Senior Demand Generation Specialist

| Austin | Hybrid
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Rapid7 is seeking a highly motivated and driven Senior Demand Gen Specialist to support the sales organization. Aligning to the central sales team across mid-market, named and enterprise accounts, your goal is to implement account-based marketing programs that lead to pipeline and revenue growth.

 

Key responsibilities include:

  • Work hand-in-hand with sales teams to plan, manage and execute campaigns that engage key accounts.
  • Act as liaison and key driver of information between sales and marketing. Ensure sales teams utilize marketing tools such as webinars, events, collateral and direct mailers.
  • Proactively drive campaign strategy and own the program calendar.
  • Collaborate with events team to understand in-territory event needs. Use Marketo to develop landing pages and email campaigns that drive strong event attendance.
  • Utilize and manage several ABM platforms/tools (Terminus, PFL, TechTarget Priority Engine, Execfile, DoGood, etc) to run highly targeted campaigns.
  • Track and measure all campaign ROI and funnel metrics, including opportunity creation and pipeline contribution.
  • Stay current with latest B2B marketing and ABM best practices, strategies and industry standards.

 

Required Experience & Skills

  • 4-6 years of experience working on account-based/ field marketing campaigns, working closely with the sales teams to generate qualified leads.
  • Proficient with marketing automation tools (Marketo, Eloqua or Hubspot) and CRM software (SFDC).
  • Experience with account-based marketing, campaign analysis, measurement and reporting.

 

Personal Qualities

  • Passionate about lead generation, marketing automation and working with sales.
  • Results oriented individual who thrives in a fast-paced environment.
  • Strong leadership skills and bias to action.
  • Communicates and presents ideas effectively.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
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    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
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    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located in downtown Austin, with plenty of restaurants, bars, and public transport close by.

An Insider's view of Rapid7

What’s the vibe like in the office?

The vibe of the Rapid7 Austin office is a perfect mix of energizing and inviting. Our vibrant office design, diverse team makeup & monthly events keep the space buzzing! There is definitely a more laidback attitude here in Austin and I feel our office perfectly embodies that while still being a space where we can come to get amazing work done.

Cass

Customer Success Representative

What are some things you learned at the company?

It’s not just the customer who benefits from the culture of compassion. Internally, Rapid7 employees look out for each other and work together to solve problems. Oftentimes, this ends up helping all parties.

Becky

Senior Director, Customer Success

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Mandated unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Diversity employee resource groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring practices that promote diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Our employees receive unlimited hours per year of paid volunteer time.
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Variable.
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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