Senior Demand Generation Manager at Cognite

| Austin
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At Cognite, the Digital Marketing team plays a vital role in defining the company's demand generation and inbound marketing strategy, digital presence, and carrying out its execution globally. Our areas of responsibility include demand generation through paid media, email marketing, management of marketing automation, website optimization (CRO), and analytics. 

The Digital Marketing team at Cognite is a growing team currently consisting of five committed and passionate digital marketers, MarTech and UX professionals. The Senior Demand Generation Manager will be the first team member in North America and located in Austin.

What you’ll do

  • Ownership of business-critical KPIs for North America when it comes to demand generation by:
  • Develop and define the demand generation strategy, channel mix, and tools.
  • Maintain and manage the execution of demand generation plans, aligned with business goals for North AmericaDefine the inbound marketing and sales funnel tailored to the local market.
  • Ensure that content reaches the right part of the sales funnels at the right time.
  • Manage paid media and email campaigns by working together with agencies
  • Leverage marketing automation tools for lead scoring and follow up
  • Measure, analyze, and report on campaign performance back to management and other relevant teams to continuously optimize prioritization for demand generation collectively.

Who You Are

  • 6+ years of experience from B2B Marketing, demand generation, and/or digital marketing from B2B tech companies with excellent commercial understanding and familiarity with the enterprise software buyer’s journey
  • Familiar and comfortable with working at a high-growth company
  • Able to prioritize according to the company’s growth goals + a “can do” attitude when it comes to getting the right things done at the right time
  • Familiarity with adjacent teams/disciplines of sales and marketing
  • You have excellent communication skills and are able to communicate with other teams effectively “in their language”
  • Strong knowledge in industry-standard marketing analytics and marketing automation tools such as Marketo, Pardot or HubSpot is desirable
  • Experience from media or digital agency a plus
  • Experience working with data products a major plus

What Makes Us Great

  • An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
  • High level of autonomy, ability to influence decisions and to learn from mistakes
  • Work along side a driven, engaging team with in-depth software expertise and industry experience
  • Opportunity to join [email protected] for social, community, and diversity initiatives
  • Focus on agility and speed, openness, togetherness, impact, and obligation to speak up
  • Join a team that truly lives their values and brings their whole selves to Cognite --> watch some of our Cognite Voices Katrine Tjølsen, Petter Reistad.

Perks & Benefits

  • Competitive Compensation + 401(k) with employer matching
  • Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
  • Unlimited PTO + flexibility to enjoy it
  • Paid Parental Leave Program
  • Learning & Development Stipends
  • Global Mobility & Exchange Program
  • Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices

Cognite is a global industrial SaaS company that was established with one clear vision: to rapidly empower industrial companies with contextualized, trustworthy, and accessible data to help drive the full-scale digital transformation of asset-heavy industries around the world. Our core Industrial DataOps platform, Cognite Data Fusion™, enables industrial data and domain users to collaborate quickly and safely to develop, operationalize, and scale industrial AI solutions and applications to deliver both profitability and sustainability. Visit us at www.cognite.com and follow us on Twitter @CogniteData or LinkedIn: https://www.linkedin.com/company/cognitedata

Equal Opportunity
Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion. 
We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • AzureLanguages
    • ReactLibraries
    • JupyterFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Google CloudFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SAP HANADatabases
    • SnowflakeDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • ZoomInfoLead Gen

Location

Our company is located in the Domain with plenty of bars, restaurants, and shopping. Plus, the office is easy to get to with the Capital Metro.

An Insider's view of Cognite

How would you describe the company’s work-life balance?

I am amazed at the level of commitment Cognite has to its employees. I’ve never worked with a company before that placed such a focus on inclusiveness and diversity, not to mention the tremendous effort spent encouraging open communication between employees, managers, and the executive team.

Addy

Designer

What does your typical day look like?

Being a data scientist in industry solutions, my objective is to demonstrate to customers how we can create value using our product, Cognite Data Fusion. Typically, I spend most of my time developing models. This can include machine learning models, physics models, or a hybrid of both.

Anvar

Senior Data Scientist

What makes someone successful on your team?

We look for individuals who enjoy both -- 1) strategic (building) and 2) execution (doing). And demonstrate behaviors like -- a growth mindset, extreme ownership, proactiveness, and positivity / enthusiasm. One of the most important ingredients for success at Cognite is the value of "togetherness". We move quickly and efficiently as one global team

Cara

Vice President of People & Organization

What is your vision for the company?

Cognite has ambition to become the leading software company in the world, fundamentally changing the way heavy-asset company work. We will do that by helping the companies to put their data to work and improve their profitability and sustainability.

John Markus

CEO & Co-Founder

What are Cognite Perks + Benefits

Cognite Benefits Overview

- Competitive Compensation + 401(k) with 4% employer matching
- Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
- Unlimited PTO + flexibility to enjoy it!
- Paid Parental Leave Program
- Learning & Development Stipends
- Global Mobility & Exchange Program
- Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
- Focus on agility and velocity, openness, togetherness, impact, and curiosity
- Join a team that truly lives their values and brings their whole selves to Cognite

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

In addition to our amazing benefits and perks, we offer a CogFlex program where you chose when you want to come into the office (Austin & Houston).

We believe that every Cogniter should be able to structure their own work in a way that aligns well with the needs of their team, the clients, and Cognite overall and factors in their own effectiveness. And let’s be honest, we appreciate not needing to commute every day and working at home among furry friends!

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