Senior Demand Generation Specialist at Rapid7

| Austin
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Rapid7 (NASDAQ: RPD) is helping organizations around the globe advance securely. Our technology, services, and community-focused research simplify complexity for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, investigate and shut down attacks, and automate routine tasks. ​With more than 9000 customers across 120+ countries, Rapid7 is a recognized leader in cybersecurity that has proudly earned numerous industry accolades and strong recognition for our technology and culture. ​

Our Mission

By continuously improving our technology, stemming the creation of risk in the community, and making security more usable and accessible, Rapid7 enables technology professionals to gain the clarity, command, and confidence they need to safely drive innovation and protect against risk. Our product suite helps organizations to quickly predict, deter, detect, and remediate attacks and obstacles to productivity.

The Opportunity

Rapid7’s North America Growth team acts as an engine to fuel demand for Rapid7 solutions through marketing programs that nurture the buyer through from prospect to customer. This role will be a key participant in delivering campaigns to market that resonate with our target market that ultimately inspire action. The ideal candidate will be able to think strategically and also be comfortable executing the tactics.

The Role

You are a curious person who has experience building marketing programs that drive pipeline for sales organizations. You are customer centric, placing the experience of the buyer above all. You're metrics obsessed and have familiarity with the B2B marketing funnel dynamics. You are an engaged problem solver and you’ve demonstrated the ability to think strategically, partner cross-functionally and drive complex programs to conclusion. In this position yoou will:

  • Plan and manage Rapid7’s acquisition marketing strategy including webcasts, email, and programs to generate and drive net-new, high quality leads through the funnel

  • Partner closely with the Customer Excellence and Success teams to manage Rapid7’s expansion marketing strategy, identifying the right offers and campaigns for customers

  • Support Rapid7’s thematic campaigns working with product marketing, campaigns and the broader team on strategy, content, messaging, and execution

  • Support and manage Rapid7’s webcast programs, including topic and content creation, multi-channel promotional efforts, and follow-up plans with the business development team

  • Manage relationships with third party demand generation vendors and partner with product marketing and subject matter experts to ensure sponsored programs are utilizing the correct messaging and all deliverables are completed in a timely manner

  • Understand the impact of your programs, including program results, ROI, and ways to optimize.

About You

  • 3 years of experience in a demand generation role, preferably in B2B 

  • Proficient with marketing automation tools (Marketo preferred) and digital strategies to drive demand

  • Security industry experience and knowledge of the SaaS technology landscape preferred

  • Exceptional project management skills and ability to work cross-functionally, with multiple stakeholders to achieve desired outcomes

  • Excellent written and verbal communication, and presentation skills

  • Experience managing a variety of third party vendor relationships 

  • Ability to measure and report on campaign performance to support overall marketing goals 

  • Creative thinker, passionate about demand generation and marketing automation

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

Rapid7 is conveniently located in downtown Austin, with plenty of restaurants, bars, and public transport close by.

An Insider's view of Rapid7

What’s the vibe like in the office?

It has all the perks of a startup but well structured, goal driven, and supported growth as an employee from start to finish. Several places to relax or wind down after a call, and working in one of the most iconic buildings downtown. Welcome to the Austin office!

Chris

Customer Success Representative

What are some things you learned at the company?

It’s not just the customer who benefits from the culture of compassion. Internally, Rapid7 employees look out for each other and work together to solve problems. Oftentimes, this ends up helping all parties.

Becky

Senior Manager, Customer Success Management

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring Practices that Promote Diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive unlimited hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive unlimited hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Happy Hours
Parking
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Variable.
Time allotted for learning
Online course subscriptions available
Paid industry certifications
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