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Senior Demand Generation Specialist

| Austin

 

Rapid7 is seeking a highly motivated and driven Senior Demand Gen Specialist to support the sales organization. Aligning to the central sales team across mid-market, named and enterprise accounts, your goal is to implement account-based marketing programs that lead to pipeline and revenue growth.

 

Key responsibilities include:

  • Work hand-in-hand with sales teams to plan, manage and execute campaigns that engage key accounts.
  • Act as liaison and key driver of information between sales and marketing. Ensure sales teams utilize marketing tools such as webinars, events, collateral and direct mailers.
  • Proactively drive campaign strategy and own the program calendar.
  • Collaborate with events team to understand in-territory event needs. Use Marketo to develop landing pages and email campaigns that drive strong event attendance.
  • Utilize and manage several ABM platforms/tools (Terminus, PFL, TechTarget Priority Engine, Execfile, DoGood, etc) to run highly targeted campaigns.
  • Track and measure all campaign ROI and funnel metrics, including opportunity creation and pipeline contribution.
  • Stay current with latest B2B marketing and ABM best practices, strategies and industry standards.

 

Required Experience & Skills

  • 4-6 years of experience working on account-based/ field marketing campaigns, working closely with the sales teams to generate qualified leads.
  • Proficient with marketing automation tools (Marketo, Eloqua or Hubspot) and CRM software (SFDC).
  • Experience with account-based marketing, campaign analysis, measurement and reporting.

 

Personal Qualities

  • Passionate about lead generation, marketing automation and working with sales.
  • Results oriented individual who thrives in a fast-paced environment.
  • Strong leadership skills and bias to action.
  • Communicates and presents ideas effectively.
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Location

Rapid7 is conveniently located in downtown Austin, with plenty of restaurants, bars, and public transport close by.

An Insider's view of Rapid7

What’s the vibe like in the office?

Has all the perks of a startup but well structured, goal driven, and supported growth as an employee from start to finish. Several places to relax or wind down after a call, and working in one of the most iconic buildings downtown. Welcome to the Austin office!

Chris

Senior Business Development Representative

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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