine the inbound marketing and sales funnel tailored to the local market.
- Ensure that content reaches the right part of the sales funnels at the right time.
- Manage paid media and email campaigns by working together with agencies
- Leverage marketing automation tools for lead scoring and follow up
- Measure, analyze, and report on campaign performance back to management and other relevant teams to continuously optimize prioritization for demand generation collectively.
Who You Are
- 6+ years of experience from B2B Marketing, demand generation, and/or digital marketing from B2B tech companies with excellent commercial understanding and familiarity with the enterprise software buyer’s journey
- Familiar and comfortable with working at a high-growth company
- Able to prioritize according to the company’s growth goals + a “can do” attitude when it comes to getting the right things done at the right time
- Familiarity with adjacent teams/disciplines of sales and marketing
- You have excellent communication skills and are able to communicate with other teams effectively “in their language”
- Strong knowledge in industry-standard marketing analytics and marketing automation tools such as Marketo, Pardot or HubSpot is desirable
- Experience from media or digital agency a plus
- Experience working with data products a major plus
What Makes Us Great
- An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
- High level of autonomy, ability to influence decisions and to learn from mistakes
- Work along side a driven, engaging team with in-depth software expertise and industry experience
- Opportunity to join [email protected] for social, community, and diversity initiatives
- Focus on agility and speed, openness, togetherness, impact, and obligation to speak up
- Join a team that truly lives their values and brings their whole selves to Cognite --> watch some of our Cognite Voices Katrine Tjølsen, Petter Reistad.
Perks & Benefits
- Competitive Compensation + 401(k) with employer matching
- Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
- Unlimited PTO + flexibility to enjoy it
- Paid Parental Leave Program
- Learning & Development Stipends
- Global Mobility & Exchange Program
- Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
Cognite is a global industrial SaaS company that was established with one clear vision: to rapidly empower industrial companies with contextualized, trustworthy, and accessible data to help drive the full-scale digital transformation of asset-heavy industries around the world. Our core Industrial DataOps platform, Cognite Data Fusion™, enables industrial data and domain users to collaborate quickly and safely to develop, operationalize, and scale industrial AI solutions and applications to deliver both profitability and sustainability. Visit us at www.cognite.com and follow us on Twitter @CogniteData or LinkedIn: https://www.linkedin.com/company/cognitedata
Equal Opportunity
Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion.
We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.
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