Senior Digital Marketing Manager, Core & Cloud

| Austin
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The opportunity

Unity Technologies is looking for an expert Sr. Digital Marketing Manager passionate about growing demand and revenue to our products supporting the Core & Cloud portion of our business. The team is growing rapidly and this role is essential in transforming our go-to-market strategy and scaling the business into new and existing digital verticals.

In this role, you will support driving our e-commerce marketing programs to support revenue goals for our Primary products including Unity Pro. This role requires broad marketing experience and execution such as developing email programs, digital marketing channel planning and forecasting, digital campaign strategy, marketing coordination, and project management. You are the digital marketing campaign owner and responsible for ensuring execution and performance for our largest online revenue driving products.

We are looking for an individual who breathes all things digital, e-commerce, marketing, data analytics, and is hard-working and passionate about the opportunity a growing marketplace presents. Ideally, you have proven experience in working closely with marketing and digital sales teams and across industries to generate online revenue. We are excited for a passionate marketer to join the Digital Marketing team at this transformational time in our business! This role will have limited travel required.

What you’ll be doing

  • Develop compelling digital marketing campaigns and identify areas of optimization to successfully engage users through the buyer’s journey (awareness, consideration, purchase)
  • Be the subject matter authority on Digital Marketing, providing strategic guidance to cross-functional partners on ways to grow the business for specific products and audiences
  • Optimization mentality- set up campaign optimizations for programs and input into site and landing page A/B testing to drive campaign goals
  • Handle campaign budget, performance metrics, and marketing investment decisions
  • Report on progress and metrics for campaigns such as web conversion rates, volume, cost, return on investment, and other digital engagement and conversion metrics

What we’re looking for

  • Experience in building the strategy of a digital marketing campaign for e-commerce
  • Solid understanding of Digital Marketing strategy across multiple paid and organic channels, including but not limited to SEO, SEM, Display, Social Media, Email, and other areas
  • Ability to handle stress and lead multiple projects simultaneously in a large work environment, across numerous collaborators
  • Be able to lead with influence, have strong presentation skills, and drive decision making
  • Expert excel skills with pivot tables and reporting, Eloqua, Marketo, and familiarity with using LOOKER and other data visualization tools

You might also have

  • Ability to focus and prioritize in a very fast-paced, ambiguous environment, in order to keep your eye on the ball of the highest impact work and drive that to completion
  • Familiarity with any of the segments - Gaming, Mobile, Multiplay and the tech stack required to run a game studio and develop games.

Life at Unity

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

Unity is at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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Location

Our office is located in East Austin close to plenty of bars and restaurants as well as MetroRail and Metro Express is only a few blocks away! Work at Unity includes a ton of flexibility, depending on your role, the needs of your team and ultimately the way you and your team work best together.

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